1 - 2 Broadgate London EC2M 2QS Data via plota.co.uk

25/01750/ADVT - Advertisement Consent Approved

Proposal

Installation and display of one internally illuminated business name sign measuring 1.46m high, 3.28m wide, at a height above ground of 5.7m. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
11 Dec 2025
✓
Consultation
31 Dec 2025
✓
Approved
8 Jan 2026

Approved on 8 Jan 2026 · Delegated Decision · Last checked 6 Oct 2026

Licences at this address

  • Licence Allen & Overy Shearman Premises licence · in force since 20 Jul 2026 · elsewhere in the building Licensed hours: alcohol until midnight
  • Licence Beany Green Premises licence · in force since 16 Feb 2026 · elsewhere in the building Licensed hours: alcohol until 01:00 (Sun 23:30)
  • Licence One Rebel, 31 Lower Circle Premises licence · in force since 12 Jan 2026 · elsewhere in the building Licensed hours: alcohol until midnight

Licensed hours are what the licence permits, not opening times.

Site constraints 12

Designated open space
Borough-designated open space.
Loss of protected open space is resisted unless it is replaced by space of equal or better quality nearby.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: City of London AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project about 1041 m away: Thames Tideway Tunnel
The site is about 1041 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 214 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
6 listed buildings within 150 m of the postcode pin; Wider setting of protected view 9A.1 King Henry's Mound to St Paul's Cathedral; Registered park or garden about 204 m away: Finsbury Circus; Scheduled monument about 247 m away: London Wall: remains of Roman and medieval wall from W end of All Hallows Church to 38 Camomile Street; Inside the City and County of the City of London built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre about 11 m away: Liverpool Street.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
EC2M 2QS
Received
11 Dec 2025
Validated
11 Dec 2025
Ward
Bishopsgate
Target decision
5 Feb 2026
Decision
Approved
Decision date
8 Jan 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Jones Lang LaSalle Limited

How this decision compares

Decided in 28 days from validation, 64 days faster than City of London's median of 92 for advertisement consent. Approved, as 98% of advertisement consent here are.

25%decided within 8 weeks
98%approved
94decided in the last year

Plota live figures for advertisement consent decided by City of London in the last twelve months, from validation. City of London decision record →

Public comments

No public comments yet.

Last counted 6 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14393276
Planning Portal ref
PP-14393276
Consultation
31 Dec 2025
Comments by
14 Jan 2026
Committee
8 Jan 2026
Statutory expiry
5 Feb 2026
Env. assessment
No
City of London
Planning Authority Score
6.7/10
Good
#71 of 296 councils
Relevant to this application:
Other decisions

City of London is one of the fastest councils in England for householder decisions, ranking #1 out of 296. The council extends the time limit on 84% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 100% approval rate vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
City of London decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #3 of 296
100%
Householder approved
Above avg (90%) #1 of 296
100%
Decided in 8 weeks
Above avg (63%) #1 of 296
84%
Extended time limit
Above avg (41%) #296 of 296
50%
Minor dwellings approved
4 decided (1-9 homes)
91%
Change of use approved
22 decided
460
Total decisions
14 refused in the year to March 2026