Police Station, Jones Lane, Hythe SO45 6DQ Data via plota.co.uk

25/11155 - Advertisement Consent Approved

Proposal

Display non-illuminated hoarding signs with advertisements around the site (Application for Advertisement Consent) (Retrospective) Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
23 Dec 2025
✓
Validated
9 Jan 2026
✓
Consultation
12 Jan 2026
✓
Committee
13 May 2026
✓
Approved
13 May 2026

Approved on 13 May 2026 · Development Control Committee · Last checked 25 Jul 2026

Planning committee

Decided by New Forest (District) Planning Committee on 13 May 2026.

Approved

As officers recommended.

  • Officers advised approval because the temporary, non-illuminated hoardings would not harm amenity or public safety.
  • The parish council, a councillor and two objectors raised concerns about appearance, safety, conservation and the retrospective application.
  • The committee granted consent subject to conditions, with the chair using her casting vote in favour.
Read how the committee decided The proposal, site history, officers’ assessment, objections, committee decision and conditions.

Source: Plota analysis of New Forest (District)'s committee minutes of 13 May 2026.

Site constraints 10

Nutrient neutrality catchment: Solent: Includes Chichester and Langstone Harbours SPA/Ramsar, Solent and Southampton Water SPA/Ramsar, Solent Maritime SAC, Portsmouth Harbour SPA/Ramsar
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Article 4 direction
Hovercraft in the Solent. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Special protection area 83 m away: Solent & Southampton Water
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
SSSI 82 m away: Hythe to Calshot Marshes SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Conservation area 25 m away: Hythe; 6 listed buildings within 150 m; National park 351 m away: New Forest; Tree preservation order 14 m away: G1; Inside the Hythe and Dibden Purlieu built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £1,350,000 in September 2025. Other property, freehold.

30 September 2025£1,350,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement Consent
Postcode
SO45 6DQ
Received
23 Dec 2025
Validated
9 Jan 2026
Ward
Hythe Central
Parish
Hythe and Dibden
Case officer
Show
Decision
Granted Subject to Conditions
Decision date
13 May 2026
Decision level
Development Control Committee
Agent
Planning Issues Ltd
Freehold owner
Show

How this decision compares

Decided in 124 days from validation, 63 days slower than New Forest (District)'s median of 61 for signs and adverts. Approved, as 81% of signs and adverts here are.

50%decided within 8 weeks
81%approved
7%go to committee

Plota live figures for signs and adverts decided by New Forest (District) in the last twelve months, from validation. New Forest (District) decision record →

Consultation & key dates

Alt. reference
PP-14579877
Consultation
12 Jan 2026
Comments by
6 Feb 2026
Committee
13 May 2026
Env. assessment
No
New Forest (District)
Planning Authority Score
7.8/10
Good
#29 of 296 councils
Relevant to this application:
Other decisions

New Forest (District) is faster than most councils at deciding householder applications, ranking #37 out of 296. Householder applications are slightly more likely to be approved here (96%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
New Forest (District) decision statistics
Based on MHCLG data, the year to March 2026
90%
Overall approval rate
Above avg (87%) #112 of 296
96%
Householder approved
Above avg (90%) #54 of 296
80%
Decided in 8 weeks
Above avg (63%) #37 of 296
35%
Extended time limit
Below avg (41%) #103 of 296
69%
Minor dwellings approved
87 decided (1-9 homes)
91%
Major dwellings approved
11 decided (10+ homes)
78%
Change of use approved
40 decided
885
Total decisions
85 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.