Restaurant Berkeley Hotel 40 Wilton Place London SW1X 7RL Data via plota.co.uk

25/00476/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of non illuminated sign measuring 0.25m x 0.45m on retractable awning measuring 3.5m x 2.5m on the ground floor west elevation of the south west corner of the Berkeley Hotel. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
24 Jan 2025
✓
Validated
5 Feb 2025
✓
Approved
14 Feb 2025

Approved on 14 Feb 2025 · Delegated Decision · Last checked 10 Nov 2026

Documents 8

Decision & officer reports 2

PDF NOT REQ'D-ADVERT CONSENT [PE] Decision Notice · 17 Feb 2025 View ↗ PDF DELEGATED REPORT Report · 17 Feb 2025 View ↗

Plans & drawings 3

PDF SITE LOCATION PLAN Location Plan · 24 Jan 2025 View ↗ PDF EXISTING Drawing · 24 Jan 2025 View ↗ PDF PROPOSED Drawing · 24 Jan 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 24 Jan 2025 View ↗

Other documents 2

PDF RECEIPT OF APPLICATION ACKREC · 4 Feb 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 4 Feb 2025 View ↗

All documents on the council site ↗

Site constraints 10

Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
14 listed buildings within 150 m
Nearest: 1-8, Wilton Place Sw1, Grade II, 35 m away · 1 Grade II*, 13 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 14 with distances
Historic England ↗
Conservation area 22 m away: Belgravia
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Registered park or garden 107 m away: Hyde Park; National infrastructure project 1271 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 10 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

14 Oct 2026Approved

Berkeley Hotel 40 Wilton Place London SW1X 7RL

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6 Nov 2026Pending

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6 Wilton Street London SW1X 7AF

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1X 7RL
Received
24 Jan 2025
Validated
5 Feb 2025
Ward
Knightsbridge & Belgravia
Case officer
Show
Target decision
2 Apr 2025
Decision
Not required
Decision date
14 Feb 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Blair Associates Architecture Ltd

How this decision compares

Decided in 9 days from validation, 33 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 10 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-13721842
Planning Portal ref
PP-13721842
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024
Display of one non illuminated fascia sign measuring 0.25m x 0.45m to existing awning on…
24/08350/ADV
Within ~100m

Nearby activity

2025
6 Wilton Place London SW1X 8RH
Replacement of non-original windows and refurbishment of original windows to front and re…
25/07972/LBC
2025
6 Wilton Place London SW1X 8RH
Replacement of non-original windows and refurbishment of original windows to front and re…
25/07971/FULL
2025
9 Wilton Place London SW1X 8RL
Magnolia - Prune back to previous reduction points, leaving shortened furnishing growth…
25/07871/TPO
2025 Approved
Berkeley Hotel 40 Wilton Place London SW1X 7RL
Display of Christmas festivity lights measuring 2.0m x 28.5m x 2.0m from the underside of…
25/07291/ADV
2025
27 Grosvenor Crescent Mews London SW1X 7EX
1 x ash: fell; 1 x mimosa: fell
25/07089/TDD
2025 Approved
St Pauls Church Wilton Place London SW1X 8SH
T4 1 x London plane: crown reduce to previous, most recent reduction points. T6 1 x beech…
25/04617/TCA
2025 Approved
St Pauls Church Wilton Place London SW1X 8SH
T1 & T2 1 x London plane: crown reduce to previous, most recent reduction points. T5, T7…
25/04757/TPO
2025
57 Knightsbridge London SW1X 7RA
Display of A Board measuring 1.15m x 0.637m
25/05564/ADV
2025
Berkeley Hotel 40 Wilton Place London SW1X 7RL
Installation of a Giant Triple Mushroom by Artist Carsten Holler for a temporary period o…
25/04693/FULL
2025 Approved
Berkeley Hotel 40 Wilton Place London SW1X 7RL
Installation of three flagpoles mounted on the 1st floor west facade.
25/02735/FULL
2025
14 Wilton Place London SW1X 8RL
1 x magnolia (front): fell
25/03309/TCA
2025
6 Wilton Place London SW1X 8RH
Refurbishment and redecoration including new double glazed windows throughout; replacemen…
25/03120/FULL
2025
6 Wilton Place London SW1X 8RH
Internal alterations, refurbishment and redecoration including new internal doors, lighti…
25/03121/LBC
2025
93 Kinnerton Street London SW1X 8ED
Retention of two wall mounted lights including one safety traffic light at the entrance o…
25/02341/LBC
2025
93 Kinnerton Street London SW1X 8ED
Retention of two wall mounted lights including one safety traffic light at the entrance o…
25/02340/FULL
2025
6 Wilton Place London SW1X 8RH
1 x Hawthorn (front garden): fell
25/00727/TDD
2024
31 Wilton Place London SW1X 8SH
Internal and external alterations to include the addition of an orangery. (Linked with 24…
24/09083/LBC
2024
31 Wilton Place London SW1X 8SH
Internal and external alterations to include the addition of an orangery. (Linked with 24…
24/09082/FULL
2024
10 Wilton Place London SW1X 8RL
Provision of wall lights to either side of the front door, relocation and replacement of…
24/08189/LBC
2024
Berkeley Hotel 40 Wilton Place London SW1X 7RL
T1, T2, T3, T4 and T5 - Pride of India Trees - To selectively reduce overextended limbs b…
24/07183/TCA
2021
Basement To First Floor 31 Wilton Place London SW1X 8SH
Erection of extension at rear lower ground floor level and creation of rear lightwell, wi…
21/06351/FULL
2021
Basement To First Floor 31 Wilton Place London SW1X 8SH
Erection of extension at rear lower ground floor level and creation of rear lightwell, wi…
21/06352/LBC
2021 Approved
Berkeley Hotel 40 Wilton Place London SW1X 7RL
Display of externally illuminated christmas festivity lights to the underside of the cano…
21/05463/ADV
2021 Approved
St Pauls Church Wilton Place London SW1X 8SH
T1 - Pittosporum - fell to ground levelG1 - Tree of heaven group - fell to ground level
21/04592/TCA
2021 Approved
14 Wilton Place London SW1X 8RL
T1 1 x Magnolia: reduce height by 1-1.5m. Reduce any overlong lateral growth back into th…
21/03990/TCA
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings