Prospect House 100 New Oxford Street London Camden WC1A 1HB Data via plota.co.uk

2026/3812/A - Advertisement Consent REGISTERED
ShopfrontsSigns & advertsCommercial premises

Proposal

New fascia signage with internal illumination, new projecting signage with external illumination, 4 window vinyls, and 2 internally illuminated light boxes internally againt the shopfront. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
8 Sept 2026
✓
Validated
9 Sept 2026
Decision
Expected by 4 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 13 Nov 2026, from Camden's recent shopfronts.

The consultation period closed on 4 Sept 2026.

Documents

View the documents on the council's website ↗

Site constraints 11

Bloomsbury conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
25 listed buildings within 150 m of the postcode pin
Nearest: Congress House Including Forecourt and Courtyard Sculptures, Grade II*, about 14 m from the postcode pin · 5 Grade II*, 20 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 25 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project about 858 m away: Thames Tideway Tunnel
The site is about 858 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 520 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Registered park or garden about 216 m away: Bedford Square; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

6 Oct 2026Pending

108 New Oxford Street London Camden WC1A 1HD

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2026/3987/A
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8 Sept 2026Pending

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Installation of new fascia boards to shopfronts and a retractable awning above t...

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25 Aug 2026Approved

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Display of 2 x externally illuminated (trough-lit) fascia signs (items 1 & 3), 1...

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22 Oct 2026Pending

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Display of an internally illuminated fascia sign measuring 0.27m x 2.15m; an int...

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22 Oct 2026Pending

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Important details

Council
Camden
Application type
Advertisement Consent
Postcode
WC1A 1HB
Received
8 Sept 2026
Validated
9 Sept 2026
Ward
Bloomsbury
Case officer
Show
Applicant
Show
Agent
Mailen Design SL
Leaseholder
Show

Decision outlook

Day 50 of the 56-day target. Camden usually decides shopfronts by day 65.

Day 5015 days to the predicted decision (day 65)
44%decided within 8 weeks
98%approved
17%go to committee

Plota live figures for shopfronts decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
4 Sept 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
100 New Oxford Street London WC1A 1HB
Installation of 6 no. antennas, 2 no. transmission dishes, 1 no, equipment cabinet, 3 no…
2024/5501/P
2024 Approved
100 New Oxford Street London WC1A 1HB
Installation of additional rooftop air conditioning plant and ancillary pipework
2024/4155/P
2024 Approved
Parnell House Streatham Street London WC1A 1JB
Replacement of x14 front entrance doors with new timber doors to match the original doors…
2024/4518/L
2024 Approved
Parnell House Streatham Street London WC1A 1JB
Replacement of x14 front entrance doors with new timber doors to match the original doors…
2024/4508/P
2024 Approved
78 New Oxford Street London WC1A 1HB
Erection of roof extension to accommodate the secondary fire escape, rearrangement of app…
2024/3593/P
2023 Approved
77-91 Castlewood House New Oxford Street London Camden WC1A 1DG
Change of use of retail units 1, 2 and 3 at ground and basement levels to a restaurant, v…
2023/3845/P
2024 Withdrawn
Parnell House Streatham Street London WC1A 1JB
Replacement of existing front entrance doors with new timber doors (part retrospective).
2024/2837/L
2024 Withdrawn
Parnell House Streatham Street London WC1A 1JB
Replacement of existing front entrance doors with new timber doors (part retrospective).
2024/2787/P
2024 Approved
On the carriageway on Bucknall Street near the junction with Earnshaw Street WC2H 8AG
Installation of cycle hire docking station in the highway on Bucknall Street near the jun…
2024/3199/P
2024 Approved
106 New Oxford Street London Camden WC1A 1HB
1 x car painted graphic and 1 x cyclist painted graphic on the rear ground level elevatio…
2024/3060/A
2024 Approved
Bloomsbury Hotel 16 - 22 Great Russell Street London WC1B 3NN
FRONT SIDE GARDEN: 3 x London Planes (T1 - T3) - Prune back to most recent previous reduc…
2024/2118/T
2024 Approved
106 New Oxford Street London WC1A 1HB
Change of use of the ground and upper basement floors, from Use Class E to an E-gaming re…
2024/1058/P
2023 Approved
23-28 Congress House Great Russell Street London Camden WC1B 3LN
Refurbishment, installation of secondary glazing and insulation to the first floor expose…
2024/0246/L
2023 Approved
23-28 Congress House Great Russell Street London Camden WC1B 3LN
Refurbishment, installation of secondary glazing and insulation to the first floor expose…
2023/5170/P
2024 Approved
104 NEW OXFORD STREET LONDON WC1A 1HB
Display of 1no. illuminated fascia signage and 1no. illuminated projecting sign
2024/1553/A
2024 Approved
82 New Oxford Street London WC1A 1HB
Display of one internally illuminated fascia sign and one internally illuminated projecti…
2024/1624/A
2024 Approved
Arcade Food Theatre 97-99 New Oxford Street London WC1A 1DB
12 Tables and 48 Chairs Monday-Sunday 11:30-20:30 New Application
2024/1298/PVL
2024 Approved
Arcade Food Theatre 103-105 New Oxford Street London WC1A 1AB
15 Tables, 39 Chairs and 2 sofas seating total 4 Monday - Sunday 10:00-21:00 New Applicat…
2024/1190/PVL
2023 Approved
Parnell House Streatham Street London WC1A 1JB
Installation of a blue heritage plaque on the Dyott Street side of Parnell House, commemo…
2023/4420/L
2023 Approved
Shop And Premises At Ground Floor And Basement 64 - 72 New Oxford Street London WC1A 1AW
REAR GARDEN: 1 x London Plane (Platanus) (T1) - Reduce and shape crown by approx. 20%, to…
2023/5049/T
2019 Approved
16-22 Great Russell Street LONDON WC1B 3NN
Installation of timber porters hut to NW corner of the Bloomsbury Hotel
2019/2492/P
2019 Withdrawn
18 Bloomsbury Street London WC1B 3QA
Retrospective installation of internally illuminated fascia sign (in association with ATM…
2019/4960/A
2019 Withdrawn
18 Bloomsbury Street London WC1B 3QA
Retrospective planning permission for the installation of a replacement ATM together with…
2019/4421/P
2019 Refused
Pavement outside 55-59 New Oxford Street London WC1A 1BS
Installation of replacement telephone kiosk incorporating advertisement display panel mea…
2019/4679/A
2019 Refused
Pavement outside 55-59 New Oxford Street London WC1A 1BS
Installation of replacement telephone kiosk incorporating advertisement display panel mea…
2019/4049/P
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Other decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.