54 Regent Street London W1B 5AS Data via plota.co.uk
25/08238/ADV - Advert Application (ADV)
Approved
Proposal
Display of two internally illuminated nano-film LED screens measuring 2.27m x 2.57m and 1.02m x 2.57m and one static rear-illuminated logo sign positioned behind the shopfront glazing. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
12 Nov 2025
✓
Approved
17 Feb 2026
Approved on 17 Feb 2026 · Delegated Decision · Last checked 11 Oct 2026
Documents 19
Decision & officer reports 2
Plans & drawings 10
PDF
SITE LOCATION PLAN-A3
Drawing · 12 Nov 2025
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PDF
SITE PLAN-A3
Drawing · 12 Nov 2025
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PDF
EXIST REGENT ST ELEVATION-A1
Drawing · 12 Nov 2025
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PDF
EXIST GLASSHOUSE ST ELEVATION-A1
Drawing · 12 Nov 2025
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PDF
PROP REGENT ST ELEVATION-A1
Drawing · 12 Nov 2025
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PDF
PROP GLASSHOUSE ST ELEVATION-A1
Drawing · 12 Nov 2025
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PDF
EXIST VS PROP REGENT ST ELEVATION-A1
Drawing · 12 Nov 2025
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PDF
EXIST VS PROP GLASSHOUSE ST ELEVATION-A1
Drawing · 12 Nov 2025
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PDF
PROP WINDOW SIGNAGE DETAILS-A1
Drawing · 12 Nov 2025
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PDF
PROP REGENTST WINDOW LOGO SIGN-A2
Drawing · 12 Nov 2025
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Application forms 2
Other documents 5
PDF
ACK-GENERAL LETTER (G/P/C)
Background Papers · 11 Feb 2026
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PDF
RECEIPT OF APPLICATION
Other · 18 Nov 2025
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PDF
ATTACHMENTSUMMARY
Background Papers · 12 Nov 2025
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PDF
1X2.4M NANO FILM LED SCREEN-A-MODEL 2 OF 2
Background Papers · 12 Nov 2025
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PDF
2.2X2.4M NANO FILM LED SCREEN-A-MODEL 1 OF 2
Background Papers · 12 Nov 2025
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Site constraints 11
Grade II listed: The Quadrant
List entry 1227631 · The pin is inside its outline · 32 more listed buildings within 150 m (1 Grade I, 3 Grade II*, 28 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 32 with distances
- 19 mThe County Fire OfficeGrade II
- 29 mThe QuadrantGrade II
- 33 mPiccadilly Circus Underground Station Booking Hall Concourse and Bronzework to Pavement Subway EntrancesGrade II
- 36 mRegent Palace Hotel (Main Building and Bridge)Grade II
- 45 m4-6 Glasshouse StreetGrade II
- 56 mPiccadilly HotelGrade II*
- 56 mPolice Public Call Post on Pavement to West of Junction Between Piccadilly and Regent StreetGrade II
- 70 mDenman HouseGrade II
- 77 m27-37, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 77 m215 and 216, Piccadilly W1Grade II
- 81 mShaftesbury Memorial Fountain ErosGrade I
- 92 m207-209, Piccadilly W1Grade II
- 93 m24-36, Lower Regent Street Sw1Grade II
- 97 mThe London PavilionGrade II
- 97 mCriterion Theatre and RestaurantGrade II*
- 101 mSimpsonsGrade II*
- 106 mThe QuadrantGrade II
- 112 m25, Jermyn Street Sw1Grade II
- 123 m80, Brewer Street W1Grade II
- 125 m82, Brewer Street W1Grade II
- 130 m4 Bollards,a Pair at Junction With Lower James Street,one Each at Corners of Lower John Street and Warwick StreetGrade II
- 132 m2, Lower John Street W1Grade II
- 134 mParamount and Universal CinemasGrade II
- 138 m111 and 112, Jermyn Street Sw1Grade II
- 139 m20-24, Shaftesbury AvenueGrade II
- 140 m20, GOLDEN SQUARE (See details for further address information)Grade II
- 141 m22, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 143 m18-20, Coventry Street Wc2Grade II
- 145 m4 4a, Lower John Street W1Grade II
- 145 m19, Golden Square W1Grade II
- 147 m106-130, REGENT STREET W1 (See details for further address information)Grade II
- 147 mDorland HouseGrade II
Regent Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 574 m away: Thames Tideway Tunnel
The site is 574 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 170 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1B 5AS
- Received
- 12 Nov 2025
- Validated
- 12 Nov 2025
- Ward
- West End
- Case officer
- Show
- Target decision
- 7 Jan 2026
- Decision
- Not required
- Decision date
- 17 Feb 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- KLEdesign
How this decision compares
Decided in 97 days from validation, 55 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.
This one97d
Council42d
UK55d
67%decided within 8 weeks
83%approved
1,207decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 11 Oct 2026
Consultation & key dates
- Alt. reference
- PP-13984948
- Planning Portal ref
- PP-13984948
- Env. assessment
- No
Historical activity at this location
31 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
2024
Approved
Display of a non-illuminated flag measuring 1.75m x 1.2m on a flagpole mounted on the Reg…
2020
Refused
Installation of a digital screen behind the shop window.
2020
Approved
Display of an internally illuminated video screen measuring 4.8m x 2.7m positioned inside…
2017
Approved
Display of flag measuring 1.75m x 1.2m on flag poles affixed to the front of the building…
2017
Approved
Alterations to shopfront and installation of a flagpole.
2017
Approved
Alterations to shopfront and installation of a flagpole.
Within ~100m
Nearby activity
2025
Approved
48 Regent Street London W1B 5RA
Display of an internally illuminated LED projecting sign displaying static images measuri…
2025
1 Sherwood Street London W1F 7BL
Display of one externally illuminated projecting sign measuring 0.35m x 0.15m and one ext…
2025
Refused
10 Piccadilly London W1J 0DD
Display of 1:1 printed image of building and 3x externally illuminated advertising areas…
2025
Approved
8 Air Street W1B 5AB
Cleaning of the Portland Stone elevations facing onto Regent Street, Glasshouse Street an…
2025
Approved
21 - 23 Shaftesbury Avenue London W1D 7EF
Display of 1x vinyl graphic sign measuring 1.3m X 2.155m on Denman Street elevation.
2025
Approved
The Dilly 21 Piccadilly London W1J 0BH
Update of the MEP infrastructure to include internal works to refurbish the existing inte…
2025
Approved
The Dilly 21 Piccadilly London W1J 0BH
Update of the MEP infrastructure to include internal works to refurbish the existing inte…
2025
Approved
215 - 217 Piccadilly London W1J 9HN
Partial demolition, enabling works, strip out and investigative works to Clydesdale Bank…
2025
Approved
78 Regent Street London W1B 5RL
Shopfront alterations at ground floor level to the existing retail unit including the cut…
2025
Approved
78 Regent Street London W1B 5RL
Shopfront alterations at ground floor level to the existing retail unit including the cut…
2025
Approved
48 Regent Street London W1B 5RA
Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.
2025
Approved
56 Regent Street London W1B 5AS
Installation of bronze fascia signage lettering, new retractable canopy to shopfront with…
2025
Approved
56 Regent Street London W1B 5AS
Installation of bronze logo to terrazzo flooring in entrance measuring 1.6m x 6.18m (Link…
2025
Approved
56 Regent Street London W1B 5AS
Internal alterations at ground floor level.
2025
Approved
10 Piccadilly London W1J 0DD
Alterations and extensions at roof level, including the creation of a roof terrace, insta…
2025
Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR
Display of two Turtle Sculptures on Piccadilly Circus, one just west of the Eros Statue a…
2025
1 - 17 Shaftesbury Avenue London W1D 7EA
Variation of condition 34 of planning permission dated 28th June 2024 (RN:23/05736/FULL)…
2025
1 - 17 Shaftesbury Avenue London W1D 7EA
Variation of condition 15 and removal of condition 33 of planning permission dated 28th J…
2025
78 Regent Street London W1B 5RL
Display of one non illuminated fascia sign measuring 0.25m x 0.45m and one externally ill…
2025
78 Regent Street London W1B 5RL
Internal alterations at ground floor and basement level of the existing retail unit at 78…
2021
Withdrawn
Development Site At 74-82 Regent Street 11 13 And 15 Air Street And 1 - 19 Quadrant Arcade London W1B 5HL
Temporary redecoration and dressing of Arcade and units to enable occupation by the New W…
2021
Approved
29-31 Piccadilly London W1J 0LF
Removal of cracked stonework, inspection of the steel frame, and remedial works at ground…
2021
Approved
Piccadilly Theatre Denman Street London W1D 7DY
Replacement Gates to the Denman Street Entrance to the Piccadilly Theatre.
2021
Approved
Piccadilly Theatre Denman Street London W1D 7DY
Display of non illuminated sign above entrance gate measuring 1.75m x 2.35m.
2021
Approved
19 - 20 Piccadilly London W1J 0LA
Removal and reinstatement of the mosaic tile to the entrance of Denman House.
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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54 Regent Street London W1B 5AS
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