542 - 546 Oxford Street London W1C 1LU Data via plota.co.uk

26/02202/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of four internally illuminated fascia signs, three measuring 3.755m x 0.52m and one measuring 3.034m x 0.42m; two internally illuminated projecting signs measuring 0.375m x 0.75m; and one vinyl on glazing measuring 2.7m x 2.9m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
1 Apr 2026
✓
Validated
15 Apr 2026
✓
Approved
13 May 2026

Approved on 13 May 2026 · Delegated Decision · Last checked 25 Sept 2026

Documents 16

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 May 2026 View ↗ PDF DELEGATED REPORT Report · 13 May 2026 View ↗

Plans & drawings 9

IMG FASCIA SIGN DETAILS Drawing · 15 Apr 2026 View ↗ IMG FASCIA SIGN DETAILS 2 Drawing · 15 Apr 2026 View ↗ PDF PROJECTING SIGN DETAILS Drawing · 15 Apr 2026 View ↗ PDF PROPOSED DRAWINGS Drawing · 15 Apr 2026 View ↗ PDF LOCATION PLAN Location Plan · 1 Apr 2026 View ↗ PDF ELEVATION (FRONT) - PROPOSED_INCLUDED_IN_BLOCK PLAN OF THE SITE Background Papers · 1 Apr 2026 View ↗ PDF ELEVATION (SIDE) - PROPOSED_INCLUDED_IN_BLOCK PLAN OF THE SITE Background Papers · 1 Apr 2026 View ↗ PDF EXISTING DRAWINGS Drawing · 1 Apr 2026 View ↗ PDF ELEVATION (SIDE) - EXISTING_INCLUDED_IN_ELEVATION (FRONT) - EXISTING Background Papers · 1 Apr 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 1 Apr 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 11 May 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 10 Apr 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 10 Apr 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 1 Apr 2026 View ↗

All documents on the council site ↗

Site constraints 14

Portman Estate conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.9
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
21 listed buildings within 150 m
Nearest: 139-141, Park Lane W1, Grade II, 26 m away · 1 Grade I, 1 Grade II*, 19 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 21 with distances
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 146 m away: Hyde Park; National infrastructure project 78 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Heritage at risk 98 m away: Church of the Annunciation, Bryanston Street, Marble Arch; Metropolitan Open Land 49 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1H 7AF
Received
1 Apr 2026
Validated
15 Apr 2026
Ward
West End
Case officer
Show
Target decision
10 Jun 2026
Decision
Application Permitted
Decision date
13 May 2026
Decision level
Delegated Decision
Applicant
Show
Agent
ML Projects

How this decision compares

Decided in 28 days from validation, 9 days faster than Westminster's median of 37 for signs and adverts. Approved, as 84% of signs and adverts here are.

73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 25 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14793356
Planning Portal ref
PP-14793356
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Cumberland Hotel Great Cumberland Place London W1H 7DL
Display of internally illuminated hanging sign measuring 3.71m X 1.8m, 1.196m X 1.8m, 0.6…
25/07858/ADV
2025
City Of Quebec 12 Old Quebec Street London W1H 7AF
Display of externally illuminated fascia and hanging signs measuring 3.65m x 0.32m & 0.70…
25/03428/ADV
2025
537 Oxford Street London W1C 2QP
Amalgamation of 2 x ground floor retail units and a basement nightclub into a single reta…
25/02839/FULL
2025
537 Oxford Street London W1C 2QP
Use of the basement and ground floor level retail units, in connection with existing nigh…
25/02840/LBC
2025
55 - 59 Oxford Street London W1R 1RD
Upgrade to existing base station installation on rooftop, removal and replacement of 3 an…
25/02493/FULL
2025
11 Great Cumberland Place London W1H 7LU
Display for a temporary period of six months of a non-illuminated 'to let' board located…
25/01442/AD7
2024
Unit 1 6 Marble Arch London W1H 7EJ
Variation of condition 5 of planning permission dated 30 September 2022 (RN: 22/05486/TCH…
24/06667/FULL
2024
Marble Arch At Marble Arch London W1H 7DX
Display of a scaffolding shroud with full size images of the arch, and 5 externally illum…
24/05876/ADV
2024
Marble Arch London
Variation of condition 1 of planning permission dated 5th December 2022 (RN:22/05160/ADV)…
24/05004/FULL
2024
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2021 Approved
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Erection of rear extension within the central courtyard; reconfiguration of existing fire…
23/06866/FULL
2024
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Use of part of the public highway measuring 3.4m x 19.3m for the placing of 13 tables, 52…
24/01494/TCH
2023 Approved
1A Great Cumberland Place London W1H 7AL
Display of multiple non-illumunated vinyls on glazing at ground and first floor levels fo…
23/08758/ADV
2024
5 Old Quebec Street London W1H 7AF
Display of an internally illuminated fascia sign measuring 38cm x 150cm; an externally il…
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Installation of replacement and additional louvred doors on the Old Quebec Street elevati…
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Cumberland Hotel Great Cumberland Place London W1H 7DL
Variation of condition 1 of planning permission dated 08 June 2022 (RN: 22/02634/FULL) fo…
23/06301/FULL
2023 Approved
1 - 4 Marble Arch London W1H 7EJ
Use of lower ground, part ground and first floor as modern art museum use (Class F1) [Sit…
23/05052/FULL
2023 Approved
Cumberland Hotel Great Cumberland Place London W1H 7DL
Display of an internally illuminated wall sign measuring 150cm x 270cm and an internally…
23/02912/ADV
2023 Approved
Marble Arch At Marble Arch London W1H 7DX
Display of non-illuminated hoarding panels measuring 19.97m x 1.94m, 12.66m x 1.86m, 20.0…
23/05851/ADV
2016 Approved
City Of Quebec 12 Old Quebec Street London W1H 7AF
Use of the public highway for the placing of 158 outdoor seats, 40 tables, 26 canvas barr…
16/03443/TCH
2016 Approved
140 Park Lane London W1K 7AA
Display of two non-illuminated advertising flags measuring 1.5m x 1m, with 4m clearance a…
16/02365/ADV
2016 Approved
Marble Arch At Marble Arch London W1H 7DX
Erection of a 'Dream Jar' Sculpture measuring 800mm wide x 1000mm deep by 1279mm to 1840m…
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2016 Approved
Development Site At 5-9 Marble Arch, 2-20 (evens) Edgware Road & 53-59 (odd) Bryanston Street London
Display of advertising on a non-illuminated hoarding at ground floor level measuring 2.44…
16/03750/ADV
2016 Approved
Development Site At 5-9 Marble Arch, 2-20 (evens) Edgware Road & 53-59 (odd) Bryanston Street London
Variation of Condition 1 of planning permission dated 25 June 2015 (RN: 14/11220) for dem…
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Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings