31 North Row London W1K 6DA Data via plota.co.uk
Proposal
Display of internally illuminated projecting sign measuring 0.6m X 0.5m, internally illuminated fascia sign 1.474m X 0.202m Data via plota.co.uk
Application progress
This application is under consideration - no decision has been issued yet. Plota predicts a decision between 21 Oct 2026 and 6 Nov 2026, from Westminster's recent signs and adverts.
Documents 10
Plans & drawings 6
Application forms 2
Site constraints 9
Show all 11 with distances
- 42 m10, Green Street W1Grade II
- 43 m24-29, North Audley Street W1Grade II
- 57 mHampden HouseGrade II*
- 74 mK6 telephone kiosk at the junction of North Audley Street and Green StreetGrade II
- 76 m14, North Audley StreetGrade II
- 85 mChurch of St Mark'sGrade I
- 94 m11 and 12, North Audley Street W1Grade II*
- 95 mNumber 23 With Screen Wall (All Part of Number 61 Green Street)Grade II
- 130 mClarendon Buildings and Attached RailingsGrade II
- 140 m8, Balderton StreetGrade II
- 142 m22 AND 23, GROSVENOR SQUARE W1 (See details for further address information)Grade II
Checked on 30 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Sales history 1
Last sold for £2,062,500 in January 2024. Other property, leasehold.
Sale prices from HM Land Registry's price paid record, matched to this application by its address.
Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1K 6DA
- Received
- 22 Sept 2026
- Validated
- 22 Sept 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 17 Nov 2026
- Applicant
- Show
- Agent
- Projects Group
- Leaseholder
- Show
Decision outlook
Day 13 of the 56-day target. Westminster usually decides signs and adverts by day 38.
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 30 Sept 2026
Consultation & key dates
- Alt. reference
- PP-15242226
- Env. assessment
- No
Historical activity at this location
26 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.
Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
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31 North Row London W1K 6DA
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Leaseholders, on paid plans
The companies holding a lease of this property or of part of its building, from HM Land Registry's register of company-owned property, with its status, business and the companies that control it from Companies House, is shown to Plota subscribers. Plans start at £49 a month.
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