108 New Oxford Street London Camden WC1A 1HD Data via plota.co.uk

2026/3987/A - Advertisement Consent REGISTERED
Signs & adverts

Proposal

Installation of 1 x Fascia Sign and 2 x Brass Plaques Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
around 6 Oct 2026
Decision
Expected by 1 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 23 Nov 2026 and 11 Dec 2026, from Camden's recent signs and adverts.

The consultation period closed on 15 Sept 2026.

Documents

View the documents on the council's website ↗

Site constraints 11

Bloomsbury conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
25 listed buildings within 150 m of the postcode pin
Nearest: Dominion Theatre, Grade II, about 13 m from the postcode pin · 1 Grade I, 4 Grade II*, 20 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 25 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project about 873 m away: Thames Tideway Tunnel
The site is about 873 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 459 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden about 209 m away: Bedford Square; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 7 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

23 Sept 2026Pending

Pavement o/s 29-31 New Oxford Street London WC1A 1BA

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8 Sept 2026Pending

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7 Sept 2026Pending

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Installation of new fascia boards to shopfronts and a retractable awning above t...

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24 Aug 2026Approved

63-69 New Oxford Street London WC1A 1DG

Display of 2 x externally illuminated (trough-lit) fascia signs (items 1 & 3), 1...

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Temporary display until 14th May 2027 of non-illuminated hoardings to be display...

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23 Sept 2026Pending

95 Berwick Street London W1F 0QB

Display of non-illuminated fascia sign measuring 0.25m x 0.65m and a non illumin...

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16 Sept 2026Pending

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Display of non illuminated fascia sign measuring 8.5m X 1m and internally illumi...

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17 Sept 2026Pending

31 Broadwick Street London W1F 0DG

Replacement shopfront. (Linked with 26/06354/ADV)

26/06394/FULL
28 Sept 2026Pending

7 Poland Street London W1F 8PU

Internal refurbishment and reconfiguration to provide office accommodation, incl...

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1A 1HD
Received
around 6 Oct 2026
Validated
6 Oct 2026
Ward
Bloomsbury
Case officer
Show
Decision level
Delegated
Applicant
Show
Agent
Butterfield Signs Limited
Leaseholder
Show

Decision outlook

Day 3 of the 56-day target. Camden usually decides signs and adverts by day 52.

Day 353 days to the 56-day target
54%decided within 8 weeks
85%approved
9%go to committee

Plota live figures for signs and adverts decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
15 Sept 2026
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.