133 - 135 Regent Street London W1B 4HX Data via plota.co.uk
25/04853/ADV - Advert Application (ADV)
Approved
Proposal
Display of an externally illuminated hanging sign measuring 0.65m x 0.65m. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
15 Jul 2025
✓
Validated
21 Jul 2025
✓
Approved
9 Sept 2025
Approved on 9 Sept 2025 · Delegated Decision · Last checked 28 Oct 2026
Documents 16
Decision & officer reports 2
Plans & drawings 8
PDF
OS MAP
Drawing · 15 Jul 2025
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PDF
PROPOSED GROUND FLOOR LAYOUT
Drawing · 15 Jul 2025
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PDF
PROPOSED FASCIA SIGN
Drawing · 15 Jul 2025
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PDF
PROPOSED HANGING SIGN
Drawing · 15 Jul 2025
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PDF
APPROVED AND PROPOSED REGENT STREET ELEVATION
Drawing · 15 Jul 2025
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PDF
APPROVED AND PROPOSED HEDDON STREET ELEVATION
Drawing · 15 Jul 2025
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PDF
EXISTING REGENT STREET ELEVATION
Drawing · 15 Jul 2025
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PDF
EXISTING HEDDON ST ELEVATION
Drawing · 15 Jul 2025
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Application forms 1
Other documents 5
PDF
ACK-GENERAL LETTER (G/P/C)
Background Papers · 6 Aug 2025
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PDF
RECEIPT OF APPLICATION
ACKREC · 17 Jul 2025
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PDF
APPLICATION SUMMARY SHEET
Background Papers · 17 Jul 2025
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PDF
1ST INVALID LETTER
Background Papers · 17 Jul 2025
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PDF
ATTACHMENT SUMMARY
Background Papers · 15 Jul 2025
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Site constraints 10
Grade II listed: Heddon House
List entry 1235119 · The pin is inside its outline · 43 more listed buildings within 150 m (2 Grade I, 8 Grade II*, 33 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 43 with distances
- 12 mVigo House Vigo House, Empire House, Westmorland House and New GalleryGrade II
- 32 mChesham HouseGrade II
- 35 m106-130, REGENT STREET W1 (See details for further address information)Grade II
- 50 m11, Savile Row W1Grade II*
- 50 m3, Savile Row W1Grade II*
- 60 m12, 12a and 13, Savile Row W1Grade II
- 64 m1, SAVILE ROW W1 (See details for further address information)Grade II
- 73 m2 Lampstandards in From of Number 14Grade II
- 74 m14, Savile Row W1Grade II*
- 75 mOur Lady of the Assumption Roman Catholic ChurchGrade II*
- 80 m16, Savile Row W1Grade II
- 81 m20, Warwick Street W1Grade II
- 82 m156-170, REGENT STREET W1 (See details for further address information)Grade II
- 86 m17, Savile Row W1Grade II
- 86 mThe QuadrantGrade II
- 90 mUxbridge HouseGrade II*
- 98 m2, Old Burlington Street W1Grade II
- 98 mBodley House Chambers B1 to 6, C1 to 6, D1 to 6, E1 to 6, F1 to 3, G1 to 3, H1 to 6, I1 to 6, K1 to 6 and L1 to 6Grade I
- 100 m23, Golden Square W1Grade II
- 100 m20, GOLDEN SQUARE (See details for further address information)Grade II
- 103 m24, Golden Square W1Grade II
- 103 m21, Golden Square W1Grade II
- 109 mThe QuadrantGrade II
- 119 mThree K6 Telephone kiosks, outside Royal Academy of ArtsGrade II
- 121 mRoyal Academy of ArtsGrade II*
- 122 m29, Sackville Street W1Grade II*
- 130 m30 and 30a, Sackville Street W1Grade II
- 130 m82, Brewer Street W1Grade II
- 131 m1 and 2, New Burlington Street W1Grade II
- 131 mTriumph HouseGrade II
- 132 m19, Beak Street W1Grade II
- 133 m31, Old Burlington Street W1Grade I
- 134 m32, Old Burlington Street W1Grade II
- 136 m19, Golden Square W1Grade II
- 136 m172-206, REGENT STREET W1 (See details for further address information)Grade II
- 137 m21, Beak Street W1Grade II
- 139 m80, Brewer Street W1Grade II
- 142 m4 4a, Lower John Street W1Grade II
- 142 m34, 35 and 36, Golden Square W1Grade II
- 143 m23, Beak Street W1Grade II
- 143 m31, Sackville Street W1Grade II
- 144 m24A, OLD BURLINGTON STREET W1 (See details for further address information)Grade II*
- 148 m2, Lower John Street W1Grade II
Regent Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 807 m away: Thames Tideway Tunnel
The site is 807 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 340 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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About Plota's data serviceEvery application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1B 4HX
- Received
- 15 Jul 2025
- Validated
- 21 Jul 2025
- Ward
- West End
- Case officer
- Show
- Target decision
- 15 Sept 2025
- Decision
- Application Permitted
- Decision date
- 9 Sept 2025
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- ADMERLIN DESIGN STUDIO
How this decision compares
Decided in 50 days from validation, 8 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.
This one50d
Council42d
UK55d
67%decided within 8 weeks
83%approved
1,208decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 28 Oct 2026
Consultation & key dates
- Alt. reference
- PP-14177270
- Planning Portal ref
- PP-14177270
- Env. assessment
- No
Historical activity at this location
35 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
2025
Installation of an outdoor heat recovery unit and three heat pumps within the allocated l…
2025
Installation of an outdoor heat recovery unit and three heat pumps within the allocated l…
2025
Installation of temporary graphics to ground and first floor windows during fit-out works…
2025
Display of non illuminated vinyl graphics measuring 3.7m X 3.6m at ground and first floor…
2025
Approved
Installation of new signage on the Heddon Street and Regent Street frontages and internal…
2024
Amendments to planning permission dated 3rd September 2024 (RN 24/02551/FULL) for the Rem…
2024
Internal works comprising amendments to some partitions, retention of the existing rear s…
2024
Approved
Use of basement and ground floor as retail (Use Class E.a), first floor and second floor…
2024
Internal alterations at all floor levels from basement to part fifth floor. External work…
2024
Removal of modern ATM and installation of full height glazing at ground floor level on He…
Within ~100m
Nearby activity
2025
1 Savile Row London W1S 3JR
Internal alterations
2025
Approved
7 Vigo Street London W1S 3HF
Fit out of second and fourth floors including refurbishment of common areas.
2025
Approved
Aberach House 17 Savile Row London W1S 3PN
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
2025
10 Heddon Street London W1B 4BY
Removal of existing condenser unit located on roof and installation of three external con…
2025
Approved
Vigo Street London
Display of non illuminated hoarding with graphic content on all three main elevations mea…
2025
10 Warwick Street London W1B 5LZ
Replacement shopfront including the creation of a terrace at roof level; erection of terr…
2025
Approved
9 - 10 Savile Row London W1S 3PF
Installation of three air conditioning units at main roof level.
2025
Approved
Crown House 143 - 147 Regent Street London W1B 4JB
Replacement branded handles with standard ones to align with the overall aesthetics of th…
2025
Approved
145 - 147 Regent Street London W1B 4JB
Display of externally illuminated projecting sign measuring 0.602m X 0.5m
2025
Approved
5 Savile Row London W1S 3PB
Installation of replacement plant equipment and enclosure at main roof level.
2025
21 - 22 Warwick Street London W1B 5NE
New roof terrace with awning. Erection of an acoustic enclosure and replacement plant at…
2025
10 Beak Street London W1F 9RA
Display of one internally illuminated fascia sign measuring 0.19m x 1.563m and one intern…
2024
10 Beak Street London W1F 9RA
Display of an internally illuminated fascia sign on splay elevation measuring 0.53m x 0.4…
2024
125 Regent Street London W1B 4HT
Renewal of the entrance tiles to a new design. Installation of new hanging sign. New shop…
2024
125 Regent Street London W1B 4HT
Display of externally illuminated Hanging sign measuring 400mm x 600mm (Linked with 24/08…
2024
125 Regent Street London W1B 4HT
Renewal of the entrance tiles to a new design. (Linked with 24/08068/LBC)
2024
1 Savile Row London W1S 3JR
Internal alterations
2024
14 - 18 Heddon Street London W1B 4DA
Installation of new and replacement plant equipment, plant screen and associated works on…
2024
1 Savile Row London W1S 3JR
Works to upgrade the fire protection at basement level.
2024
Aberach House 17 Savile Row London W1S 3PN
Replacement of front and rear windows; extension to main roof, access grate above AC unit…
2021
Approved
Church Of Our Lady Of The Assumption And St Gregory Warwick Street London W1B 5LZ
Installation of two grab rails at the side of the main entrance steps.
2021
Approved
4 Regent Place London W1B 5EA
Use of two areas of the public highway i) 4 tables and 8 chairs in an area measuring 4.10…
2020
Approved
3 Savile Row London W1S 3PB
Installation of new ductwork on the roof.
2021
Approved
Heddon House 149 - 151 Regent Street London W1B 4JD
Internal alterations including the removal and addition of partitions and associated work…
2021
Approved
150 Regent Street London W1B 5SJ
Display of 2 non-illuminated fascia signs measuring 305mm x 4041mm, 1 non-illuminated fas…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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133 - 135 Regent Street London W1B 4HX
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