James Ward Associates, 3 Church Road, Wimbledon, Merton, SW19 5DW Data via plota.co.uk

25/P1217 - Advertisement Consent Approved

Proposal

Advert consent for a new fixed sit up counter for 4 persons and decoration to existing shopfront at ground floor level. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
22 Apr 2025
✓
Approved
15 Oct 2025

Approved on 15 Oct 2025 · Delegated · Last checked 1 Oct 2026

Documents 10

Decision & officer reports 2

PDF Commenter’s name hidden Show Supporting Document Planning Public View ↗
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Statements & assessments 2

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Plans & drawings 1

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Application forms 1

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Other documents 4

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All documents on the council site ↗

Site constraints 9

Wimbledon Village conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Merton AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
14 listed buildings within 150 m
Nearest: 70 70a 70b, High Street Sw19, Grade II, 32 m away · 1 Grade II*, 13 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 14 with distances
Historic England ↗
Special area of conservation 280 m away: Wimbledon Common
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Also on the record
SSSI 280 m away: Wimbledon Common SSSI; Inside the Merton built-up area; Public transport access: PTAL 2 (poor), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area45 m² (484 sq ft)
Energy ratingB (asset rating 36)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in April 2023, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Merton
Application type
Advertisement Consent
Postcode
SW19 5DW
Received
22 Apr 2025
Validated
22 Apr 2025
Ward
Village
Parish
Historic
Case officer
Show
Target decision
16 Oct 2025
Decision
Grant Advertisement Consent
Decision date
15 Oct 2025
Decision level
Delegated
Applicant
Show
Agent
Pattern Haus

How this decision compares

Decided in 176 days from validation, 110 days slower than Merton's median of 66 for signs and adverts. Approved, as 89% of signs and adverts here are.

38%decided within 8 weeks
89%approved
49decided in the last year

Plota live figures for signs and adverts decided by Merton in the last twelve months, from validation. Merton decision record →

Consultation & key dates

Committee
15 Oct 2025
Statutory expiry
16 Oct 2025
Merton
Planning Authority Score
4.5/10
Below average
#173 of 296 councils
Relevant to this application:
Other decisions

Merton ranks #196 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
Merton decision statistics
Based on MHCLG data, the year to March 2026
89%
Overall approval rate
Above avg (87%) #135 of 296
92%
Householder approved
Above avg (90%) #158 of 296
57%
Decided in 8 weeks
Below avg (63%) #196 of 296
39%
Extended time limit
Below avg (41%) #139 of 296
54%
Minor dwellings approved
82 decided (1-9 homes)
100%
Major dwellings approved
11 decided (10+ homes)
83%
Change of use approved
24 decided
1,079
Total decisions
115 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.