Land Adjacent To COOK Classics Eurolink V Swale Way Sittingbourne Kent ME10 3NH Data via plota.co.uk

26/503482/ADV - Advert Application Awaiting decision

Proposal

Advertisement Consent for 2 x illuminated wall mounted signs and 1 x non illuminated curtain wall mounted sign. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
15 Sept 2026
✓
Consultation
22 Sept 2026
Decision
Expected by 10 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 9 Nov 2026, from Swale's recent advertisement consent.

Comments are open until 13 Oct 2026

Comment on this application ↗

Site constraints 6

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Agricultural land, grade 2, surveyed
Best and most versatile land (grades 1, 2 and 3a). Source: Natural England's post-1988 ALC field survey (Reading). Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 1; the survey is the definitive reading.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Survey report ↗
Habitat network: Network Enhancement Zone 1
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Special protection area about 346 m away: The Swale; SSSI about 346 m away: The Swale SSSI; Inside the Sittingbourne built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Swale
Application type
Advert Application
Postcode
ME10 3NH
Received
15 Sept 2026
Validated
15 Sept 2026
Ward
Murston
Case officer
Show
Target decision
10 Nov 2026
Decision level
Delegated Decision
Applicant
Show
Agent
IMA Architects

Decision outlook

Day 24 of the 56-day target. Swale usually decides advertisement consent by day 55.

Day 2432 days to the 56-day target
100%decided within 8 weeks
100%approved
12decided in the last year

Plota live figures for advertisement consent decided by Swale in the last twelve months, from validation. Swale decision record →

Consultation & key dates

Alt. reference
PP-14355855
Planning Portal ref
PP-14355855
Comments by
13 Oct 2026
Site or press notice
22 Sept 2026
Statutory expiry
10 Nov 2026
Env. assessment
No
Swale
Planning Authority Score
2.3/10
Poor
#263 of 296 councils
Relevant to this application:
Other decisions

Swale is one of the slowest councils in England for householder decisions, ranking #275 out of 296. The council extends the time limit on 70% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Swale decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #143 of 296
94%
Householder approved
Above avg (90%) #120 of 296
37%
Decided in 8 weeks
Below avg (63%) #275 of 296
70%
Extended time limit
Above avg (41%) #286 of 296
72%
Minor dwellings approved
81 decided (1-9 homes)
84%
Major dwellings approved
25 decided (10+ homes)
95%
Change of use approved
22 decided
658
Total decisions
71 refused in the year to March 2026