Basement And Ground Floor 54 James Street Marylebone London W1U 1HE Data via plota.co.uk

26/06983/ADV - Advert Application (ADV) Pending
Signs & advertsCommercial premises

Proposal

Display of an internally illuminated fascia sign measuring 0.944 x 0.36m; internally illuminated hanging sign measuring 0.36m x 0.61m; and internally illuminated menu box measuring 0.52m x 0.39m (Retrospective). (Linked with 26/06984/FULL) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
13 Oct 2026
Decision
Expected by 8 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 13 Nov 2026 and 2 Dec 2026, from Westminster's recent signs and adverts.

Documents 11

Plans & drawings 8

PDF 481.722 PROPOSED EXTERNAL ELEVATION Drawing · 13 Oct 2026 View ↗ PDF 481.702 EXISTING SIGNAGE DETAIL 01 Drawing · 13 Oct 2026 View ↗ PDF 481.703 EXISTING SIGNAGE DETAIL 02 Drawing · 13 Oct 2026 View ↗ PDF 481.422 PROPOSED SIGNAGE DETAIL 03 Drawing · 13 Oct 2026 View ↗ PDF 481.701 EXISTING EXTERNAL ELEVATION Drawing · 13 Oct 2026 View ↗ PDF 481.421 PROPOSED SIGNAGE DETAIL 02 Drawing · 13 Oct 2026 View ↗ PDF 481.420 PROPOSED SIGNAGE DETAIL 01 Drawing · 13 Oct 2026 View ↗ PDF 481.001 LOCATION PLAN Location Plan · 13 Oct 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 13 Oct 2026 View ↗

Other documents 2

PDF RECEIPT OF APPLICATION Other · 15 Oct 2026 View ↗ PDF COVER LETTER Background Papers · 13 Oct 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 11

Listed building: at the site
List entry 1263947 · 3 m away · 29 more listed buildings within 150 m (1 Grade I, 1 Grade II*, 27 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 29 with distances
Historic England ↗
Stratford Place conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.9
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 141 m away: Portman Square and Manchester Square; National infrastructure project 1762 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 15 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area124 m² (1,335 sq ft)
Energy ratingB (asset rating 40)
UseA1/A2 Retail and Financial/Professional services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in May 2021, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

5 Oct 2026Pending

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Alterations to the existing shopfronts along the front and side elevations.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1U 1HE
Received
13 Oct 2026
Validated
13 Oct 2026
Ward
West End
Case officer
Show
Target decision
8 Dec 2026
Applicant
Show
Agent
Savills

Decision outlook

Day 6 of the 56-day target. Westminster usually decides signs and adverts by day 41.

Day 650 days to the 56-day target
68%decided within 8 weeks
83%approved
1,081decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 15 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15190839
Planning Portal ref
PP-15190839
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2019 Approved
Use of an area of the public highway measuring 5.3m x 4.5m for the placing of 6 tables, 8…
19/03424/TCH
Within ~100m

Nearby activity

2025
Barrett Street Public Convenience Outside 21 Barrett Street London W1U 1AX
Use of the Barrett Street Public Conveniences as a cafe or retail unit (both Class E).
25/08119/FULL
2025 Approved
5 - 6 Picton Place London W1U 1BL
Replacement shopfront, installation of access gantry at roof level, new timber framed gla…
25/06202/FULL
2025
12 Stratford Place London W1C 1BB
Amendments to the rear extension including amendments to the roof profile, amendments to…
25/07744/LBC
2025 Approved
87 - 89 Wigmore Street London W1U 1DL
Display of an internally illuminated projecting sign measuring 0.6m x 0.86m.
25/05519/ADV
2025 Refused
75 Wigmore Street London W1U 1QB
Reconfiguration and extension of the existing plant enclosure, and the installation of re…
25/05212/FULL
2025
12 Stratford Place London W1C 1BB
Enlarge existing opening between 2 rooms on upper ground floor.
25/06808/LBC
2025 Withdrawn
12 Stratford Place London W1C 1BB
Amendments to the rear extension including amendments to the roof profile, amendments to…
25/03956/LBC
2025
88 Wigmore Street London W1U 3RB
Display of a non illuminated advertisement sign (10m x 5.89m) at 88 Wigmore Street & 1 Ma…
25/05873/ADV
2025
Barrett Street Public Convenience Outside 21 Barrett Street London W1U 1AX
Removal of the Barrett Street fountain and replacement with paving stones to match surrou…
25/05786/FULL
2025 Approved
19 Duke Street London W1U 1DJ
Alterations to the shopfront to include removal of a door and replacement with fixed glaz…
25/02924/FULL
2025 Refused
50 James Street Marylebone London W1U 1HB
Display of externally illuminated projecting sign measuring 0.305m X 0.925m, internally i…
25/04230/ADV
2025 Approved
Marylebone Lane London
Display of a non-illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for…
25/04578/ADV
2025 Approved
50 James Street Marylebone London W1U 1HB
Display of non illuminated hoarding sign measuring 4.8m X 2.4m for a temporary period fro…
25/04562/ADV
2025 Approved
19 Duke Street London W1U 1DJ
Display of internally illuminated fascia sign measuring 0.4m x 6.9m and display of intern…
25/02925/ADV
2025 Refused
94 - 96 Wigmore Street London W1U 3RF
Installation of a new shopfront with awning and installation of black painted metal grill…
25/02974/FULL
2025
5 - 7 Mandeville Place London W1U 3AT
Partial demolition and replacement of rear façade and closet wing, provision of new fenes…
25/04826/FULL
2025
50 James Street Marylebone London W1U 1HB
Installation of a partially openable shopfront.
25/04229/FULL
2025
5 - 6 Picton Place London W1U 1BL
Replacement shopfront including installation of access gantry; New timber framed glazed e…
25/03518/FULL
2025 Approved
94 - 96 Wigmore Street London W1U 3RF
Display of internally illuminated fascia sign measuring 3.89m X 0.305m and internally ill…
25/02975/ADV
2025
110 Wigmore Street London W1U 3RW
Use of the highway forecourt measuring 14m x 1.2m for the placing of 12 tables, 24 chairs…
25/01082/TCH
2020 Approved
42 James Street Marylebone London W1U 1EX
Display of one externally illuminated projecting sign measuring 0.2m x 0.6m and one non-i…
20/00731/ADV
2019 Approved
29A James Street Marylebone London W1U 1DZ
Use of two areas of the public highway for the placing of tables and chairs; i) 3 tables…
19/09489/TCH
2019 Approved
39 James Street Marylebone London W1U 1EB
Use of the ground and basement floors as a restaurant (Class A3) with use of an existing…
19/09843/FULL
2020 Approved
94-96 Wigmore Street London W1U 3RF
Alterations to Dukes Mews facade including replacement and refurbishment of existing wind…
20/00315/FULL
2020 Approved
16-17 Picton Place London W1U 1BP
Variation of 5 of planning permission dated 11 January 2019 (RN: 18/09206/TCH) for: Use o…
20/00303/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.