Frequency Coffee Stevenage 21 Town Square Town Centre Stevenage Herts SG1 1BP Data via plota.co.uk

25/00858/AD - App. for Advertisement Consent Approved

Proposal

1no. non-illuminated fascia sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
1 Dec 2025
✓
Consultation
2 Dec 2025
✓
Approved
26 Jan 2026

Approved on 26 Jan 2026 · Delegated Decision · Last checked 3 Oct 2026

Licence at this address

Licensed hours are what the licence permits, not opening times.

Site constraints 6

Town Square Conservation Area conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Article 4 direction
Stevenage. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Heritage at risk: Town Square
On the register of historic places assessed as at risk.
A designated building, monument, park or conservation area assessed as at risk from neglect, decay or development. Proposals that secure its future are looked on favourably.
Historic England ↗
3 listed buildings within 150 m of the postcode pin
Nearest: Joy Ride, Grade II, about 40 m from the postcode pin · 3 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 3 with distances
Historic England ↗
Also on the record
Radon affected area, class 2; Inside the Stevenage built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Stevenage
Application type
App. for Advertisement Consent
Postcode
SG1 1BP
Received
1 Dec 2025
Validated
1 Dec 2025
Ward
Bedwell
Case officer
Show
Target decision
26 Jan 2026
Decision
Grant of Advertisement Consent
Decision date
26 Jan 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 56 days from validation, 7 days slower than Stevenage's median of 49 for advertisement consent. Approved, as 100% of advertisement consent here are.

86%decided within 8 weeks
100%approved
22decided in the last year

Plota live figures for advertisement consent decided by Stevenage in the last twelve months, from validation. Stevenage decision record →

Public comments

No public comments yet.

Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14509601
Planning Portal ref
PP-14509601
Consultation
2 Dec 2025
Comments by
22 Jan 2026
Site or press notice
31 Dec 2025
Statutory expiry
26 Jan 2026
Env. assessment
No
Stevenage
Planning Authority Score
8.8/10
Excellent
#10 of 296 councils
Relevant to this application:
Other decisions

Stevenage is faster than most councils at deciding householder applications, ranking #36 out of 296. Only 16% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Stevenage decision statistics
Based on MHCLG data, the year to March 2026
96%
Overall approval rate
Above avg (87%) #16 of 296
96%
Householder approved
Above avg (90%) #60 of 296
81%
Decided in 8 weeks
Above avg (63%) #36 of 296
16%
Extended time limit
Below avg (41%) #14 of 296
71%
Minor dwellings approved
14 decided (1-9 homes)
100%
Major dwellings approved
3 decided (10+ homes)
92%
Change of use approved
25 decided
253
Total decisions
11 refused in the year to March 2026