1 Shepherd Market London W1J 7PA Data via plota.co.uk

25/07026/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of seasonal non illuminated and internally illuminated decorations measuring 8.5m x 13m, 10m x 6m and 10m x 6m along Shepherd Market Square and White Horse Street until 31st October 2028. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Sept 2025
✓
Validated
4 Nov 2025
✓
Approved
8 Oct 2026

Approved on 8 Oct 2026 · Delegated Decision · Last checked 9 Oct 2026

Documents 79

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 8 Oct 2026 View ↗ PDF DELEGATED REPORT Report · 8 Oct 2026 View ↗

Statements & assessments 2

PDF DESIGN AND ACCESS STATEMENT Design and Access Statement · 4 Aug 2026 View ↗ PDF DESIGN AND ACCESS STATEMENT Design and Access Statement · 30 Sept 2025 View ↗

Plans & drawings 69

PDF WHITE HORSE STREET - EAST SIDE ELEVATION B PROPOSED FESTIVE LIGHTING - DECORATI Drawing · 4 Aug 2026 View ↗ PDF WHITE HORSE STREET - EAST SIDE ELEVATION A PROPOSED FESTIVE LIGHTING - DECORATI Drawing · 4 Aug 2026 View ↗ PDF SHEPHERD MARKET SQUARE - EAST SIDE ELEVATION PROPOSED FESTIVE LIGHTING - CURTAI Drawing · 4 Aug 2026 View ↗ PDF WHITE HORSE STREET - SECTION C-C - FESTIVE LIGHTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - SECTION B-B - EXISTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - SECTION B-B - FESTIVE LIGHTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - SECTION B-B - EXISTING Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - SECTION A-A - FESTIVE LIGHTING FESTOON Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - SECTION A-A - NG FESTOON - FESTIVE LIGHTING CURTAIN Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - SECTION A-A - EXISTING Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - SECTION A-A Drawing · 4 Nov 2025 View ↗ PDF LOCATION PLAN Location Plan · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - SITE PLAN - PROPOSED Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - SITE PLAN - EXISTING Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET - SITE PLAN - PROPOSED - FESTIVE LIGHTING FESTOON Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET - SITE PLAN - PROPOSED - FESTIVE LIGHTING CURTAIN Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET - SITE PLAN - EXISTING Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET - SITE PLAN - PROPOSED - BUNTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - WEST SIDE ELEVATION B Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - WEST SIDE ELEVATION B - EXISTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - WEST SIDE ELEVATION A - FESTIVE LIGHTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - WEST SIDE ELEVATION A - EXISTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - EAST SIDE ELEVATION B - FESTIVE LIGHTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - EAST SIDE ELEVATION B- EXISTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - EAST SIDE ELEVATION A - FESTIVE LIGHTING Drawing · 4 Nov 2025 View ↗ PDF WHITE HORSE STREET - EAST SIDE ELEVATION A - EXISTING Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - WEST SIDE ELEVATION - FESTIVE LIGHTING CURTAIN Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - WEST SIDE ELEVATION Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - EAST SIDE ELEVATION - FESTIVE LIGHTING CURTAIN Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET SQUARE - EAST SIDE ELEVATION Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF Drawing Drawing · 4 Nov 2025 View ↗ PDF SHEPHERD MARKET CATENARY LIGHTING_CONTEXT OFFICE DRAWING REGISTER Background Papers · 30 Sept 2025 View ↗ PDF SHEPHERD MARKET WEST SIDE ELEVATION Superseded document · 30 Sept 2025 View ↗ PDF WHITE HORSE STREET EAST SIDE ELEVATION A Superseded document · 30 Sept 2025 View ↗ PDF WHITE HORSE STREET EAST SIDE ELEVATION B Superseded document · 30 Sept 2025 View ↗ PDF WHITE HORSE STREET WEST SIDE ELEVATION A Superseded document · 30 Sept 2025 View ↗ PDF WHITE HORSE STREET WEST SIDE ELEVATION B Superseded document · 30 Sept 2025 View ↗ PDF SHEPHERD MARKET SITE PLAN Superseded document · 30 Sept 2025 View ↗ PDF WHITE HORSE STREET SITE PLAN Superseded document · 30 Sept 2025 View ↗ PDF LOCATION PLAN Location Plan · 30 Sept 2025 View ↗ PDF SHEPHERD MARKET SECTION A-A Superseded document · 30 Sept 2025 View ↗ PDF WHITE HORSE STREET SECTION B-B Superseded document · 30 Sept 2025 View ↗ PDF SHEPHERD MARKET EAST SIDE ELEVATION Superseded document · 30 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 30 Sept 2025 View ↗

Consultation & comments 1

PDF INVALID CHASER LETTER (14 DAY RESPONSE) Background Papers · 4 Nov 2025 View ↗

Other documents 4

PDF ECNSLT-INTERNAL CONSULTS Background Papers · 2 Jul 2026 View ↗ PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 27 Feb 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 6 Oct 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 6 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 12

Grade II listed: 1-23, SHEPHERD MARKET W1 (See details for further address information)
List entry 1264721 · The pin is inside its outline · 80 more listed buildings within 150 m (3 Grade I, 4 Grade II*, 73 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 80 with distances
Historic England ↗
Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1085 m away: Thames Tideway Tunnel; Registered park or garden 142 m away: Green Park; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Heritage at risk 91 m away: 94, Piccadilly.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £500,000 in March 2019. Other property, leasehold.

29 March 2019£500,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1J 7PA
Received
30 Sept 2025
Validated
4 Nov 2025
Ward
West End
Case officer
Show
Target decision
30 Dec 2025
Decision
Application Permitted
Decision date
8 Oct 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Context Office LLP
Leaseholder
Show

How this decision compares

Decided in 338 days from validation, 296 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 9 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14300551
Planning Portal ref
PP-14300551
Env. assessment
No

Historical activity at this location

32 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Display of catenary festive lighting (internally illuminated) and bunting as part of comm…
25/07019/LBC
2018 Approved
Installation of external heaters and lights fixed to the shopfront.
18/08877/LBC
2018 Approved
Installation of external heaters and lights fixed to the shopfront.
18/08876/FULL
2018 Withdrawn
Installation of infra red patio heaters and external light fixtures to shopfront.
18/08870/LBC
2017 Refused
Installation of external heaters at ground floor level (retrospective application).
17/10086/FULL
2017 Refused
Installation of external lights (retrospective application).
17/10035/LBC
2017 Refused
Installation of external heaters at ground floor level (retrospective application).
17/10087/LBC
Within ~100m

Nearby activity

2025
100 Piccadilly London W1J 7NH
Installation of festive lighting, bunting and fixings to the building for 100 Piccadilly…
25/07024/LBC
2025
4 Shepherd Market London W1J 7QB
Installation of multi-purpose fixing points that will support catenary festive lighting a…
25/07020/LBC
2025
6 Shepherd Market London W1J 7QD
Installation of festive lighting, bunting and fixings to the building for 6 Shepherd Mark…
25/07021/LBC
2025
8 Shepherd Market London W1J 7QE
Installation of festive lighting, bunting and fixings to the building for 8 Shepherd Mark…
25/07022/LBC
2025
10 Shepherd Market London W1J 7QF
Installation of festive lighting, bunting and fixings to the building for 10 Shepherd Mar…
25/07023/LBC
2025
100 Piccadilly London W1J 7NH
Internal alterations to enable a reconfiguration of the proposed commercial floor space…
25/06948/LBC
2025
100 Piccadilly London W1J 7NH
Variation of condition 52 of planning permission dated 8th November 2023 (RN 22/06965/FUL…
25/06322/FULL
2025 Approved
Site At 94 Piccadilly, 95 Piccadilly, 12 White Horse Street, 42 Half Moon Street & 90 - 93 Piccadilly London
Installation of permanent light fittings, fixed furniture, pelmets and other relevant sun…
25/04522/LBC
2025 Approved
Site At 94 Piccadilly, 95 Piccadilly, 12 White Horse Street, 42 Half Moon Street & 90 - 93 Piccadilly London
Installation of exterior light fittings, security cameras, intercoms, and associated work…
25/04521/FULL
2025 Approved
6A Hertford Street London W1J 7RF
Display of two non-illuminated fascia signs measuring 4.25m x 0.30m and 2.70m x 0.30m.
25/02333/ADV
2025
55 Shepherd Market London W1J 7PU
Use of an area of public highway for the placing of 15 tables and 37 chairs in an area me…
25/00149/TCH
2024 Approved
6 Shepherd Street London W1J 7JE
Repainting of existing non-illuminated projecting sign measuring 0.45m x 0.6m and instalt…
24/06986/ADV
2024 Approved
5 Trebeck Street London W1J 7LT
Minor alterations to an existing modern partition and door at first floor level and the r…
24/06919/LBC
2024
6 Shepherd Street London W1J 7JE
Repainting of existing non-illuminated projecting sign to display the new company letteri…
24/06985/LBC
2024 Approved
Glendore House 30 Clarges Street London W1J 7EG
Alterations to the front entrance on Clarges Street, including replacement of existing gl…
24/04092/FULL
2024 Approved
Development Site At Carrington Street Car Park, 51-53 Brick Street, 100 Piccadilly And 1-6 Yarmouth Place London
Variation of conditions 1, 13, 21, 22, 33, 34, 44, 45 and 47 of planning permission dated…
24/01101/FULL
2024
55 Shepherd Market London W1J 7PU
Removal of existing awning on third floor terrace and installation of replacement awning…
24/04231/LBC
2024
55 Shepherd Market London W1J 7PU
Removal of existing awning on third floor terrace and installation of replacement awning…
24/04230/FULL
2024
25 Shepherd Market London W1J 7PP
Removal of window to the rear at first floor level and replace with a door (Linked 24/029…
24/03759/FULL
2023 Approved
Site At 94 Piccadilly, 95 Piccadilly, 12 White Horse Street, 42 Half Moon Street & 90 - 93 Piccadilly London
Use of basement level 1 to 3, lower ground floor, part ground, part first, part second, p…
23/03851/FULL
2020 Approved
Basement 94 Piccadilly London W1J 7BP
Installation of a vibration isolation system at lower ground floor level.
20/07496/LBC
2020 Refused
Site At 2-8 Trebeck Street, 2-5 Hertford Street, 35 Shepherd Market And 20 Shepherd Street London W1J 7JQ
Installation of replacement external doors at ground and basement levels.
20/06947/LBC
2020 Refused
Site At 2-8 Trebeck Street, 2-5 Hertford Street, 35 Shepherd Market And 20 Shepherd Street London W1J 7JQ
Installation of replacement external doors at ground and basement levels.
20/06946/FULL
2020 Approved
Site At 94 Piccadilly, 95 Piccadilly, 12 White Horse Street, 42 Half Moon Street & 90 - 93 Piccadilly London
Demolition and reconstruction of part of ground, first, and second floors, and associated…
20/06756/LBC
2020 Approved
Site At 94 Piccadilly, 95 Piccadilly, 12 White Horse Street, 42 Half Moon Street & 90 - 93 Piccadilly London
Internal alterations at lower ground floor level, dismantling and reinstatement of stonew…
20/06151/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.