Unit 1033, Westfield London Shopping Centre Ariel Way, London, W12 7GA Data via plota.co.uk

P/2026/01916/ADV - Advertisement Approved

Proposal

Display of 3no externally illuminated fascia signs, 1no externally illuminated fascia board sign and 1no free standing totem comprising of double sided internally illuminated digital menu signs and double sided externally illuminated facia signs to the front (south eastern) elevation to replace the existing fascia signs; display of 1no externally illuminated fascia sign to the side (south western) elevation. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
27 Jul 2026
✓
Validated
7 Aug 2026
✓
Approved
2 Oct 2026

Approved on 2 Oct 2026 · Last checked 3 Oct 2026

Documents 17

All documents on the council site ↗

Site constraints 7

Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Shepherds Bush Town Centre
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
National infrastructure project 1374 m away: Thames Tideway Tunnel; 1 listed building within 150 m; Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement
Postcode
W12 7GA
Received
27 Jul 2026
Validated
7 Aug 2026
Ward
Shepherd's Bush Green
Case officer
Show
Decision
APPLICATION APPROVED
Decision date
2 Oct 2026
Applicant
Show

How this decision compares

Decided in 56 days from validation, 5 days faster than Hammersmith and Fulham's median of 61 for signs and adverts. Approved, as 98% of signs and adverts here are.

43%decided within 8 weeks
98%approved
42decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Consultation & key dates

Consultation
18 Aug 2026
Comments by
15 Sept 2026
Statutory expiry
2 Oct 2026
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026