Virgin Active, 33 Bunhill Row, London, EC1Y 8LP Data via plota.co.uk

P2026/2003/ADV - Advertisement Consent Approved

Proposal

Removal of existing signage and installation of an illuminated fascia sign and u Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
28 Jul 2026
✓
Approved
21 Sept 2026

Approved on 21 Sept 2026 · Delegated · Last checked 25 Sept 2026

Associated applications 2

Site constraints 26

Article 4 directionBunhill & Clerkenwell Area Action PlanCAZHeathrow Safeguarding AreaCritical Drainage Group3_003Central Activities ZoneBunhill Fields Burial GroundBunhill, Barbican and Golden Lane Healthy NeighbourhoodCity Fringe Opportunity Area Spatial Strategy AreaAPA MoorfieldsWithin 50m of St Luke'sBunhill Fields and Finsbury SquareII
Grade II listed: Pottenger Family Monument, South Enclosure
List entry 1396504 · 25 m away · 69 more listed buildings within 150 m (9 Grade II*, 60 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 69 with distances
Historic England ↗
Bunhill Fields and Finsbury Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Heritage at risk: Bunhill Fields, Finsbury Square
On the register of historic places assessed as at risk.
A designated building, monument, park or conservation area assessed as at risk from neglect, decay or development. Proposals that secure its future are looked on favourably.
Historic England ↗
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Islington AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Registered park or garden 15 m away: Bunhill Fields Burial Ground
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Article 4 directionCouncil record
Some permitted development rights are withdrawn. The direction is on the council's register but not published as open data.
Council site ↗
Bunhill & Clerkenwell Area Action PlanCouncil record
Recorded by the council for this site.
Council site ↗
CAZCouncil record
Recorded by the council for this site.
Council site ↗
Heathrow Safeguarding AreaCouncil record
Recorded by the council for this site.
Council site ↗
Critical Drainage Group3_003Council record
Recorded by the council for this site.
Council site ↗
Central Activities ZoneCouncil record
Recorded by the council for this site.
Council site ↗
Bunhill Fields Burial GroundCouncil record
Recorded by the council for this site.
Council site ↗
Bunhill, Barbican and Golden Lane Healthy NeighbourhoodCouncil record
Recorded by the council for this site.
Council site ↗
City Fringe Opportunity Area Spatial Strategy AreaCouncil record
Recorded by the council for this site.
Council site ↗
APA MoorfieldsCouncil record
Recorded by the council for this site.
Council site ↗
Within 50m of St Luke'sCouncil record
Recorded by the council for this site.
Council site ↗
Bunhill Fields and Finsbury SquareCouncil record
Recorded by the council for this site.
Council site ↗
IICouncil record
Recorded by the council for this site.
Council site ↗
Also on the record
National infrastructure project 1266 m away: Thames Tideway Tunnel; Inside the Islington built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Priority habitat 15 m away: Deciduous woodland; Designated open space 15 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Islington
Application type
Advertisement Consent
Postcode
EC1Y 8LP
Received
28 Jul 2026
Validated
28 Jul 2026
Ward
Bunhill
Case officer
Show
Target decision
21 Sept 2026
Decision
Approve with conditions
Decision date
21 Sept 2026
Decision level
Delegated
Applicant
Show
Agent
Russell Adams
Freehold owner
Show

How this decision compares

Decided in 55 days from validation, 4 days slower than Islington's median of 51 for signs and adverts. Approved, as 70% of signs and adverts here are.

69%decided within 8 weeks
70%approved
141decided in the last year

Plota live figures for signs and adverts decided by Islington in the last twelve months, from validation. Islington decision record →

Consultation & key dates

Alt. reference
PP-14994907_C
Islington
Planning Authority Score
2.9/10
Poor
#237 of 296 councils
Relevant to this application:
Other decisions

Islington is slower than most councils at deciding householder applications, ranking #260 out of 296. 53% of applications have the time limit extended, above the 41% national average. Householder applications are slightly more likely to be approved here (93%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Islington decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #132 of 296
93%
Householder approved
Above avg (90%) #130 of 296
43%
Decided in 8 weeks
Below avg (63%) #260 of 296
53%
Extended time limit
Above avg (41%) #241 of 296
89%
Minor dwellings approved
499 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
89%
Change of use approved
19 decided
1,488
Total decisions
167 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.