16-18 New Broadway Ealing W5 2XA Data via plota.co.uk

254333ADV - Advertisement Consent Approved

Proposal

Installation of 1 no. digital advertisement screen fitted inside the branch, 1no. replacement internally illuminated powder-coated aluminium fascia tray sign with push through acrylic lettering and a digitally printed graphic around the ATM machine. (Advertisement Consent) Data via plota.co.uk

View original council record ↗Last checked

Ealing Council is publishing its applications late: so far it has put about three fifths of those it has numbered since late August on its register. Plota adds each one as soon as the council publishes it.

Application progress

✓
Received
14 Nov 2025
✓
Consultation
28 Nov 2025
✓
Approved
29 Jan 2026

Approved on 29 Jan 2026 · Delegated Decision · Last checked 1 Nov 2026

Site constraints 8

Ealing Town Centre conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Heritage at risk: Ealing Town Centre, Ealing
On the register of historic places assessed as at risk.
A designated building, monument, park or conservation area assessed as at risk from neglect, decay or development. Proposals that secure its future are looked on favourably.
Historic England ↗
Air quality management area: Ealing AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Ealing
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Also on the record
2 listed buildings within 150 m; Registered park or garden 221 m away: Walpole Park; Inside the Ealing built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area351 m² (3,778 sq ft)
Energy ratingB (asset rating 37)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in September 2025, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Ealing
Application type
Advertisement Consent
Postcode
W5 2XA
Received
14 Nov 2025
Validated
14 Nov 2025
Ward
Ealing Broadway
Case officer
Show
Target decision
9 Jan 2026
Decision
Grant with Conditions
Decision date
29 Jan 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Sign Systems UK Ltd
Leaseholder
Show

How this decision compares

Decided in 76 days from validation, 19 days slower than Ealing's median of 57 for advertisement consent. Approved, as 88% of advertisement consent here are.

49%decided within 8 weeks
88%approved
49decided in the last year

Plota live figures for advertisement consent decided by Ealing in the last twelve months, from validation. Ealing decision record →

Public comments

No public comments yet.

Last counted 1 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14486153
Planning Portal ref
PP-14486153
Consultation
28 Nov 2025
Comments by
31 Dec 2025
Site or press notice
10 Dec 2025
Statutory expiry
9 Jan 2026
Env. assessment
No
Ealing
Planning Authority Score
1.5/10
Poor
#281 of 296 councils
Relevant to this application:
Other decisions

Ealing is slower than most councils at deciding householder applications, ranking #264 out of 296. The council extends the time limit on 61% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Frequently extends decision deadlines
expect longer than the statutory limit
These figures are council-wide context, not a prediction for this application. View full council performance
Ealing decision statistics
Based on MHCLG data, the year to March 2026
84%
Overall approval rate
Below avg (87%) #220 of 296
88%
Householder approved
Below avg (90%) #218 of 296
41%
Decided in 8 weeks
Below avg (63%) #264 of 296
61%
Extended time limit
Above avg (41%) #272 of 296
74%
Minor dwellings approved
302 decided (1-9 homes)
94%
Major dwellings approved
17 decided (10+ homes)
54%
Change of use approved
52 decided
1,973
Total decisions
306 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.