80 Long Acre London WC2E 9NG Data via plota.co.uk

25/06456/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one externally illuminated projecting sign at ground floor level measuring 0.55m x 0.55m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
10 Sept 2025
✓
Approved
25 Sept 2025

Approved on 25 Sept 2025 · Delegated Decision · Last checked 18 Oct 2026

Documents 7

Decision & officer reports 2

PDF DELEGATED REPORT Report · 25 Sept 2025 View ↗ PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 25 Sept 2025 View ↗

Statements & assessments 1

PDF SUPPORTING STATEMENT - LONG ACRE Background Papers · 10 Sept 2025 View ↗

Plans & drawings 2

PDF LOCATION PLAN Location Plan · 10 Sept 2025 View ↗ PDF DRAWING PACK Drawing · 10 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 10 Sept 2025 View ↗

Other documents 1

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 23 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 11

Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
32 listed buildings within 150 m
Nearest: 78 and 79, Long Acre Wc2, Grade II, 6 m away · 1 Grade I, 4 Grade II*, 27 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 32 with distances
Historic England ↗
National infrastructure project 426 m away: Thames Tideway Tunnel
The site is 426 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 352 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Heritage at risk 97 m away: Bow Street Magistrates Court and Police Station, Bow Street.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area87 m² (936 sq ft)
Energy ratingB (asset rating 35)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in March 2025, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2E 9NG
Received
10 Sept 2025
Validated
10 Sept 2025
Ward
St James's
Case officer
Show
Target decision
5 Nov 2025
Decision
Application Permitted
Decision date
25 Sept 2025
Decision level
Delegated Decision
Agent
Urbanspace Planning Ltd

How this decision compares

Decided in 15 days from validation, 27 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14316281
Planning Portal ref
PP-14316281
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
36 Drury Lane London WC2B 5RR
Installation of signage comprising three externally illuminated fascia signs, one externa…
25/08115/LBC
2025
36 Drury Lane London WC2B 5RR
Display of 3 x externally illuminated fascia signs measuring 9.60m x 0.45m, 8.50m x 0.45m…
25/08116/ADV
2025
81 - 82 Long Acre London WC2E 9NG
Installation of two flag poles to the front facade of the public house at first-floor lev…
25/07334/FULL
2025 Refused
Basement And Ground Floor 63 Long Acre London WC2E 9JN
Display of internally illuminated lettering '3 MODE' mounted to fascia over main entrance…
25/01164/ADV
2025
Basement And Ground Floor 63 Long Acre London WC2E 9JN
Alterations to shopfront including replacement of existing entrance door; Installation of…
25/03515/FULL
2025 Approved
First Chicago House 90 Long Acre London WC2E 9RA
Flexible use of Unit 4 for uses within class E (a), E (b) and/or E (e).
25/01894/FULL
2025
9 - 12 Bow Street London WC2E 7AA
Display of a temporary low-level non-illuminated advertisement banner on scaffolding fron…
25/02517/ADV
2024 Withdrawn
Directorbank Executive Search Ltd 41-44 Great Queen Street London WC2B 5AD
Erection of a suspended platform with screening to support and conceal condenser to the r…
2024/0163/P
2024 Approved
71-75 Unit 7 Shelton Street London Camden WC2H 9JQ
Proposed lift over-run and change to fenestration of glazed link.
2024/4983/P
2024 Approved
The Randall Institute 26 - 29 Drury Lane London WC2B 5RL
Observations to adjoining borough City of Westminster for the installation of three venti…
2024/5718/P
2024
Development Site At Land Bounded By 26-35 Drury Lane, 2-12 Dryden Street, Arne Street (West) And Shelton Street London
Display of one non illuminated restaurant logo on fabric retractable awning measuring 0.6…
24/08358/ADV
2024
The Randall Institute 26 - 29 Drury Lane London WC2B 5RL
Installation of three ventilation louvres to side elevation of restaurant unit to serve a…
24/08344/FULL
2024 Approved
Flat 3 33 Betterton Street London WC2H 9BQ
Installation of kitchen cooker hood vent and fire door pursuant to listed building consen…
2024/3952/L
2024
64 Long Acre London WC2E 9JD
Display of internally illuminated fascia sign measuring 1.36m X 0.28m
24/06559/ADV
2023 Withdrawn
71-75 Shelton Street London WC2H 9JQ
Installation of replacement aluminium framed windows on front (Shelton Street) elevation.
2023/0561/P
2024 Approved
Gillian Lynne Theatre 166 Drury Lane London WC2B 5PW
Replacement of the existing roof top chillers with new roof top chillers and replacement…
2024/0183/P
2024 Approved
63 Shelton Street London WC2H 9HE
Display of 1 x internally illuminated projecting sign to shopfront (retrospective).
2024/2092/A
2024
17 Broad Court London WC2B 5QN
Installation of equipment to supply gas to the rear of the property. (Linked with 24/0463…
24/04636/LBC
2024
17 Broad Court London WC2B 5QN
Installation of equipment to supply gas to the rear of the property. (Linked with 24/0463…
24/04635/FULL
2023 Approved
160-161 Drury Lane & 4-6 Parker Street LONDON WC2B 5PN
Demolition of existing fourth floor, replacement of fourth floor and erection of an addit…
2023/2245/P
2019 Withdrawn
37 Drury Lane London WC2B 5RR
Shopfront alterations. (Linked to 19/03588/LBC)
19/03587/FULL
2019 Approved
The Black Penny 34 Great Queen Street London WC2B 5AA
4 Tables , 8 Chairs and 2 Heaters Monday - Friday 08:00 - 18:00 Saturday and Sunday 09:00…
2019/1926/TC
2018 Approved
Development Site At Former Police Station And Magistrate's Court Bow Street London
Variation of conditions 1, 4 and 23 and removal of conditions 8, 11, 25 and 34 of plannin…
18/05723/FULL
2019 Approved
Basement And Ground Floor 19-20 Bow Street London WC2E 7AW
Variation of Condition 5 of planning permission dated 13 February 2018 (RN:17/11181) for…
19/00123/FULL
2018 Approved
Development Site At Land Bounded By Drury Lane, Dryden Street, Arne Street And Shelton Street London
Removal of existing third and fourth floor levels and roof top structures and partial dem…
18/07715/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.