1 Broadgate London EC2M 2QS Data via plota.co.uk

25/01425/ADVT - Advertisement Consent Approved

Proposal

Installation and display of one set of internally illuminated business name lettering measuring 0.45m high, 6.05m wide, at a height above ground of 4.23m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Oct 2025
✓
Approved
23 Jan 2026

Approved on 23 Jan 2026 · Delegated Decision · Last checked 18 Oct 2026

Documents 6

Decision & officer reports 1

PDF CONSENT TO DISPLAY AN ADVERTISEMENT Decision · 23 Jan 2026 View ↗

Plans & drawings 1

PDF 2 BROADGATE - A_O SIGNAGE - SITE LOCATION PLAN Site Plan · 16 Oct 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 16 Oct 2025 View ↗

Other documents 3

PDF Officers Report Officers Report · 23 Jan 2026 View ↗ PDF 2 BROADGATE - A_O DESIGN DOCUMENT Other · 16 Oct 2025 View ↗ PDF 2BG - A_O - EXTERNAL SIGNAGE - COVER LETTER Cover Letter · 16 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 13

Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: City of London AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 995 m away: Thames Tideway Tunnel
The site is 995 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 163 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
9 listed buildings within 150 m; Conservation area 38 m away: Finsbury Circus; Registered park or garden 134 m away: Finsbury Circus; Wider setting of protected view 9A.1 King Henry's Mound to St Paul's Cathedral; Scheduled monument 202 m away: London Wall: remains of Roman and medieval wall from W end of All Hallows Church to 38 Camomile Street; Inside the City and County of the City of London built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Designated open space 6 m away; Town centre 28 m away: Liverpool Street.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area939 m² (10,107 sq ft)
Energy ratingB (asset rating 50)
UseB1 Offices and Workshop businesses
HeatingMixed-mode with Mechanical Ventilation

From the energy performance certificate lodged in February 2016, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
City of London
Application type
Advertisement Consent
Postcode
EC2M 2QS
Received
16 Oct 2025
Validated
16 Oct 2025
Ward
Bishopsgate
Case officer
Show
Target decision
11 Dec 2025
Decision
Approved
Decision date
23 Jan 2026
Decision level
Delegated Decision
Applicant
Show
Agent
DP9 Limited

How this decision compares

Decided in 99 days from validation, 7 days slower than City of London's median of 92 for advertisement consent. Approved, as 98% of advertisement consent here are.

25%decided within 8 weeks
98%approved
94decided in the last year

Plota live figures for advertisement consent decided by City of London in the last twelve months, from validation. City of London decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14276486
Planning Portal ref
PP-14276486
Committee
23 Jan 2026
Statutory expiry
11 Dec 2025
Env. assessment
No

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Submission of the Public Realm Management Plan pursuant to Schedule 3, Paragraph 11.1 of…
25/01135/PODC
2023 Approved
Submission of details of: (b) details of the proposed new facade(s) including typical det…
23/01100/MDC
2017 Approved
Installation of temporary art structure located above external terrace.
17/01105/FULL
Within ~100m

Nearby activity

2025 Withdrawn
Open Space And Events Area Broadgate Circle London
Temporary installation and display until August 2025 of: (i) two externally illuminated e…
25/00752/ADVT
2025 Withdrawn
Open Space And Events Area Broadgate Circle London
Temporary permission until August 2025 for seating, pergola structures, bar and pétanque…
25/00751/FULL
2025 Approved
59 Broadgate Link Lower Concourse Liverpool Street Station Liverpool Street London EC2M 7PY
Notification under Electronic Communications Code (Conditions and restrictions) Regulatio…
25/01405/5REG
2025 Approved
1 - 2 Broadgate London EC2M 2QS
Installation and display of one internally illuminated business name sign measuring 1.46m…
25/01750/ADVT
2025 Approved
Liverpool Street Station, Liverpool Street, EC2M 7PY; Andaz Hotel, 40 Liverpool Street, EC2M 7QN; and 50 Liverpool Street, EC2M 7PY
Observation requested by City of London for: Phased development comprising partial demoli…
PA/25/02135/NC
2025
Liverpool Street Station, Liverpool Street, EC2M 7PY
Phased development comprising partial demolition and alterations (Re-consultation due to…
25/4205/K
2025 Approved
1 - 2 Broadgate London EC2M 2QS
Retention of: (i) two wall mounted internally illuminated signs measuring 1.3m high, 9.24…
25/00979/ADVT
2025 Approved
33 Broadgate Circle London EC2M 2QS
Installation and display of: (i) two internally illuminated fascia signs measuring 0.17m…
25/00745/ADVT
2025 Approved
1 - 2 Broadgate London EC2M 2QS
Change of use of two lower ground floor units from flexible retail (Classes A1/A3/A4) to…
25/01068/FULL
2025 Approved
1 - 2 Broadgate London EC2M 2QS
Submission of Interim Travel Plan pursuant to Schedule 3 Paragraph 8.1 of the Section 106…
25/00790/PODC
2025 Approved
1 - 2 Broadgate London EC2M 2QS
Submission of the Delivery and Servicing Management Plan pursuant to Schedule 3 Paragraph…
25/00923/PODC
2025
100 Liverpool Street London EC2M 2AT
Installation and display of: (i) one internally illuminated fascia sign measuring 2297mm…
25/01246/ADVT
2025
53 Broadgate Link Lower Concourse Liverpool Street Station Liverpool Street London EC2M 7PY
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus.
25/01237/5REG
2025 Approved
1 - 2 Broadgate London EC2M 2QS
Submission of the SME Space Plan pursuant to Schedule 3, Paragraph 14.1 of the Section 10…
25/00762/PODC
2021 Approved
1-2 Broadgate London EC2M 2QS
Submission of the Pocket Park Specifications and Pocket Park Method Statement pursuant to…
21/00303/PODC
2025 Approved
1 - 2 Broadgate London EC2M 2QS
Submission of the Carbon Dioxide Emissions Assessment pursuant to Schedule 3 Paragraph 10…
25/00887/PODC
2025 Approved
Liverpool Street Station, Liverpool Street, EC2M 7PY; Andaz Hotel, 40 Liverpool, Street, EC2M 7QN; and 50 Liverpool Street, EC2M 7PY
Observations requested by City of London for 'Phased development comprising partial demol…
PA/25/01015/NC
2025
Liverpool Street Station, Liverpool Street, EC2M 7PY; Andaz Hotel, 40 Liverpool Street, EC2M 7QN; and 50 Liverpool Street, EC2M 7PY
Phased development comprising partial demolition and alterations, including station conco…
25/1867/K
2025 Approved
5, Broadgate, London, EC2M 2QS
Installation of 12 no. antenna, 2no. 200mm dishes, 2 no. 600mm dishes attached to 3 no. 5…
PA25/1168
2025 Withdrawn
36 Broadgate Circle London EC2M 2QS
Installation and display of: i) 2no. non-illuminated awning signs measuring 0.5m in heigh…
25/00085/ADVT
2017 Approved
100 Liverpool Street & 8 - 12 Broadgate London EC2M 2RH
Submission of Local Training Skills and Job Brokerage Strategy (Construction) pursuant to…
17/00800/PODC
2017 Approved
100 Liverpool Street & 8 - 12 Broadgate London EC2M 2RH
Submission of Utilities Connections Details pursuant to Schedule 3 Paragraph 11.1 (a) and…
17/00933/PODC
2017 Approved
3 Broadgate London EC2M 2QS
Change of use from office (Class B1) to a marketing suite (sui generis) with ground floor…
17/00578/FULL
2017 Approved
Savoy Cafe & Kitchen, 11 Great Eastern Street, Hackney, London, EC2A 3EJ
Observations to the City of London in relation to an application for the installation of…
2017/3038
2017 Approved
Unit 1, Broadgate Circle London EC2M 2QS
Installation of a temporary art structure located above the external terrace.
17/00560/FULL
City of London
Planning Authority Score
6.7/10
Good
#71 of 296 councils
Relevant to this application:
Other decisions

City of London is one of the fastest councils in England for householder decisions, ranking #1 out of 296. The council extends the time limit on 84% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 100% approval rate vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
City of London decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #3 of 296
100%
Householder approved
Above avg (90%) #1 of 296
100%
Decided in 8 weeks
Above avg (63%) #1 of 296
84%
Extended time limit
Above avg (41%) #296 of 296
50%
Minor dwellings approved
4 decided (1-9 homes)
91%
Change of use approved
22 decided
460
Total decisions
14 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.