Cumberland Hotel Great Cumberland Place London W1H 7DL Data via plota.co.uk

25/07858/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated (letters only) hanging signs measuring 3.71m X 1.8m, 1.196m X 1.8m, 0.6m X 0.6m and internally (halo) illuminated fascia sign measuring 3.454m X 0.3m to the Bryanston Street and Great Cumberland Place elevations of the Cumberland Hotel at ground floor level. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Oct 2025
✓
Approved
20 Feb 2026

Approved on 20 Feb 2026 · Delegated Decision · Last checked 17 Oct 2026

Documents 22

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 20 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 20 Feb 2026 View ↗

Plans & drawings 14

PDF LOCATION PLAN Drawing · 30 Oct 2025 View ↗ PDF PROPOSED GREAT CUMBERLAND PLACE ELEVATION Drawing · 30 Oct 2025 View ↗ PDF PROPOSED OXFORD STREET ELEVATION Drawing · 30 Oct 2025 View ↗ PDF PROPOSED OLD QUEBEC STREET ELEVATION Drawing · 30 Oct 2025 View ↗ PDF EXISTING AND PROPOSED SIGNAGE DETAIL 1 OF 2 Drawing · 30 Oct 2025 View ↗ PDF EXISTING AND PROPOSED EXTERNAL VISUALS Drawing · 30 Oct 2025 View ↗ PDF SITE LOCATION PLAN 1.1250 Drawing · 30 Oct 2025 View ↗ PDF SITE BLOCK PLAN 1.500 Drawing · 30 Oct 2025 View ↗ PDF EXISTING BRYANSTON STREET ELEVATION Drawing · 30 Oct 2025 View ↗ PDF EXISTING GREAT CUMBERLAND PLACE ELEVATION Drawing · 30 Oct 2025 View ↗ PDF EXISTING OXFORD STREET ELEVATION Drawing · 30 Oct 2025 View ↗ PDF EXISTING OLD QUEBEC STREET ELEVATION Drawing · 30 Oct 2025 View ↗ PDF PROPOSED BRYANSTON STREET ELEVATION Drawing · 30 Oct 2025 View ↗ PDF EXISTING AND PROPOSED SIGNAGE DETAIL 2 OF 2 Drawing · 30 Oct 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 30 Oct 2025 View ↗

Other documents 5

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 19 Feb 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 4 Nov 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 4 Nov 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 30 Oct 2025 View ↗ PDF HELLS KITCHEN - EXTERNAL SIGNAGE SPECIFICATION - V3 Background Papers · 30 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 14

Portman Estate conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.9
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
15 listed buildings within 150 m
Nearest: Church of the Annuciation, Grade II*, 40 m away · 1 Grade I, 1 Grade II*, 13 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 15 with distances
Historic England ↗
Also on the record
Registered park or garden 169 m away: Hyde Park; Heritage at risk 48 m away: Church of the Annunciation, Bryanston Street, Marble Arch; National infrastructure project 43 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Metropolitan Open Land 61 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area42,035 m² (452,461 sq ft)
Energy ratingC (asset rating 66)
UseHotels
HeatingAir Conditioning

From the energy performance certificate lodged in August 2022, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1H 7DL
Received
30 Oct 2025
Validated
30 Oct 2025
Ward
West End
Case officer
Show
Target decision
25 Dec 2025
Decision
Application Permitted
Decision date
20 Feb 2026
Decision level
Delegated Decision
Applicant
Show
Agent
ADL Planning Pty Ltd

How this decision compares

Decided in 113 days from validation, 71 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 17 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14417532
Planning Portal ref
PP-14417532
Env. assessment
No

Historical activity at this location

47 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Variation of condition 1 of planning permission dated 08 June 2022 (RN: 22/02634/FULL) fo…
23/06301/FULL
2023 Approved
Display of an internally illuminated wall sign measuring 150cm x 270cm and an internally…
23/02912/ADV
2023 Approved
Display of four internally illuminated (letters and logo) signs measuring 2.59 x 1.71m be…
23/04526/ADV
2022 Approved
Installation of plant with associated acoustic screening at main roof level.
22/02634/FULL
2019 Approved
Display of one externally illuminated projecting sign measuring 0.59m x 0.75m
19/08330/ADV
2019 Approved
Display of one externally illuminated projecting sign measuring 0.45m x 0.64m and one int…
19/06618/ADV
2019 Approved
Installation of CCTV cameras to the external facades on both Great Cumberland Place and B…
19/00752/FULL
2019 Approved
Amendments to planning permission dated 21 November 2017 (RN: 17/09103) for: External alt…
19/00663/NMA
2018 Approved
Display of 1no. halo illuminated fascia sign measuring 1.35m x 1.70m on Bryanston Street…
18/10141/ADV
2018 Approved
Display of halo illuminated sign measuring 1.3m x 12.42m at roof level.
18/08187/ADV
2018 Approved
Installation of a new metal escape stair and gantry at main roof level.
18/06598/FULL
2018 Approved
Details of window sample pursuant of condition 3 of the planning permission dated 29 May…
18/05171/ADFULL
2018 Approved
Replacement of windows to all 4 external elevations on 1st, 2nd, 3rd, 4th, 5th, 6th, 7th…
18/02998/FULL
2017 Approved
External alterations including replacement of a canopy at the Great Cumberland Place entr…
17/09103/FULL
2017 Approved
Display of 1no. halo illuminated fascia sign measuring 1.03m x 1.70m on Bryanston Street…
17/09106/ADV
2017 Approved
Details of a Servicing Management Plan pursuant to condition 12 of planning permission da…
17/03013/ADFULL
2017 Approved
Installation of facade lighting to Old Quebec Street elevation.
17/01352/FULL
2017 Approved
Approval of details pursuant to condition 20 of planning permission dated 6 December 2016…
17/01280/ADFULL
2016 Approved
Installation of 5no. air conditioning units at basement level. Associated replacement gri…
16/11564/FULL
2016 Approved
Variation of Conditions 1, 5 and 20 of planning permission dated 18 September 2012 (RN: 1…
16/08656/FULL
2016 Approved
Demolition of existing Roof-Top plant and associated plant deck and installation of repla…
16/09756/FULL
2016 Approved
Details pursuant to conditions 17 & 20 of planning permission dated 18 September 2012 (RN…
16/09543/ADFULL
Within ~100m

Nearby activity

2025
City Of Quebec 12 Old Quebec Street London W1H 7AF
Display of externally illuminated fascia and hanging signs measuring 3.65m x 0.32m & 0.70…
25/03428/ADV
2025
538 - 540 Oxford Street London W1C 1LS
Display of two internally illuminated fascia sings each measuring 3.25m x 0.70m; an inter…
25/03333/ADV
2025
538 - 540 Oxford Street London W1C 1LS
Replacement shopfront, installation of two grilles and kitchen recycling extract. (Linked…
25/03332/FULL
2025 Approved
Hotel Bryanston Street London W1H 7EH
Display of an internally illuminated (letters only) fascia sign on the front face of the…
25/02912/ADV
2025
Hotel Bryanston Street London W1H 7EH
Display of an internally illuminated fascia sign on the front face the existing entrance…
25/02636/ADV
2025
55 - 59 Oxford Street London W1R 1RD
Upgrade to existing base station installation on rooftop, removal and replacement of 3 an…
25/02493/FULL
2025
11 Great Cumberland Place London W1H 7LU
Display for a temporary period of six months of a non-illuminated 'to let' board located…
25/01442/AD7
2025
34 Seymour Street London W1H 7JE
Display for a temporary period of six months of a non-illuminated estate agent board atta…
25/01260/AD7
2024
Marble Arch At Marble Arch London W1H 7DX
Display of a scaffolding shroud with full size images of the arch, and 5 externally illum…
24/05876/ADV
2024
Marble Arch London
Variation of condition 1 of planning permission dated 5th December 2022 (RN:22/05160/ADV)…
24/05004/FULL
2024
11 - 17 Seymour Street London W1H 7JW
Internal refurbishment of the existing restaurant comprising enlargement of the rear terr…
24/04553/LBC
2024
1 Marble Arch London W1H 7EJ
Variation of condition 2 of planning permission dated 4th October 2023 (23/05052/FULL) fo…
24/03423/FULL
2023 Approved
11 Great Cumberland Place London W1H 7LU
Erection of rear extension within the central courtyard; reconfiguration of existing fire…
23/06866/FULL
2024
City Of Quebec 12 Old Quebec Street London W1H 7AF
Use of part of the public highway measuring 3.4m x 19.3m for the placing of 13 tables, 52…
24/01494/TCH
2023 Approved
11-17 Seymour Street London W1H 7JW
Internal refurbishment of hotel bedrooms comprising alterations to partition walls to mod…
23/08131/LBC
2023 Approved
1A Great Cumberland Place London W1H 7AL
Display of multiple non-illumunated vinyls on glazing at ground and first floor levels fo…
23/08758/ADV
2024
5 Old Quebec Street London W1H 7AF
Display of an internally illuminated fascia sign measuring 38cm x 150cm; an externally il…
24/00734/ADV
2023
508 - 512 Oxford Street London W1C 1LN
Replacement of the existing glazed shopfront; addition of new glazed sliding entrance doo…
23/08319/FULL
2023 Approved
Mount Royal Old Quebec Street Westminster London
Installation of replacement and additional louvred doors on the Old Quebec Street elevati…
23/06623/FULL
2023 Approved
1 - 4 Marble Arch London W1H 7EJ
Use of lower ground, part ground and first floor as modern art museum use (Class F1) [Sit…
23/05052/FULL
2017 Approved
7-9 Great Cumberland Place London W1H 7LU
Use of the public highway for the placing of three tables and 12 chairs in an area measur…
17/02233/TCH
2016 Approved
Marble Arch Traffic Island London W1H 7DX
Use of part of Marble Arch Island as a temporary theatre event space for a temporary peri…
16/11546/FULL
2016 Approved
City Of Quebec 12 Old Quebec Street London W1H 7AF
Use of the public highway measuring 7.6m x 3.3m for the placing of 8 tables, 32 chairs, 1…
16/07342/TCH
2016 Approved
City Of Quebec 12 Old Quebec Street London W1H 7AF
Use of the public highway for the placing of 158 outdoor seats, 40 tables, 26 canvas barr…
16/03443/TCH
2016 Approved
Basement And Ground Floor 526-528 Oxford Street London W1C 1LW
Display of internally illuminated lettering fascia sign measuring 8.4m x 0.8m and interna…
16/05054/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.