174 High Street Cheltenham Gloucestershire GL50 1EP Data via plota.co.uk

26/01434/ADV - Advertisement Pending

Proposal

Display of 1no. new externally illuminated projecting hanging sign and 1no. new internally illuminated fascia sign. Display of 1no. sign above external ATMs. Display of 1no. new LED screen in the shopfront window and application of vinyl window graphics. Data via plota.co.uk

View original council record ↗Last checked

Application progress

Received
8 Sept 2026
Validated
9 Sept 2026
Decision
Expected by 4 Nov 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 2 Nov 2026, from Cheltenham's recent signs and adverts.

Site constraints 2

Central Conservation Area conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Inside the Cheltenham built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Cheltenham
Application type
Advertisement
Postcode
GL50 1EP
Received
8 Sept 2026
Validated
9 Sept 2026
Ward
College
Case officer
Show
Target decision
4 Nov 2026
Decision level
Delegated Decision
Applicant
Show
Agent
LOM architecture and design

Decision outlook

Day 3 of the 56-day target. Cheltenham usually decides signs and adverts by day 54.

Day 353 days to the 56-day target
74%decided within 8 weeks
94%approved
35decided in the last year

Plota live figures for signs and adverts decided by Cheltenham in the last twelve months, from validation. Cheltenham decision record →

Public comments

No public comments yet.

Last counted 11 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15198386
Statutory expiry
4 Nov 2026
Env. assessment
No
Cheltenham
Planning Authority Score
8.7/10
Excellent
#11 of 296 councils
Relevant to this application:
Other decisions

Cheltenham is faster than most councils at deciding householder applications, ranking #63 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are more likely to be approved here than most councils, with a 98% approval rate vs 90% nationally.

More permissive than most councils
98% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Cheltenham decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #2 of 296
98%
Householder approved
Above avg (90%) #13 of 296
76%
Decided in 8 weeks
Above avg (63%) #63 of 296
28%
Extended time limit
Below avg (41%) #43 of 296
90%
Minor dwellings approved
60 decided (1-9 homes)
82%
Major dwellings approved
11 decided (10+ homes)
89%
Change of use approved
18 decided
927
Total decisions
30 refused in the year to March 2026