54 Charing Cross Road London WC2H 0BB Data via plota.co.uk

26/06763/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of non illuminated other sign measuring 3.375m X 1.25m and non illuminated hanging sign 0.05m X 0.7m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
2 Oct 2026
Decision
Expected by 27 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 2 Nov 2026 and 21 Nov 2026, from Westminster's recent signs and adverts.

Documents 9

Plans & drawings 5

PDF SITE LOCATION PLAN Drawing · 2 Oct 2026 View ↗ PDF LOCATION PLAN Drawing · 2 Oct 2026 View ↗ PDF EXISTING FRONT ELEVATION Drawing · 2 Oct 2026 View ↗ PDF PROPOSED FRONT ELEVATION Drawing · 2 Oct 2026 View ↗ PDF PROPOSED SECTIONS Drawing · 2 Oct 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 2 Oct 2026 View ↗ PDF FEECALCULATION Background Papers · 2 Oct 2026 View ↗

Other documents 2

PDF RECEIPT OF APPLICATION Other · 8 Oct 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 2 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 10

Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 431 m away: Thames Tideway Tunnel
The site is 431 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 20 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
53 listed buildings within 150 m
Nearest: 18, Newport Court Wc2, Grade II, 39 m away · 4 Grade II*, 49 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 53 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 9 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area84 m² (904 sq ft)
Energy ratingD (asset rating 96)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in June 2021, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 0BB
Received
2 Oct 2026
Validated
2 Oct 2026
Ward
St James's
Case officer
Show
Target decision
27 Nov 2026
Applicant
Show
Agent
Cockrell Design

Decision outlook

Day 17 of the 56-day target. Westminster usually decides signs and adverts by day 41.

Day 1739 days to the 56-day target
68%decided within 8 weeks
83%approved
1,081decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 17 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15269429
Planning Portal ref
PP-15269429
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Vale Royal House 36 Newport Court London WC2H 7PS
Relocation of 2no existing antennas and 1no existing RRU, installation of 3no additional…
25/07693/TELCOM
2025
Sandringham Flats Charing Cross Road London WC2H 0BJ
1 x False acacia: Fell
25/07425/TDD
2025 Refused
15A Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and a…
25/03881/LBC
2025 Refused
15A Little Newport Street London WC2H 7JJ
Display of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and an ext…
25/03968/ADV
2025 Refused
15 Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.60m x 0.75m, an…
25/03204/LBC
2025 Refused
15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring approx. 0.6m x 0.75m and an exter…
25/03205/ADV
2025 Approved
12 Upper St Martin's Lane London WC2H 9FB
Regulation 5 Notification for works at Slingsby Place, 12 Upper Street Martin's Lane, WC2…
25/04114/TELNOT
2025 Approved
80 Charing Cross Road London WC2H 0BF
Display of three halo illuminated fascia signs measuring 0.151m x 1.3m
25/03690/ADV
2025
47 - 49 Charing Cross Road London WC2H 0AN
Display of non illuminated fascia sign measuring 6.3m X 0.4m, 6.3m X 0.4m and non illumin…
25/03314/ADV
2025
64 - 66 Charing Cross Road London WC2H 0BT
Display of two externally illuminated fascia sign measuring 0.5m x 2.005m, 0.48m x 2.939m…
25/02642/ADV
2025
22 Cranbourn Street London WC2H 7AA
Use of the public highway measuring 6.75m x 1.5m for placing of 4 x tables, 16 x chairs…
25/01209/TCH
2025
64 - 66 Charing Cross Road London WC2H 0BT
Display of two internally illuminated lettering fascia sign measuring 500mm x 2005mm and…
25/00736/ADV
2024 Approved
Ambassadors Theatre West Street London WC2H 9ND
Creation of hospitality lounge and bar space in existing staff offices on second floor of…
2024/5072/L
2024
20 Cranbourn Street London WC2H 7AA
Installation of three VRV condensing units to the existing flat roof space at 20 Cranbour…
24/07924/FULL
2024
48 Charing Cross Road London WC2H 0BS
Variation of condition 4 of planning permission dated 06/01/2023 (RN: 22/07140/FULL) whic…
24/07841/FULL
2024
Bus Shelter On Pavement Outside Leicester Square Station Charing Cross Road London WC2H 0BS
Display of double-sided internally illuminated bus-stop digital advertisement screen meas…
24/07434/ADV
2024 Approved
Ambassadors Theatre West Street London WC2H 9ND
Erection of a timber single storey structure with service hatch and entrance ramp on the…
2024/2682/P
2024 Approved
Basement And Ground Floor 12 - 13 Little Newport Street London WC2H 7JJ
Installation of three louvre grilles in shopfront, and replacement of existing condenser…
24/04666/FULL
2024
4 - 8 Newport Place London WC2H 7JP
Repairs to the building and refurbishment of the upper floors internally.
24/05257/LBC
2024
Basement And Ground Floor 12 - 13 Little Newport Street London WC2H 7JJ
Display of halo illuminated fascia sign measuring 0.58m x 0.664m (Linked 24/04666/FULL an…
24/04667/ADV
2021 Approved
10-11 Great Newport Street London WC2H 7JA
Variation of Condition 24 of planning permission dated 30 April 2020 (RN:20/00737/FULL) w…
21/02860/FULL
2021 Approved
77 - 78 St Martin's Lane London WC2N 4AA
Dual/alternative use of the third and fourth floors for either continued Class C3 use (co…
21/02148/FULL
2021 Approved
76 - 78 Charing Cross Road London WC2H 0BD
Subdivision of the existing retail unit into two units and two individual shopfronts incl…
21/02478/FULL
2021 Approved
Basement And Ground Floor 15 Little Newport Street London WC2H 7JJ
Removal of the shutter box and the swan neck lighting, and installation of fascia and pro…
21/00446/LBC
2021 Approved
Basement And Ground Floor 15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring 1.24m x 4.50m and externally illu…
21/00442/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.