Ground Floor 17 Air Street London W1B 5AF Data via plota.co.uk
26/04977/ADV - Advert Application (ADV)
Withdrawn
Proposal
Display of externally illuminated projecting sign measuring 0.8m X 0.7m and externally illuminated fascia sign measuring 4.7m X 0.7m Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
24 Jul 2026
✓
Validated
3 Sept 2026
−
Withdrawn
9 Sept 2026
Withdrawn on 9 Sept 2026 · Last checked 9 Sept 2026
Documents 12
Statements & assessments 1
Plans & drawings 4
Application forms 2
Other documents 5
PDF
2ND INVALID LETTER
Background Papers · 25 Aug 2026
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PDF
RECEIPT OF APPLICATION
Other · 28 Jul 2026
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PDF
1ST INVALID LETTER
Background Papers · 28 Jul 2026
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PDF
ATTACHMENTSUMMARY
Background Papers · 24 Jul 2026
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PDF
BRAVA_BOLO_CONCEPT DOCUMENT_REVC_MENUEDIT
Background Papers · 24 Jul 2026
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Site constraints 8
Grade II listed: 80, Brewer Street W1
List entry 1219287 · 20 m from the pin · 24 more listed buildings within 150 m (3 Grade II*, 21 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 24 with distances
- 21 m82, Brewer Street W1Grade II
- 41 m2, Lower John Street W1Grade II
- 52 m4 4a, Lower John Street W1Grade II
- 56 m20, GOLDEN SQUARE (See details for further address information)Grade II
- 58 mRegent Palace Hotel (Main Building and Bridge)Grade II
- 63 m19, Golden Square W1Grade II
- 66 mThe QuadrantGrade II
- 74 m21, Golden Square W1Grade II
- 76 m4 Bollards,a Pair at Junction With Lower James Street,one Each at Corners of Lower John Street and Warwick StreetGrade II
- 87 m23, Golden Square W1Grade II
- 89 m106-130, REGENT STREET W1 (See details for further address information)Grade II
- 94 m24, Golden Square W1Grade II
- 95 mOur Lady of the Assumption Roman Catholic ChurchGrade II*
- 102 mThe QuadrantGrade II
- 112 mStatue of George Ii in Centre of Square GardenGrade II
- 116 m2 Lampstandards in From of Number 14Grade II
- 116 m11, Golden Square W1Grade II*
- 131 mPiccadilly HotelGrade II*
- 131 mThe County Fire OfficeGrade II
- 132 m4-6 Glasshouse StreetGrade II
- 137 mThe QuadrantGrade II
- 139 mVigo House Vigo House, Empire House, Westmorland House and New GalleryGrade II
- 142 mDenman HouseGrade II
- 146 m36-40, Great Pulteney Street W1Grade II
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Other new applications on this street
Nearby new applications
7 Sept 2026Pending
Haymarket House 28 - 29 Haymarket London SW1Y 4SP
Details of a mock-up on site showing the treatment and relationship of the parti...
28 Aug 2026Pending
28 New Bond Street London W1S 2RJ
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7 Sept 2026Pending
106 - 108 Regent Street London W1B 5RU
Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...
4 Sept 2026Pending
106 - 108 Regent Street London W1B 5RU
Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...
1 Sept 2026Pending
12 Golden Square London W1F 9JE
Replacement of a louvre to a window at fifth floor level.
15 May 2026Pending
Manette Street London
Display of an internally illuminated fascia sign measuring 1.742m X 0.549m (SITE...
Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1B 5AF
- Received
- 24 Jul 2026
- Validated
- 3 Sept 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 29 Oct 2026
- Decision
- Application Withdrawn
- Decision date
- 9 Sept 2026
- Applicant
- Show
- Agent
- Brava Hospitality/Bolo
Public comments
No public comments yet.
Last counted 9 Sept 2026
Consultation & key dates
- Alt. reference
- PP-15109082
- Env. assessment
- No
Historical activity at this location
25 nearby applications on record - archival context, not part of the live application.
Within ~100m
Nearby activity
2025
54 Regent Street London W1B 5AS
Display of internally illuminated nano-film LED screen measuring 1.02m X 2.57m, 2.27m X 2…
2025
Approved
8 Air Street W1B 5AB
Cleaning of the Portland Stone elevations facing onto Regent Street, Glasshouse Street an…
2025
100 Regent Street London W1B 5SR
Display of one externally illuminated projecting sign measuring 0.45m x 0.65m, one non il…
2025
Withdrawn
6 Warwick Street London W1B 5LU
Installation of new kitchen extraction equipment, ducting and associated works.
2025
Refused
1 Lower John Street London W1F 9DT
Display of a non illuminated scaffold shroud of a 1:1 replica facade measuring 15.50m hei…
2025
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Display of printed scaffold building wrap along Regent Street façade, measuring 41m (widt…
2025
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Display of two externally illuminated Inset Advertisement Boards measuring 5.5m x 9.3m.
2025
Approved
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Display of non illuminated hoarding measuring 40.915m x 2.440m on Regent street and non i…
2025
10 Warwick Street London W1B 5LZ
Replacement shopfront including the creation of a terrace at roof level; erection of terr…
2025
Approved
78 Regent Street London W1B 5RL
Shopfront alterations at ground floor level to the existing retail unit including the cut…
2025
Approved
78 Regent Street London W1B 5RL
Shopfront alterations at ground floor level to the existing retail unit including the cut…
2025
Approved
56 Regent Street London W1B 5AS
Installation of bronze fascia signage lettering, new retractable canopy to shopfront with…
2025
Approved
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Replacement of the existing steel windows with a new bespoke heritage style window system…
2025
Approved
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Replacement of the existing steel windows with a new bespoke windows including associated…
2025
Approved
56 Regent Street London W1B 5AS
Installation of bronze logo to terrazzo flooring in entrance measuring 1.6m x 6.18m (Link…
2025
Approved
56 Regent Street London W1B 5AS
Internal alterations at ground floor level.
2025
Approved
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Partial removal of cornices.
2025
1 Lower John Street London W1F 9DT
Display of one temporary decorative scaffold shroud measuring 10.8m x 5.7m.
2025
Venture House 27 - 29 Glasshouse Street London W1B 5DF
Internal alterations including demolition of an additional area of slab at the first-floo…
2025
78 Regent Street London W1B 5RL
Display of one non illuminated fascia sign measuring 0.25m x 0.45m and one externally ill…
2021
Approved
77 Brewer Street London W1F 9ZN
Display of internally illuminated hanging sign above the entrance door measuring 0.275m X…
2021
Approved
77 Brewer Street London W1F 9ZN
Alterations to the existing doors and windows on the Brewer Street elevation, including a…
2021
Withdrawn
Basement And Ground Floor Fintex House 19 Golden Square London W1F 9JJ
Removal of the railings enclosing forecourt on Golden Square and Lower John Street fronta…
2021
Approved
Hotel Cafe Royal 68 Regent Street London W1B 5RL
Use of the public highway on Glasshouse Street measuring 23.2m x 3.3m for the placing of…
2021
Regency House 1-4 Warwick Street London W1B 5LT
Variation of condition 1 of planning permission dated 18 December 2020 (RN: 20/02247/FULL…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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Ground Floor 17 Air Street London W1B 5AF
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