73 Aldgate High Street London EC3N 1BD Data via plota.co.uk

25/01665/ADVT - Advertisement Consent Refused

Proposal

Installation and display of one illuminated advertisement panel incorporating a portrait-format digital LED screen, measuring 7.5m in height and 5.0m in width, with the base of the display positioned 4.7m above ground level. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
28 Nov 2025
✓
Validated
2 Dec 2025
✓
Consultation
2 Dec 2025
✗
Refused
27 Jan 2026
Appeal
Appeal lodged

Refused on 27 Jan 2026 · Delegated Decision · Last checked 2 Nov 2026

Site constraints 10

Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: City of London AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Scheduled monument 78 m away: London Wall: remains of Roman wall, bastions and city gate of Aldgate from 17 Bevis Marks to India Street
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Historic England ↗
National infrastructure project 430 m away: Thames Tideway Tunnel
The site is 430 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 387 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
8 listed buildings within 150 m
Nearest: Police Public Callbox Outside St Botolph Aldgate Church, Grade II, 46 m away · 1 Grade I, 3 Grade II*, 4 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 8 with distances
Historic England ↗
Also on the record
Conservation area 30 m away: Creechurch; Inside the City and County of the City of London built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Designated open space 26 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area50 m² (538 sq ft)
Energy ratingC (asset rating 54)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in March 2023, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Application type
Advertisement Consent
Postcode
EC3N 1BD
Received
28 Nov 2025
Validated
2 Dec 2025
Ward
Tower
Case officer
Show
Target decision
27 Jan 2026
Decision
Refused
Decision date
27 Jan 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Metropolis Planning
Leaseholder
Show

How this decision compares

Decided in 56 days from validation, 22 days faster than City of London's median of 78 for signs and adverts. Refused, as 2% of signs and adverts here are.

33%decided within 8 weeks
98%approved
103decided in the last year

Plota live figures for signs and adverts decided by City of London in the last twelve months, from validation. City of London decision record →

Public comments

No public comments yet.

21 neighbours consulted · Last counted 2 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14488517
Planning Portal ref
PP-14488517
Neighbours
5 Dec 2025
Consultation
2 Dec 2025
Comments by
2 Jan 2026
Site or press notice
9 Dec 2025
Committee
27 Jan 2026
Statutory expiry
27 Jan 2026
Env. assessment
No
City of London
Planning Authority Score
6.7/10
Good
#71 of 296 councils
Relevant to this application:
Other decisions

City of London is one of the fastest councils in England for householder decisions, ranking #1 out of 296. The council extends the time limit on 84% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 100% approval rate vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
City of London decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #3 of 296
100%
Householder approved
Above avg (90%) #1 of 296
100%
Decided in 8 weeks
Above avg (63%) #1 of 296
84%
Extended time limit
Above avg (41%) #296 of 296
50%
Minor dwellings approved
4 decided (1-9 homes)
91%
Change of use approved
22 decided
460
Total decisions
14 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.