Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ Data via plota.co.uk
Proposal
Freestanding, non-illuminated totem sign Data via plota.co.uk
Application progress
Under consideration
No decision has been issued yet. Plota predicts a decision around 18 Nov 2026, from East Hertfordshire's recent advertisement consent.
Documents 4
Statements & assessments 1
Plans & drawings 2
Application forms 1
Site constraints 5
Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Building
From the energy performance certificate lodged in June 2024, the latest held for this property. The building may have changed since. View the certificate
Every application in East Hertfordshire - and every UK council - as a live feed, an API, or a bulk CSV export.
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Important details
- Council
- East Hertfordshire
- Application type
- Advertisement Consent
- Postcode
- SG13 7RQ
- Received
- 7 Sept 2026
- Validated
- 23 Sept 2026
- Ward
- Hertford Kingsmead
- Parish
- Hertford Town Council
- Case officer
- Show
- Target decision
- 18 Nov 2026
- Applicant
- Show
- Freehold owner
- Show
Decision outlook
Day 16 of the 56-day target. East Hertfordshire usually decides advertisement consent by day 56.
Plota live figures for advertisement consent decided by East Hertfordshire in the last twelve months, from validation. East Hertfordshire decision record →
Public comments
No public comments yet.
Last counted 2 Oct 2026
Consultation & key dates
- Alt. reference
- PP-15202290
- Planning Portal ref
- PP-15202290
- Statutory expiry
- 18 Nov 2026
- Env. assessment
- No
Historical activity at this location
24 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
East Hertfordshire is faster than most councils at deciding householder applications, ranking #93 out of 296. East Hertfordshire is also one of the strictest councils - it refuses more householder applications than almost any other, with only 84% approved vs 90% nationally.
Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use
Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.
Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
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Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ
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Freehold owner and leaseholders, on paid plans
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