Piccadilly Circus London Data via plota.co.uk
26/04553/ADV - Advert Application (ADV)
Pending
Proposal
Display of two non-illuminated statues measuring 2m x 1.5m at Piccadilly Circus for a temporary period from 28 July 2026 to 31 August 2026. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
8 Jul 2026
✓
Validated
10 Jul 2026
Decision
Target date was 4 Sept 2026
Under consideration
No decision has been issued yet. Plota predicted a decision around 6 Nov 2026; it is now day 119.
Documents 10
Plans & drawings 3
Application forms 1
Other documents 6
PDF
ACK-GENERAL LETTER (G/P/C)
Background Papers · 23 Jul 2026
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PDF
ECNSLT-INTERNAL CONSULTS
Background Papers · 23 Jul 2026
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PDF
RECEIPT OF APPLICATION
Other · 10 Jul 2026
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PDF
1ST INVALID LETTER
Background Papers · 10 Jul 2026
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PDF
ATTACHMENTSUMMARY
Background Papers · 8 Jul 2026
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PDF
COVER LETTER
Background Papers · 8 Jul 2026
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Site constraints 11
Regent Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
33 listed buildings within 150 m
Nearest: The County Fire Office, Grade II, 10 m away · 1 Grade I, 4 Grade II*, 28 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 33 with distances
- 10 mThe County Fire OfficeGrade II
- 18 mThe QuadrantGrade II
- 20 mPiccadilly Circus Underground Station Booking Hall Concourse and Bronzework to Pavement Subway EntrancesGrade II
- 22 m4-6 Glasshouse StreetGrade II
- 27 mThe QuadrantGrade II
- 39 mPolice Public Call Post on Pavement to West of Junction Between Piccadilly and Regent StreetGrade II
- 43 mShaftesbury Memorial Fountain ErosGrade I
- 46 mRegent Palace Hotel (Main Building and Bridge)Grade II
- 53 mThe London PavilionGrade II
- 59 mCriterion Theatre and RestaurantGrade II*
- 59 m24-36, Lower Regent Street Sw1Grade II
- 64 m27-37, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 70 m215 and 216, Piccadilly W1Grade II
- 94 mPiccadilly HotelGrade II*
- 99 mDenman HouseGrade II
- 99 m20-24, Shaftesbury AvenueGrade II
- 99 m18-20, Coventry Street Wc2Grade II
- 107 m207-209, Piccadilly W1Grade II
- 114 m22, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 116 mParamount and Universal CinemasGrade II
- 121 mSimpsonsGrade II*
- 121 m25, Jermyn Street Sw1Grade II
- 121 mDorland HouseGrade II
- 127 mThe Lyric TheatreGrade II
- 132 mTrocaderoGrade II
- 133 m22, COVENTRY STREET W1 (See details for further address information)Grade II
- 134 m111 and 112, Jermyn Street Sw1Grade II
- 141 m34, Haymarket Sw1Grade II*
- 145 m33, Haymarket Sw1Grade II
- 147 m49 and 51, Brewer Street W1Grade II
- 147 mSmiths CourtGrade II
- 148 mThe QuadrantGrade II
- 148 m15, Lower Regent Street Sw1Grade II
National infrastructure project 551 m away: Thames Tideway Tunnel
The site is 551 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 134 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1J 9HS
- Received
- 8 Jul 2026
- Validated
- 10 Jul 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 4 Sept 2026
- Applicant
- Show
- Agent
- Premier
Decision outlook
Day 119, past the statutory target. 84% of signs and adverts in Westminster are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 4 Nov 2026.
Day 11963 days past the 56-day target
67%decided within 8 weeks
83%approved
1,207decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 4 Nov 2026
Consultation & key dates
- Alt. reference
- PP-15053634
- Planning Portal ref
- PP-15053634
- Env. assessment
- No
Historical activity at this location
25 nearby applications on record - archival context, not part of the live application.
Within ~100m
Nearby activity
2025
Approved
48 Regent Street London W1B 5RA
Display of an internally illuminated LED projecting sign displaying static images measuri…
2025
1 Sherwood Street London W1F 7BL
Display of one externally illuminated projecting sign measuring 0.35m x 0.15m and one ext…
2025
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illumi…
2025
Approved
33 Haymarket London
Installation of signage and painting shopfront.
2025
Approved
33 Haymarket London
Display of an externally illuminated fascia sign measuring 2.5m x 0.3m and an externally…
2025
Approved
21 - 23 Shaftesbury Avenue London W1D 7EF
Display of 1x vinyl graphic sign measuring 1.3m X 2.155m on Denman Street elevation.
2025
7 - 14 Coventry Street London W1D 7DH
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
2025
Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
2025
Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
2025
Great Windmill Street London
Installation of access control gates to the entrance of the laneway in to smiths court fr…
2025
Piccadilly Circus Station Piccadilly London W1J 9HS
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
2025
Approved
48 Regent Street London W1B 5RA
Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.
2025
Approved
Lower Ground Floor, Basement And Part Ground Floor Criterion Building 225 - 229 Piccadilly London W1J 9HR
Display of one internally illuminated fascia sign measuring 1.2m x 1.98m to replace exist…
2025
Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR
Display of two Turtle Sculptures on Piccadilly Circus, one just west of the Eros Statue a…
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33 Haymarket London
Installation of externally illuminated fascia and non illuminated hanging sings. (Linked…
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Morris House 1 Jermyn Street London SW1Y 4UH
Display of illuminated hotel signage on the roof facing Piccadilly; illuminated hotel sig…
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1 - 17 Shaftesbury Avenue London W1D 7EA
Variation of condition 34 of planning permission dated 28th June 2024 (RN:23/05736/FULL)…
2025
1 - 17 Shaftesbury Avenue London W1D 7EA
Variation of condition 15 and removal of condition 33 of planning permission dated 28th J…
2025
30 - 31 Haymarket London SW1Y 4EX
Variation of condition 1 of planning permission dated 15 May 2015 (RN 23/05767/FULL) for…
2020
Approved
4 Denman Street London W1D 7HD
Erection of a mansard roof extension at fourth and fifth floor level, to create two addit…
2020
Approved
Trocadero 13 Coventry Street London W1D 7DH
Erection of an externally illuminated projecting sign on the Coventry Street façade above…
2020
Withdrawn
30 - 31 Haymarket London SW1Y 4EX
Display of two non- illuminated fascia signs measuring 0.58m x 3.4m and two non-illuminat…
2020
Approved
Trocadero 13 Coventry Street London W1D 7DH
Display of: (1) an internally illuminated (letters only) wall panel measuring 1380mm x 24…
2020
Approved
Unit 30 Trocadero 13 Coventry Street London W1D 7AB
Use of part ground floor on the Shaftesbury Avenue frontage as a restaurant (Class A3) an…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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