Unit 18 Dickens Yard Longfield Avenue Ealing W5 2TD Data via plota.co.uk

Approved 254122ADV
Council
Ealing 1.5/10
Date received
30 Oct 2025
Date validated
30 Oct 2025
Postcode
W5 2TD

Description

Display of 1 no. freestanding timber advertisement board on a pavement to the front of the shopfront (Advertisement Consent) Data via plota.co.uk

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Last checked

Ealing Council is publishing its applications late: so far it has put about three fifths of those it has numbered since late August on its register. Plota adds each one as soon as the council publishes it.

Site constraints 8

Ealing Town Centre conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Heritage at risk: Ealing Town Centre, Ealing
On the register of historic places assessed as at risk.
A designated building, monument, park or conservation area assessed as at risk from neglect, decay or development. Proposals that secure its future are looked on favourably.
Historic England ↗
Air quality management area: Ealing AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Ealing
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
2 listed buildings within 150 m of the postcode pin; Inside the Ealing built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; Designated open space about 45 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

9 Jun 2026Approved

Unit 10 Dickens Yard Longfield Avenue Ealing W5 2TD

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Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
16-18 New Broadway Ealing W5 2XA
Installation of 1 no. digital advertisement screen fitted inside the branch, 1no. replace…
254333ADV
2025 Approved
12 Quartz House Dickens Yard, Flat 1 New Broadway Ealing W5 2XA
G1 Chinese privet (x7) - Cut back to create up to 1.5m clearance from the building/ balco…
252315PTC
2024
Kt Summit House 100 Hanger Lane London Ealing W5 2XA
Construction of part 5, part 13 storey hotel, including cultural space ( music venue), af…
2024/02839/OBS
2023 Approved
Unit 30 Dickens Yard Longfield Avenue Ealing W5 2TD
Installation of 4no. new louvres to rear wall of retail unit.
234865FUL
2023 Approved
Unit 30, Block E Dickens Yard Longfield Avenue Ealing W5 2TD
Installation of box unit displaying company magazines with vinyl signs and LED lighting…
234175ADV
2023 Approved
Unit 30, Block E Dickens Yard Longfield Avenue Ealing W5 2TD
Alteration to shop front involving installation of box unit displaying company magazines…
234225FUL
2023 Refused
Unit 25 Dickens Yard Longfield Avenue Ealing W5 2TD
Single storey side glass extension to the restaurant.
232725FUL
2023 Refused
Pavement Outside 14 New Broadway Ealing W5 2XA
Installation of freestanding internally illuminated single sided advertising LCD panel (A…
230237ADV
2023 Refused
Pavement Outside 14 New Broadway Ealing W5 2XA
Installation of freestanding two sided Communication Hub with integrated touch screen; an…
230236FUL
2022 Approved
Town Hall New Broadway Ealing London W5 2BY
Partial demolition, conversion, alterations and extensions of Ealing Town Hall to provide…
223130LBC
2021 Approved
28-30 New Broadway Ealing London W5 2XA
Installation of a new internally illuminated fascia signs; and one internally illuminated…
217117ADV
2022 Approved
Unit 5 Dickens Yard Longfield Avenue Ealing London W5 2TD
Installation of temporary vinyls to cover glazed shopfront for duration of fit-out (circa…
220857ADV
2021 Approved
Tenor Building 16-20 New Broadway Ealing Ealing W5 2XA
Replacement of existing timber framed sash windows to the rear elevation with UPVC framed…
215946FUL
2021 Approved
Unit 17 Dickens Yard Longfield Avenue Ealing London W5 2TD
Front extension with retractable roof and clear sliding glass front and side elevations
212032FUL
2021 Approved
Flat 77 Skyline House Longfield Avenue Ealing London W5 2BJ
reduce the crown of the tree by no more than 30%
214447PTT
2021 Approved
The Old Fire Station And Stable Block Longfield Avenue Ealing W5 2UQ
Change of use from commercial (Use Class E) and conversion to provide 8no. residential un…
211642FUL
2021 Approved
16-20 New Broadway Ealing W5 2XA
Alterations to front elevation involving replacement of timber-framed door opening with d…
211540FUL
2020 Approved
Unit 9B Dickens Yard Longfield Avenue Ealing W5 2TD
Change of use from retail (Use Class A1) to a beauty salon (Use Class Sui-Generis)
202688FUL
2020 Withdrawn
Unit 14 Dickens Yard Longfield Avenue Ealing London W5 2UQ
Installation of a internally-illuminated internally-hung sign and a non-illuminated proje…
200721ADV
2020 Approved
36A New Broadway Ealing W5 2XA
Change of use of a first, second and third floor of a property from Small House in Multip…
200405FUL
2016 Approved
Telephone Kiosk 28 New Broadway Ealing London W5 2XA
Installation of telephone kiosk with internally illuminated digital panel as integral par…
166088ADV
2016 Approved
Public Telephone Outside 28 New Broadway Ealing London W5 2XA
Installation of internally illuminated digital panel as integral part of telephone kiosk…
164496PNT
2016 Withdrawn
Public Telephone Outside 28 New Broadway Ealing W5 2XA
Installation of one no. internally illuminated digital panel as integral part of telephon…
163498ADV
2016 Approved
Advertising Right Outside Town Hall New Broadway Ealing
Display of double-sided digital bus shelter sign (measuring 1866mm (high) by 1052mm (wide…
161083ADV
2016 Approved
26 New Broadway Ealing London W5 2XA
Display of a non-illuminated advertisement stickers (name of company, telephone numbers a…
162024FUL
Ealing
Planning Authority Score
1.5/10
Poor
#281 of 296 councils
Relevant to this application:
Householder decisions

Ealing is slower than most councils at deciding householder applications, ranking #264 out of 296. The council extends the time limit on 61% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Frequently extends decision deadlines
expect longer than the statutory limit
These figures are council-wide context, not a prediction for this application. View full council performance
Ealing decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #220 of 296
88%
Householder approved
Below avg (90%) #218 of 296
41%
Decided in 8 weeks
Below avg (63%) #264 of 296
61%
Extended time limit
Above avg (41%) #272 of 296
74%
Minor dwellings approved
302 decided (1-9 homes)
94%
Major dwellings approved
17 decided (10+ homes)
54%
Change of use approved
52 decided
1,973
Total decisions
306 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings