Ground Floor, 306 High Road Leyton, Leyton, London, E10 5PW Data via plota.co.uk

241911 - Advertisement Consent Approved
Signs & advertsCommercial premises

Proposal

Installation of 2 x externally illuminated fascia signs, 1 x externally illuminated projecting sign and 1 x internally illuminated LED digital display screen located behind the shopfront window. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
29 Jul 2024
✓
Validated
5 Aug 2024
✓
Approved
13 Nov 2025

Approved on 13 Nov 2025 · Delegated · Last checked 30 Sept 2026

Documents 11

Decision & officer reports 2

PDF Decision notice Decision Notice · 13 Nov 2025 View ↗ PDF Officer Report Officer Report · 13 Nov 2025 View ↗

Statements & assessments 1

PDF Heritage statement Supporting/Supplementary Info · 30 Jul 2024 View ↗

Plans & drawings 4

PDF Proposed shopfront elevations Plans · 7 Aug 2024 View ↗ PDF Block plan Plans · 7 Aug 2024 View ↗ PDF Site location plan Plans · 7 Aug 2024 View ↗ PDF Existing elevations Plans · 7 Aug 2024 View ↗

Application forms 1

PDF Application form (redacted) Application Forms/Certificates · 30 Jul 2024 View ↗

Other documents 3

PDF 20210727_102441.jpg Document · 30 Jul 2024 View ↗ PDF 20210727_102440.jpg Document · 30 Jul 2024 View ↗ PDF Lighting specification Supporting/Supplementary Info · 30 Jul 2024 View ↗

All documents on the council site ↗

Site constraints 9

Leyton Town Centre conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
3 Article 4 directions
Other Article 4 Direction Area · Leyton District Centre · District Centre related A4D. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Waltham Forest AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Leyton
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Radon affected area, class 2; Inside the Waltham Forest built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square; Designated open space about 34 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI), Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Waltham Forest
Application type
Advertisement Consent
Postcode
E10 5PW
Received
29 Jul 2024
Validated
5 Aug 2024
Ward
Grove Green
Case officer
Show
Target decision
30 Sept 2024
Decision
Approved (with Conditions & Informatives)
Decision date
13 Nov 2025
Decision level
Delegated
Applicant
Show
Agent
AEW Architects
Freehold owner
Show

How this decision compares

Decided in 465 days from validation, 409 days slower than Waltham Forest's median of 56 for signs and adverts. Approved, as 75% of signs and adverts here are.

67%decided within 8 weeks
75%approved
52decided in the last year

Plota live figures for signs and adverts decided by Waltham Forest in the last twelve months, from validation. Waltham Forest decision record →

Consultation & key dates

Statutory expiry
30 Sept 2024

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
282 High Road Leyton,
Construction of a single storey wraparound rear extension.
251011
2025 Approved
282 High Road Leyton,
C onstruction of a two storey side extension and single storey rear extension.
250985
2024 Approved
7 Sidmouth Road, Leyton, London, E10 5QZ
Lawful Development Certificate (Proposed) - Construction of a dormer roof extension to ma…
243017
2024 Approved
Ground Floor, 262 High Road Leyton, Leyton, London, E10 5PW
Construction of a single storey rear extension.
242081
2024 Refused
Ground Floor, 262 High Road Leyton, Leyton, London, E10 5PW
Construction of a single storey rear extension and replacement of the external staircase…
240949
2024 Approved
25 Huxley Road, Leyton, London, E10 5QT
Construction of dormer roof extension to main rear roof (with French doors and safety rai…
240503
2024 Approved
284 High Road Leyton, Leyton, London, E10 5PW
Change of use from shop (Use Class E(a) ) to restaurant (Use Class E(b) ) and installatio…
240115
2023
First Floor, 252 High Road Leyton, Leyton, London, E10 5PW
Change of use at first floor level from commercial (Use Class E) to residential (Use Clas…
232796
2022 Approved
1a Huxley Road, Leyton, London, E10 5QT
Demolition of existing garage and subdivision of site to provide for one detached two sto…
220382
2022 Approved
355 High Road Leyton, Leyton, London, E10 5NA
Lawful Development Certificate (Proposed) - Change of use from Use class E(a) display or…
223328
2022 Refused
Clarkins, 264 - 268 High Road Leyton, Leyton, London, E10 5PW
Installation of Pergola at ground floor front elevation.
222654
2022 Refused
284a High Road Leyton, Leyton, London, E10 5PW
Construction of a mansard roof extension.
221403
2021 Approved
322 High Road Leyton, Leyton, London, E10 5PW
Installation of metal gate to rear of 322 High Road Leyton.
213730
2021 Approved
Ground Floor, 250 High Road Leyton, Leyton, London, E10 5PW
Installation of rear extractor flue.
211398
2020 Approved
CLARKINS, 264 - 268 High Road Leyton, Leyton, London, E10 5PW
Installation of external plant and extraction flue to the rear elevation.
203665
2020 Refused
290 High Road Leyton,
Demolition of a single storey rear extension. Construction of a replacement 2 storey rear…
203640
2020 Approved
Clarkins, 264 - 268 High Road Leyton, Leyton, London, E10 5PW
Lawful development (proposed) for use as a restaurant with ancillary bar area (Use Class…
203606
2019 Refused
1 Lyttelton Road, Leyton, London, E10 5NQ
Retention of front porch, change from window to glass blocks at front elevation and alter…
193244
2020 Approved
First Floor Flat 2, 13 Huxley Road, Leyton, London, E10 5QT
Construction of dormer roof extension to main rear roof, together with installation of tw…
201890
2020 Approved
Ground Floor Flat 1, 13 Huxley Road, Leyton, London, E10 5QT
Construction of single storey rear and infill extension
201889
2017 Refused
Clarkins, 264 - 268 High Road Leyton, Leyton, London, E10 5PW
Change of use from retail unit (Class A1) to hot food cafe-restaurant (Class A3), includi…
171448
2017 Approved
351 High Road Leyton,
An application for prior notification of proposed development by telecommunications code…
171229
2016 Withdrawn
285 High Road Leyton, Leyton, London, E10 5QN
Construction of two storey rear extension with office (use class B1) at ground floor leve…
162618
2016 Approved
16 Huxley Road, Leyton, London, E10 5QU
Construction of single storey rear extension
163839
2016 Approved
351 High Road Leyton,
Internally illuminated digital panel as integral part of Telephone Kiosk
162318
Waltham Forest
Planning Authority Score
5.6/10
Average
#116 of 296 councils
Relevant to this application:
Other decisions

Waltham Forest is faster than most councils at deciding householder applications, ranking #80 out of 296. Only 22% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Waltham Forest is also one of the strictest councils - it refuses more householder applications than almost any other, with only 79% approved vs 90% nationally.

One of the strictest councils
only 79% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Waltham Forest decision statistics
Based on MHCLG data, the year to March 2026
76%
Overall approval rate
Below avg (87%) #284 of 296
79%
Householder approved
Below avg (90%) #284 of 296
75%
Decided in 8 weeks
Above avg (63%) #80 of 296
22%
Extended time limit
Below avg (41%) #25 of 296
49%
Minor dwellings approved
113 decided (1-9 homes)
100%
Major dwellings approved
8 decided (10+ homes)
50%
Change of use approved
56 decided
1,391
Total decisions
332 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.