Matalan Discount Club, Cricklewood Broadway, London, NW2 6PH Data via plota.co.uk

Decided 25/0413
Council
Date received
14 Feb 2025
Date validated
14 Feb 2025
Postcode
NW2 6PH

Description

Demolition of the existing building and erection of 2 buildings up to 9 storeys comprising studen... Data via plota.co.uk

Last checked

Planning committee

Decided by Brent Planning Committee on 4 Aug 2025. The council has not yet issued its decision notice.

Approved

As officers recommended.

  • Officers advised approval because the scheme would provide student housing, affordable rooms, commercial space and public realm improvements despite identified impacts.
  • Residents objected mainly to the scale, height, student concentration, traffic, parking, heritage impact and effects on neighbouring homes.
  • The committee voted 5 to 3 to grant permission, subject to the Mayor’s referral, a legal agreement, conditions and informatives.
Read how the committee decided The proposal, site history, officers’ assessment, objections, speakers, committee debate, vote and decision.

Source: Plota analysis of Brent's committee minutes of 4 Aug 2025.

Site constraints 5

Article 4 direction
Article 4 for HMOs. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Inside the Brent built-up area; Public transport access: PTAL 3 (moderate), TfL 2023, for the 100 m square; Conservation area about 98 m away: Railway Terraces.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Brent - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Householder decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026