12 Dryden Street London WC2E 9NA Data via plota.co.uk
26/04430/ADV - Advert Application (ADV)
Refused
Proposal
Display of a non-illuminated A-board measuring 1.56m x 0.65m; and a non-illuminated decorative trolley measuring 0.95m x 0.56m. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
3 Jul 2026
✓
Validated
10 Jul 2026
✗
Refused
13 Aug 2026
Appeal
Not lodged
Refused on 13 Aug 2026 · Delegated Decision · Last checked 16 Aug 2026
Documents 14
Decision & officer reports 2
Plans & drawings 3
Application forms 1
Other documents 8
PDF
ACK-GENERAL LETTER (G/P/C)
Background Papers · 27 Jul 2026
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PDF
ECNSLT-INTERNAL CONSULTS
Background Papers · 27 Jul 2026
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PDF
RECEIPT OF APPLICATION
Other · 7 Jul 2026
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PDF
1ST INVALID LETTER
Background Papers · 7 Jul 2026
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PDF
ATTACHMENTSUMMARY
Background Papers · 3 Jul 2026
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IMG
PHOTO C
Photo · 3 Jul 2026
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IMG
PHOTO A
Photo · 3 Jul 2026
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IMG
PHOTO B
Photo · 3 Jul 2026
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Site constraints 8
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
28 listed buildings within 150 m
Nearest: The Marlborough Public House, Grade II, 49 m away · 4 Grade II*, 24 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 28 with distances
- 49 mThe Marlborough Public HouseGrade II
- 54 m78 and 79, Long Acre Wc2Grade II
- 72 m51 and 53, Shelton StreetGrade II
- 74 mThe Sun Tavern Public HouseGrade II
- 81 mBrownlow House and Attached RailingsGrade II*
- 84 m33, Betterton StreetGrade II
- 85 m11-19, Broad Court Wc2Grade II
- 86 m42 and 43, Drury Lane Wc2Grade II
- 94 m38, Great Queen StreetGrade II
- 102 m60 and 61, Long AcreGrade II
- 104 m36 and 37, Great Queen StreetGrade II
- 105 m19 AND 20, BOW STREET WC2 (See details for further address information)Grade II
- 109 mNumber 22 and Attached RailingsGrade II
- 109 mNorthernmost K2 Telephone Kiosk in Group to North of Bow Street Magistrates CourtGrade II
- 111 mK2 Telephone Kiosk Adjacent to Northernmost Kiosk in Group to North of Bow Street Magistrates CourtGrade II
- 113 mCentral K2 Telephone Kiosk in Group to North of Bow Street Magistrates CourtGrade II
- 114 mK2 Telephone Kiosk Adjacent to Southernmost in Group to North of Bow Street Magistrates CourtGrade II
- 115 mSouthernmost K2 Telephone Kiosk in Group to North of Bow Street Magistrates CourtGrade II
- 116 m33, 34 and 35, Great Queen StreetGrade II*
- 118 mCross Keys Public HouseGrade II
- 123 mFormer Bow Street Magistrates Court and Police StationGrade II
- 126 m7 and 8, Bow Street Wc2Grade II
- 131 m2 Bollards Either Side of Junction With Floral StreetGrade II
- 133 m52, Floral Street Wc2Grade II
- 136 m30 and 31, Great Queen StreetGrade II
- 139 mLamp post outside 11-14 Hanover PlaceGrade II
- 145 mFreemasons HallGrade II*
- 150 m27, 28 and 29, Great Queen StreetGrade II*
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Other new applications on this street
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- WC2E 9NA
- Received
- 3 Jul 2026
- Validated
- 10 Jul 2026
- Ward
- St James's
- Case officer
- Show
- Target decision
- 4 Sept 2026
- Decision
- Application Refused
- Decision date
- 13 Aug 2026
- Decision level
- Delegated Decision
- Applicant
- Show
How this decision compares
Decided in 34 days from validation, about the council's usual 36 days. Refused, as 16% of signs and adverts here are.
This one34d
Council36d
UK54d
76%decided within 8 weeks
84%approved
502decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 16 Aug 2026
Consultation & key dates
- Alt. reference
- PP-15059127
- Env. assessment
- No
Historical activity at this location
25 nearby applications on record - archival context, not part of the live application.
Within ~100m
Nearby activity
2025
36 Drury Lane London WC2B 5RR
Installation of signage comprising three externally illuminated fascia signs, one externa…
2025
36 Drury Lane London WC2B 5RR
Display of 3 x externally illuminated fascia signs measuring 9.60m x 0.45m, 8.50m x 0.45m…
2025
81 - 82 Long Acre London WC2E 9NG
Installation of two flag poles to the front facade of the public house at first-floor lev…
2025
80 Long Acre London WC2E 9NG
Display of X1 externally illuminated projecting sign and awning to ground floor premises…
2025
Refused
Basement And Ground Floor 63 Long Acre London WC2E 9JN
Display of internally illuminated lettering '3 MODE' mounted to fascia over main entrance…
2025
Approved
First Chicago House 90 Long Acre London WC2E 9RA
Flexible use of Unit 4 for uses within class E (a), E (b) and/or E (e).
2024
Refused
51-53 Shelton Street London WC2H 9JU
Installation of two folding awnings to front facade.
2024
Refused
51-53 Shelton Street London WC2H 9JU
Installation of two folding awnings to the front facade.
2024
Withdrawn
Directorbank Executive Search Ltd 41-44 Great Queen Street London WC2B 5AD
Erection of a suspended platform with screening to support and conceal condenser to the r…
2024
Approved
71-75 Unit 7 Shelton Street London Camden WC2H 9JQ
Proposed lift over-run and change to fenestration of glazed link.
2024
Withdrawn
31 Betterton Street London Camden WC2H 9BQ
Installation of an additional mechanical ventilation system and new mechanical ducting on…
2024
Withdrawn
31 Betterton Street, Camden, London, WC2H 9BQ
Display of 1x externally illuminated fascia sign.
2024
Approved
The Randall Institute 26 - 29 Drury Lane London WC2B 5RL
Observations to adjoining borough City of Westminster for the installation of three venti…
2024
Development Site At Land Bounded By 26-35 Drury Lane, 2-12 Dryden Street, Arne Street (West) And Shelton Street London
Display of one non illuminated restaurant logo on fabric retractable awning measuring 0.6…
2024
The Randall Institute 26 - 29 Drury Lane London WC2B 5RL
Installation of three ventilation louvres to side elevation of restaurant unit to serve a…
2023
Refused
Basement And Ground Floor 20 Endell Street London WC2H 9BD
Shopfront alterations (retrospective).
2024
Approved
Flat 3 33 Betterton Street London WC2H 9BQ
Installation of kitchen cooker hood vent and fire door pursuant to listed building consen…
2024
64 Long Acre London WC2E 9JD
Display of internally illuminated fascia sign measuring 1.36m X 0.28m
2023
Withdrawn
71-75 Shelton Street London WC2H 9JQ
Installation of replacement aluminium framed windows on front (Shelton Street) elevation.
2024
Approved
Gillian Lynne Theatre 166 Drury Lane London WC2B 5PW
Replacement of the existing roof top chillers with new roof top chillers and replacement…
2019
Whipped 160 Drury Lane London WC2B 5PN
1 Table, 2 Stools and 2 Benches ( total seating 5) Monday - Saturday 10:30 to 21:00 Sunda…
2019
Withdrawn
Pemberton House 5 Betterton Street London WC2H 9BH
Display of estate agent sign.
2019
Approved
Bunga Bunga 167 Drury Lane London WC2B 5PG
2 Tables and 3 Chairs the rest of T&C are on private forecourt Monday to Sunday 12:00-21…
2019
Approved
Payphone Site Outside 2 Endell Street London WC2H 9BB
Installation of a replacement telephone kiosk.
2019
Approved
37 Drury Lane London WC2B 5RR
Shopfront alterations, installation of a hanging sign and new gold painted lettering to t…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Track this application
12 Dryden Street London WC2E 9NA
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