Ground Floor, 19 Pembridge Road, London, W11 3HG Data via plota.co.uk

CA/25/05527 - Advertisement consent Refused

Proposal

Display an A-Board measuring approximately 70cm wide by 100cm tall on the pavement next to the main front shop window. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Sept 2025
✗
Refused
13 Nov 2025
Appeal
Not lodged

Refused on 13 Nov 2025 · Last checked 23 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 9

Pembridge conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Tree preservation order
Consent is needed before work on protected trees.
Not every council has published its orders as open data, so no order shown is not proof there is none.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Notting Hill Gate
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
38 listed buildings within 150 m of the postcode pin
Nearest: Cabmen's Shelter to Centre Ground Outside Numbers 8 and 10, Grade II, about 30 m from the postcode pin · 38 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 38 with distances
Historic England ↗
Also on the record
Registered park or garden about 218 m away: Ladbroke Estate; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

22 Jun 2026Withdrawn

Ground Floor, 45 Pembridge Road, London, W11 3HG

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14 Jul 2026Withdrawn

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
W11 3HG
Received
11 Sept 2025
Validated
11 Sept 2025
Ward
Pembridge
Case officer
Show
Target decision
6 Nov 2025
Decision
Refused
Decision date
13 Nov 2025
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 63 days from validation, 6 days faster than Kensington and Chelsea's median of 69 for advertisement consent. Refused, as 10% of advertisement consent here are.

41%decided within 8 weeks
90%approved
225decided in the last year

Plota live figures for advertisement consent decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
9 Oct 2025

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
Ground Floor, 6 Pembridge Road, London, W11 3HL
Display of new advertisement A-board signage outside main entrance door.
CA/25/06664
2025 Approved
28-32 Pembridge Gardens, London, W2 4DX
Refurbishment, internal reconfiguration and extension of 28-32 Pembridge Gardens for cont…
PP/25/05989
2025 Approved
28-32 Pembridge Gardens, London, W2 4DX
Refurbishment, internal reconfiguration and extension of 28-32 Pembridge Gardens for cont…
LB/25/05990
2025 Approved
28-32 Pembridge Gardens, London, W2 4DX
Refurbishment, internal reconfiguration and extension of 28-32 Pembridge Gardens for cont…
LB/25/05998
2025 Approved
28-32 Pembridge Gardens, London, W2 4DX
Refurbishment, internal reconfiguration and extension of 28-32 Pembridge Gardens for cont…
PP/25/05997
2025 Approved
57 Pembridge Road, London, W11 3HG
Alterations to shopfront and siting of 2No. air condenser units to rear, together with ne…
PP/25/04861
2025 Approved
57 Pembridge Road, London, W11 3HG
Installation of 1No. externally illuminated fascia sign and 1No. projecting sign
CA/25/04862
2025 Approved
11 Ladbroke Road, London, W11 3PA
Amalgamation of two 1No bedroom residential units at ground and lower ground floor (Flat…
PP/25/04347
2025 Approved
29 Pembridge Road, London, W11 3HG
Installation of new internally illuminated external fascia and high level projecting sign…
CA/25/04866
2025 Refused
Basement And Ground Floor, 16 Pembridge Road, London, W11 3HL
Replacement of shopfront with 6no. centralised fully glazed sliding doors, and 6no. fixed…
PP/25/04033
2025 Approved
28-32 Pembridge Gardens, London, W2 4DX
Internal strip out and investigative works
LB/25/03774
2025 Approved
30 Kensington Park Road, London, W11 3BU
FELL 1 x Lawson Cypress (T3); Prune 1 x Plum and 1 x Purple Leaf Plum (rear)
ARB/25/03572
2025 Approved
19 Pembridge Gardens, London
FELL 1 x False Acacia (front) and Prune 1 x False Acacia (front), 1 x Horse Chestnut (rea…
ARB/25/03373
2025 Withdrawn
Pavement, North side of Notting Hill Gate, outside nos. 96-98 and 100 Notting Hill Gate, London, W11 3QA
Removal of InLink Unit, and deployment of replacement Street Hub 3 unit. Installation of…
CA/25/01243
2025 Withdrawn
Pavement, North side of Notting Hill Gate, outside nos. 96-98 and 100 Notting Hill Gate, London, W11 3QA
Removal of InLink Unit, and deployment of replacement Street Hub 3 unit
PP/25/01242
2025 Approved
16 Kensington Park Road, London, W11 3BU
Lowering of existing lower ground floor windowsill for new timber sash window and handrai…
PP/25/01918
2024 Approved
23 and 25 Pembridge Gardens, London, W2 4EB
Refurbishment of the buildings to include replacement roof coverings, internal flat entra…
LB/24/08023
2025 Approved
19 Pembridge Gardens, London
Prune 1 x False Acacia and 1 x Tree of Heaven (front garden)
ARB/25/00997
2024 Approved
17 Pembridge Gardens, LONDON, W2 4EA
Prune 1 x Magnolia, 1 x Cherry, 1 x London plane (rear)
ARB/25/00022
2024 Approved
Flats 2, 3, 4, 6 and 7, 18 Pembridge Gardens, London, W2 4DU
Proposed interior works to Flats 2, 3, 4, 6 and 7 involving: Removal of newer partition i…
LB/24/08017
2019 Approved
6 Pembridge Road, LONDON, W11 3HL
Display of externally illuminated fascia and non-illuminated projection sign
CA/19/05759
2019 Approved
6 Pembridge Road, LONDON, W11 3HL
Installation of shopfront and display of fascia and a projection sign
PP/19/05758
2019 Approved
19 Pembridge Gardens, LONDON, W2 4EA
Prune 1 x Tree of Heaven, 1 x False Acacia (front) and 1 x False Acacia x 1 (rear)
ARB/19/06431
2019 Approved
Basement and Ground Floor, 10 Pembridge Road, London, W11 3HL
Change of use of basement and ground floor from an amusement arcade (Sui Generis) to rest…
PP/19/02840
2019 Approved
13-15 Ladbroke Road, London, W11 3PA
Erection of lower ground floor and ground floor rear extensions with double doors at grou…
PP/19/03912
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.