47 - 49 Charing Cross Road London WC2H 0AN Data via plota.co.uk

25/03314/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of two externally illuminated fascia signs each measuring 6.3m x 0.4m and two internally illuminated projecting signs each measuring 0.8m x 0.07m on the Charing Cross Road and Newport Court elevations. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
15 May 2025
✓
Validated
7 Jul 2025
✗
Refused
8 Aug 2025
Appeal
Not lodged

Refused on 8 Aug 2025 · Delegated Decision · Last checked 19 Oct 2026

Documents 18

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 8 Aug 2025 View ↗ PDF DELEGATED REPORT Report · 8 Aug 2025 View ↗

Plans & drawings 7

PDF EXISTING AND PROPOSED NEWPORT COURT ELEVATION DRAWINGS Superseded document · 22 Jul 2025 View ↗ PDF EXISTING AND PROPOSED ELEVATION DRAWINGS Drawing · 22 Jul 2025 View ↗ PDF EXISTING AND PROPOSED CHARING CROSS ELEVATION DRAWINGS Superseded document · 22 Jul 2025 View ↗ PDF AMENDED EXISTING AND PROPOSED NEWPORT COURT ELEVATION DRAWINGS Superseded document · 7 Jul 2025 View ↗ PDF EXISTING AND PROPOSED ELEVATION DRAWINGS Superseded document · 20 Jun 2025 View ↗ PDF EXISTING AND PROPOSED ELEVATION DRAWINGS Superseded document · 27 May 2025 View ↗ PDF LOCATION PLAN Location Plan · 15 May 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 15 May 2025 View ↗ PDF FEECALCULATION Background Papers · 15 May 2025 View ↗

Other documents 7

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 16 Jul 2025 View ↗ PDF 2ND INVALID LETTER Background Papers · 7 Jul 2025 View ↗ PDF 2ND INVALID LETTER Background Papers · 11 Jun 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 19 May 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 19 May 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 15 May 2025 View ↗ PDF EXTERNAL SIGNS_COMPRESSED Superseded document · 15 May 2025 View ↗

All documents on the council site ↗

Site constraints 10

Chinatown conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
49 listed buildings within 150 m
Nearest: 18, Newport Court Wc2, Grade II, 4 m away · 4 Grade II*, 45 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 49 with distances
Historic England ↗
National infrastructure project 420 m away: Thames Tideway Tunnel
The site is 420 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, the site is inside its boundary).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area198 m² (2,131 sq ft)
Energy ratingE (asset rating 106)
UseA3/A4/A5 Restaurant and Cafes/Drinking Establishments and Hot Food takeaways
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in April 2020, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 0AN
Received
15 May 2025
Validated
7 Jul 2025
Ward
St James's
Case officer
Show
Target decision
1 Sept 2025
Decision
Application Refused
Decision date
8 Aug 2025
Decision level
Delegated Decision
Applicant
Show
Agent
LDM Group

How this decision compares

Decided in 32 days from validation, 10 days faster than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14019142
Planning Portal ref
PP-14019142
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2020 Approved
Installation of two Closed Circuit Television (CCTV) cameras, enclosure and wireless tran…
20/04071/FULL
2019 Approved
Installation of six uplighters to Little Newport Street facade, thirteen uplighters to Ch…
19/07338/FULL
Within ~100m

Nearby activity

2025 Approved
5 Newport Place London WC2H 7JN
Use of an area of the public highway measuring 2.2m x 2.8m for the placing of 3 tables an…
25/05901/TCH
2025
Vale Royal House 36 Newport Court London WC2H 7PS
Relocation of 2no existing antennas and 1no existing RRU, installation of 3no additional…
25/07693/TELCOM
2025
3 Cranbourn Street London WC2H 7AL
Display of internally illuminated fascia sign measuring 0.275m x 1.22m.
25/07633/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Display of digital sign, set within recess on wall under the theatre entrance canopy meas…
25/07418/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Digital display sign, set within recess on wall under the theatre entrance canopy. (Linke…
25/07417/LBC
2025
Sandringham Flats Charing Cross Road London WC2H 0BJ
1 x False acacia: Fell
25/07425/TDD
2025
Basement 46 Gerrard Street London W1D 5QH
Variation of condition 1 of planning permission dated 29 January 2018 (RN: 17/10562/FULL)…
25/07095/FULL
2025 Approved
The Hippodrome 10 - 14 Cranbourn Street London WC2H 7JH
Display of an externally illuminated hanging sign measuring 1.64m X 1.56m. Linked with 25…
25/04403/ADV
2025 Approved
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Installation of a signage to the external elevation of the building fronting on to Cranbo…
25/03911/LBC
2025 Approved
Cranbourn Street London
Display of two internally illuminated star nets each measuring 10.3m x 9.7m x 0.75m hung…
25/04555/ADV
2025
3 Cranbourn Street London WC2H 7AL
Display of externally illuminated A2 off sets VUE letters halo illuminated and B2 off set…
25/06306/ADV
2025 Refused
5 Newport Place London WC2H 7JN
Display of LED screen menu board measuring 0.80m x 0.50m attached to shopfront at ground…
25/05326/ADV
2025 Refused
15A Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and a…
25/03881/LBC
2025 Refused
15A Little Newport Street London WC2H 7JJ
Display of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and an ext…
25/03968/ADV
2025 Refused
15 Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.60m x 0.75m, an…
25/03204/LBC
2025 Refused
15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring approx. 0.6m x 0.75m and an exter…
25/03205/ADV
2025 Refused
1 Bear Street London WC2H 7AR
Display of three externally illuminated advertisement panels measuring 2.85m x 3.35m, 2.5…
25/04505/ADV
2025 Approved
1 Bear Street London WC2H 7AR
Display of internally illuminated digital screen measuring 3.5m X 14m
25/02542/ADV
2025 Approved
80 Charing Cross Road London WC2H 0BF
Display of three halo illuminated fascia signs measuring 0.151m x 1.3m
25/03690/ADV
2025
1 Bear Street London WC2H 7AR
Display of externally illuminated advertisement panel measuring 2.85m high and 3.35m wide…
25/03237/ADV
2022 Refused
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Display of digital advertising screens measuring 5.00m x 0.50m with integrated LED illumi…
22/02450/ADV
2022 Refused
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Installation of digital advertising screens measuring 5.00m x 0.50m with integrated LED i…
22/02449/LBC
2022 Refused
48 Charing Cross Road London WC2H 0BS
Display of three internally illuminated fascia signs measuring 0.21m x 1.51m
22/03402/ADV
2022 Approved
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Removal of the bar at ground floor level and the installation of LED signage.
22/01724/LBC
2022 Refused
7 - 9 Cranbourn Street London WC2H 7AG
Installation of four removable stainless steel brackets for the hanging of cross street f…
22/01152/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.