Ground Floor, 6 Pembridge Road, London, W11 3HL Data via plota.co.uk

CA/25/06664 - Advertisement consent Refused
Signs & adverts

Proposal

Display of new advertisement A-board signage outside main entrance door. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
6 Nov 2025
✗
Refused
27 Mar 2026
Appeal
Not lodged

Refused on 27 Mar 2026 · Last checked 22 Oct 2026

Documents

View the documents on the council's website ↗

Site constraints 9

2 Article 4 directions
Article 4 - No 100 · Article 4 - No 106. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Kensington and Chelsea AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Notting Hill Gate
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
31 listed buildings within 150 m of the postcode pin
Nearest: 2, Pembridge Gardens W2, Grade II, about 5 m from the postcode pin · 31 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 31 with distances
Historic England ↗
Conservation area about 5 m away: Pembridge
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
Tree preservation order about 5 m away; Inside the Kensington and Chelsea built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

14 Jul 2026Withdrawn

34 Pembridge Road, London, W11 3HN

Replacement of existing single-glazed shopfront and single door with a new powde...

PP/26/03775
25 Jun 2026Approved

United House, 9 Pembridge Road, London, W11 3JY

Installation of new pedestrian and vehicle gates at Bulmer Place, and removal an...

PP/26/03364
22 Jun 2026Withdrawn

Ground Floor, 45 Pembridge Road, London, W11 3HG

Installation of shopfront signage, comprising powder-coated aluminium fascia tra...

CA/26/03404

Nearby new applications

3 Nov 2026Pending

33 Ossington Street, London, W2 4LY

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3 Nov 2026Pending

35 Ossington Street, London, W2 4LY

Prune 2 x Sycamore (rear)

ARB/26/05885
3 Nov 2026Pending

Flat 9, 15 Pembridge Square, London, W2 4EH

Internal alterations and refurbishment comprising strip-out and replacement of k...

LB/26/05815
3 Nov 2026Pending

2 Chepstow Villas, London, W11 2RB

Internal alterations to self contained residential units; construction of rear a...

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2 Nov 2026Pending

10 Hillsleigh Road, London, W8 7LE

Non-material amendment to planning permission PP/25/05160 to amend the means of ...

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2 Nov 2026Pending

50 Notting Hill Gate, London, W11 3JD

Installation and display of branded retractable awning at ground floor level, on...

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Important details

Council
Kensington and Chelsea
Application type
Advertisement consent
Postcode
W11 3HL
Received
6 Nov 2025
Validated
6 Nov 2025
Ward
Pembridge
Case officer
Show
Target decision
1 Jan 2026
Decision
Refused
Decision date
27 Mar 2026
Applicant
Show
Freehold owner
Show

How this decision compares

Decided in 141 days from validation, 74 days slower than Kensington and Chelsea's median of 67 for signs and adverts. Refused, as 8% of signs and adverts here are.

42%decided within 8 weeks
92%approved
287decided in the last year

Plota live figures for signs and adverts decided by Kensington and Chelsea in the last twelve months, from validation. Kensington and Chelsea decision record →

Consultation & key dates

Comments by
5 Dec 2025

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2017 Approved
Installation of steel rear fire escape staircase structure to create secondary means of e…
PP/17/02804
Within ~100m

Nearby activity

2025 Approved
101 Notting Hill Gate, London, W11 3JZ
Installation of retractable awnings to north and west elevations of retail premises.
PP/25/05715
2025 Refused
Ground Floor, 19 Pembridge Road, London, W11 3HG
Display an A-Board measuring approximately 70cm wide by 100cm tall on the pavement next t…
CA/25/05527
2025 Refused
Basement And Ground Floor, 16 Pembridge Road, London, W11 3HL
Replacement of shopfront with 6no. centralised fully glazed sliding doors, and 6no. fixed…
PP/25/04033
2025
Development Site At 161 - 237 Kensington Church Street And 39-41 And Newcombe House 45 Notting Hill Gate Royal Borough Of Kensington And Chelsea London
Variation of Condition 2 (Compliance with approved drawings) of planning permision PP/23/…
25/06814/OBS
2025 Approved
Radford House, 1 Pembridge Gardens, London, W2 4EE
FELL 3 x unspecified shrubs, in rear garden.
ARB/25/04387
2025 Refused
76-78 Notting Hill Gate, London, W1S 3EQ
Change of use of first floor from Use Class E (commercial, business and service) use to U…
PP/25/01799
2025 Withdrawn
Pavement, North side of Notting Hill Gate, outside nos. 96-98 and 100 Notting Hill Gate, London, W11 3QA
Removal of InLink Unit, and deployment of replacement Street Hub 3 unit. Installation of…
CA/25/01243
2025 Withdrawn
Pavement, North side of Notting Hill Gate, outside nos. 96-98 and 100 Notting Hill Gate, London, W11 3QA
Removal of InLink Unit, and deployment of replacement Street Hub 3 unit
PP/25/01242
2024 Approved
17 Pembridge Gardens, LONDON, W2 4EA
Prune 1 x Magnolia, 1 x Cherry, 1 x London plane (rear)
ARB/25/00022
2024 Approved
Flats 2, 3, 4, 6 and 7, 18 Pembridge Gardens, London, W2 4DU
Proposed interior works to Flats 2, 3, 4, 6 and 7 involving: Removal of newer partition i…
LB/24/08017
2024 Withdrawn
Flats 2, 3, 4, 6 and 7, 18 Pembridge Gardens, London, W2 4DU
Proposed interior works to Flats 2, 3, 4, 6 and 7 involving: Removal of newer partition i…
CL/24/07953
2024 Approved
78 Notting Hill Gate, LONDON, W11 3HS
Installation of kitchen extract duct and associated external alterations
PP/24/04717
2024 Approved
102 Notting Hill Gate, LONDON, W11 3QA
Shopfront alterations including replacement glazed door.
CA/24/05090
2024 Approved
102 Notting Hill Gate, LONDON, W11 3QA
Shopfront alterations including replacement glazed door.
PP/24/05089
2024 Refused
Public House, 11 Pembridge Road, LONDON, W11 3HQ
Change of use comprising conversion of first-floor theatre space to customer trade area…
PP/24/02262
2024 Refused
66-70 Notting Hill Gate, LONDON, W11 3HT
Installation of two non-illumnated projecting signs on front elevation (Retrospective app…
CA/24/03269
2024 Approved
Public House, 11 Pembridge Road, LONDON, W11 3HQ
Installation of replacement signage including 1x illuminated projecting sign, 1x illumina…
CA/24/03129
2024 Approved
Public House, 11 Pembridge Road, LONDON, W11 3HQ
Removal of existing defunct plant equipment and installation of new plant equipment to fl…
PP/24/03039
2024
Upper floors, Public House, 11 Pembridge Road, London, W11 3HQ
Asset of Community Value application for First Floor, The Prince Albert, 11 Pembridge Roa…
ACV/24/03417
2024 Approved
14 Pembridge Road, London
Alterations to shopfront (Retrospective Application)
PP/24/00260
2018 Approved
58-60 Notting Hill Gate, LONDON, W11 3HT
Installation of 1 x internally illuminated black steel projecting sign 0.40cm x 0.38cm x…
CA/18/02604
2018 Approved
58-60 Notting Hill Gate, LONDON, W11 3HT
Alterations to front elevation of shop including removal and replacement of door, glazing…
PP/18/02603
2018 Approved
108-110 Notting Hill Gate, LONDON, W11 3QA
Installation of 9 condensers on rear elevation.
PP/18/02093
2018 Approved
24 Pembridge Road, London, W11 3HL
Verification Order required to confirm the numbering of the rear roof extension at First…
SNN/18/02532
2018 Approved
108-110 Notting Hill Gate, LONDON, W11 3QA
Refurbishment of shopfront, including removal of timber fins, addition of aluminium cladd…
PP/18/01702
Kensington and Chelsea
Planning Authority Score
5.1/10
Average
#144 of 296 councils
Relevant to this application:
Other decisions

Kensington and Chelsea ranks #174 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (94%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Kensington and Chelsea decision statistics
Based on MHCLG data, the nine months to December 2025
93%
Overall approval rate
Above avg (87%) #58 of 296
94%
Householder approved
Above avg (90%) #110 of 296
61%
Decided in 8 weeks
Below avg (63%) #174 of 296
40%
Extended time limit
Below avg (41%) #152 of 296
94%
Minor dwellings approved
455 decided (1-9 homes)
87%
Change of use approved
53 decided
1,839
Total decisions
135 refused in the nine months to December 2025
Source: MHCLG planning statistics · See full council rankings

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.