Waitrose, Audley Road, Newport, Shropshire, TF10 7DL Data via plota.co.uk

TWC/2026/0641 - Advertisement Pending

Proposal

Installation and display of 4no. internally illuminated static fascia signs (B1, B2, B3, B4), 1no. internally illuminated static totem sign (T1), 17no. non-illuminated free standing signs (01, 03, 04, 06, 07x4, 09, 13, 14, 17, 25), 8no. non illuminated wall mounted sign (02, 05, 16, 22), 1no. non illuminated projection sign (18), 8no. internally applied vinyl window graphics (W1x2, W2, W3, 23, 24, 26, 27) and 4no. trolley vinyl (08) Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
27 Aug 2026
Decision
Expected by 22 Oct 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 15 Oct 2026, from Telford's recent advertisement consent.

Site constraints 2

Also on the record
SSSI about 470 m away: Newport Canal SSSI; Inside the Newport (Telford and Wrekin) built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Telford
Application type
Advertisement
Postcode
TF10 7DL
Received
27 Aug 2026
Validated
27 Aug 2026
Ward
Newport West
Parish
Newport
Case officer
Show
Decision level
Delegated
Applicant
Show
Agent
Omega Signs
Leaseholder
Show

Decision outlook

Day 39 of the 56-day target. Telford usually decides advertisement consent by day 49.

Day 3917 days to the 56-day target
100%decided within 8 weeks
94%approved
35decided in the last year

Plota live figures for advertisement consent decided by Telford in the last twelve months, from validation. Telford decision record →

Consultation & key dates

Planning Portal ref
15129823
Telford
Planning Authority Score
7.8/10
Good
#31 of 296 councils
Relevant to this application:
Other decisions

Telford is one of the fastest councils in England for householder decisions, ranking #6 out of 296. Only 12% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (91%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Telford decision statistics
Based on MHCLG data, the year to March 2026
91%
Overall approval rate
Above avg (87%) #102 of 296
91%
Householder approved
Above avg (90%) #183 of 296
96%
Decided in 8 weeks
Above avg (63%) #6 of 296
12%
Extended time limit
Below avg (41%) #6 of 296
77%
Minor dwellings approved
57 decided (1-9 homes)
86%
Major dwellings approved
14 decided (10+ homes)
86%
Change of use approved
43 decided
571
Total decisions
54 refused in the year to March 2026

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.