1 - 3 Cherrydown Avenue, Chingford, London, E4 8DP Data via plota.co.uk

Pending 261786 - Advertisement Consent
Signs & adverts
Council
Waltham Forest 5.6/10
Date received
10 Sept 2026
Postcode
E4 8DP
Type
Advertisement Consent

Description

Installation of an internally illuminated fascia sign and projecting sign. Data via plota.co.uk

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Last checked

Decision outlook

Plota predicts a decision around 3 Nov 2026, from recent advertisement consent across the UK.

Day 4 of the 56-day target. Councils usually decide advertisement consent by day 54.

Day 452 days to the 56-day target
70%decided within 8 weeks
87%approved
5,741decided in the last year

Plota live figures for advertisement consent decided across the UK in the last twelve months, from validation; too few recent advertisement consent in Waltham Forest to go on. Waltham Forest decision record →

Site constraints 3

Article 4 direction
Other Article 4 Direction Area. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Waltham Forest AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Inside the Waltham Forest built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

19 May 2026Pending

131 Cherrydown Avenue, Chingford, London, E4 8DX

Formation of a dropped kerb and crossover to allow vehicular access.

261147
18 Apr 2026Approved

123 Cherrydown Avenue, Chingford, London, E4 8DX

Variation of condition 2 (Plans) attached to planning permission reference 24247...

260834

Nearby new applications

12 Sept 2026Pending

WAR MEMORIAL PARK Chingford Mount Road, E4 8LR

Variation of conditions 2 (Approved Plans), 5 (Secure by Design Guide) and 6 (So...

262080
9 Sept 2026Pending

CHINGFORD MOUNT CEMETERY, 121 Old Church Road, Chingford, London, E4 6ST

Submission of details pursuant to condition 7 ( Non-Road Mobile Machinery ), Con...

262079
5 Sept 2026Pending

157 Waltham Way, Chingford, London, E4 8AG

Conversion of garage into habitable space including replacement of garage door w...

261884
28 Aug 2026Pending

70 Brook Crescent, Chingford, London, E4 9ET

Lawful Development Certificate (Proposed) - Construction of dormer roof extensio...

262023
28 Aug 2026Pending

70 Brook Crescent, Chingford, London, E4 9ET

Prior approval for the construction of a single storey rear extension which woul...

262022
14 Aug 2026Pending

WAR MEMORIAL PARK Chingford Mount Road, E4 8LR

Submission of details pursuant to condition 4 (refuse, waste and recycling) and ...

261811

Historical activity at this location

29 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024 Approved
Installation of a extraction flue to the rear flat roof.
240910
2018 Withdrawn
Lawful Development Certificate (Proposed) - Change of use from Dry Cleaning shop (Class A…
181576
2016 Approved
Installation of an ATM Cash Machine.
160757
2016 Approved
An application for consent to display an advertisement. Installation of internally illumi…
160758
Within ~100m

Nearby activity

2025
26 Old Church Road, Chingford, London, E4 8DD
Installation of new shopfront windows, entrance door and roller shutter.
253000
2025
26 Old Church Road, Chingford, London, E4 8DD
Installation of 1 x internally illuminated fascia sign and 1 x internally illuminated pro…
252994
2025
9 - 11 Old Church Road, Chingford, London, E4 6SJ
Construction of a two storey rear extension at first and second floor level, rear roof te…
252085
2025 Approved
31 - 33 Old Church Road, Chingford, London, E4 6SJ
Installation of kitchen extraction and ventilation system at rear extension roof.
251965
2025 Refused
31 - 33 Old Church Road, Chingford, London, E4 6SJ
Installation of kitchen extraction and ventilation system at rear extension roof.
251086
2025 Refused
Rear Of 15 To 17 Old Church Road, Chingford, London, E4 6SJ
Construction of a roof extension to provide a first floor self contained workshop/office…
250148
2024 Refused
23b Old Church Road, Chingford, London, E4 6SJ
Change of use of existing storage unit to one self-contained residential unit (1x1-bed) (…
240181
2023 Approved
10 Albert Crescent, Chingford, London, E4 6SH
Installation of security bollards outside of the ground floor commercial premises (Use Cl…
233017
2023 Approved
54 Old Church Road, Chingford, London, E4 8DB
Lawful Development Certificate (Proposed) - Change of use from retail unit (Class E(a)) t…
231345
2023
Santander, 35 Old Church Road, Chingford, London, E4 6SJ
Construction of a mansard roof extension, first floor rear extension, alterations to exis…
231092
2022 Withdrawn
29b Old Church Road, Chingford, London, E4 6SJ
Construction of a roof extension to provide two residential units (2 x 1-bed) (Use Class…
222704
2022 Refused
23B Old Church Road, Chingford, London, E4 6SJ
Change of use of vacant ground floor office (Use class E(g)) to residential (Use Class C3…
223138
2022
36 Old Church Road, Chingford, London, E4 8DB
Change of use of ground floor retail unit (Use Class E) to mixed use retail and residenti…
223557
2022 Refused
6 - 7 Albert Crescent, Chingford, London, E4 6SH
Construction of single storey front extension.
221709
2022 Approved
29 Old Church Road, Chingford, London, E4 6SJ
Retention of an automated teller machine (ATM) at ground floor front.
220976
2022 Approved
29 Old Church Road, Chingford, London, E4 6SJ
Retention of 1no illuminated logo panel, 1no non-illuminated top sign and 1no non-illumin…
220844
2022 Refused
34 Old Church Road, Chingford, London, E4 8DD
Construction of a first floor rear extension to facilitate the provision of a self-contai…
220798
2022 Refused
Santander, 35 Old Church Road, Chingford, London, E4 6SJ
Construction of a mansard roof extension, first floor rear extension, alterations to exis…
220973
2022 Refused
6 - 7 Albert Crescent, Chingford, London, E4 6SH
Construction of single storey front and side extensions.
220604
2022 Withdrawn
29b Old Church Road, Chingford, London, E4 6SJ
Construction of mansard roof extension to provide three residential units (3x1-bed) (Use…
220519
2016 Approved
Mc Payphone Outside 24 Old Church Road,
An application for prior notification of a proposed development by telecommunications cod…
162684
2016 Approved
36 Old Church Road, Chingford, London, E4 8DB
Advertisement consent for the installation of illuminated and non- illuminated signage.
162377
2016 Approved
Mc Payphone Outside 1 To 2 Albert Crescent,
Internally illuminated digital panel as integral part of Telephone Kiosk
162303
2016 Approved
Mc Payphone Outside 24 Old Church Road,
Internally illuminated digital panel as integral part of Telephone Kiosk.
162312
2016 Approved
19 Marmion Avenue, Chingford, London, E4 8EP
Lawful development certificate (proposed) for the construction of a rear dormer window an…
161617
Waltham Forest
Planning Authority Score
5.6/10
Average
#116 of 296 councils
Relevant to this application:
Other decisions

Waltham Forest is faster than most councils at deciding householder applications, ranking #80 out of 296. Only 22% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Waltham Forest is also one of the strictest councils - it refuses more householder applications than almost any other, with only 79% approved vs 90% nationally.

One of the strictest councils
only 79% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Waltham Forest decision statistics
Based on MHCLG data, the year to March 2026
76%
Overall approval rate
Below avg (87%) #284 of 296
79%
Householder approved
Below avg (90%) #284 of 296
75%
Decided in 8 weeks
Above avg (63%) #80 of 296
22%
Extended time limit
Below avg (41%) #25 of 296
49%
Minor dwellings approved
113 decided (1-9 homes)
100%
Major dwellings approved
8 decided (10+ homes)
50%
Change of use approved
56 decided
1,391
Total decisions
332 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings