JVC Business Park & JVC House, Priestley Way and Former 717, 719 & 721 North Circular Road, Neasden, London, NW2 Data via plota.co.uk

25/3230 - Conditions pursuant to a full permission Approved
Admin / procedural

Proposal

Details pursuant to Condition 11 (Construction Logistics Plan), of Full Planning Permission Reference: , dated 01/03/2024, for Full planning application for the proposed development to extend the existing data centre on land to the north of the North Circular Road, incorporating 717 to 721 North Circular Road, including additional land to the rear, subject to Deed of Agreement dated 29th February 2024 under Section 106 of Town and Country Planning Act, 1990, as amended. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
19 Nov 2025
✓
Approved
9 Feb 2026

Approved on 9 Feb 2026 · Delegated Team Manager · Last checked 15 Oct 2026

Documents 4

Decision & officer reports 2

PDF Final delegated report Report · 9 Feb 2026 View ↗ PDF Final decision notice Decision (Public) · 9 Feb 2026 View ↗

Plans & drawings 1

PDF Traffic management & logistics plan Approved Documents · 16 Jan 2026 View ↗

Application forms 1

PDF Application form Application Form (Public) · 19 Nov 2025 View ↗

All documents on the council site ↗

Associated applications 4

Site constraints 9

Strategic industrial land
Reserved for industry and logistics.
The London Plan protects strategic industrial locations from other uses; release needs a plan-led process.
Local nature reserve 15 m away: Brent Reservoir / Welsh Harp
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
SSSI 15 m away: Brent Reservoir SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Habitat network: Other Priority Habitats - NEZ
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Inside the Brent built-up area; Public transport access: PTAL 1b (very poor), TfL 2023, for the 100 m square; Priority habitat 15 m away: Deciduous woodland; Metropolitan Open Land 15 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

26 Aug 2026Pending

JVC Business Park & JVC House, Priestley Way and 717, 719 & 721 North Circular Road, Neasden, London, NW2

Details pursuant to condition 11 (Construction Logistics Plan), of Full Planning...

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Important details

Council
Brent
Application type
Conditions pursuant to a full permission
Postcode
NW2 7BA
Received
19 Nov 2025
Validated
19 Nov 2025
Ward
Dollis Hill
Case officer
Show
Target decision
10 Feb 2026
Decision
Permission Granted
Decision date
9 Feb 2026
Decision level
Delegated Team Manager
Applicant
Show
Agent
Maddox Planning
Freehold owner
Show

Public comments

No public comments yet.

Last counted 15 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14483767
Planning Portal ref
PP-14483767
Comments by
17 Dec 2025
Env. assessment
No

Historical activity at this location

24 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2024 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to Condition 16 (Proposed External Lighting) of Variation of Condition a…
24/2168
2024 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to condition 15 (Ecological Management Plan), of Variation of Condition…
24/2169
2025 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to condition 17 (landscaping) of Variation of Conditions reference 22/09…
25/0127
2024 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to condition 13 (remediation strategy), of Variation of Condition applic…
24/2170
2023 Withdrawn
JVC Business Park, Priestley Way, London, NW2 7BA
Full planning application for a new road within the existing data centre facility
23/0861
2022 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Non-material amendment to alter the wording to condition 3, to state: Unless otherwise ap…
22/2331
2022 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Variation of condition 2, development built in accordance with approved drawings (design)…
22/0942
2021 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Demolition of JVC House and erection of a substation and groundworks to strengthen the ro…
21/3227
2021 Approved
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Prior approval for demolition of building
21/4152
2021 Approved
JVC House 12 JVC Business Park Priestley Way London NW2 7BA
Prior approval for demolition of building
21/5975/NAC
2021 Refused
JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Prior approval for demolition of building
21/3757
2020 Approved
1-5 JVC Business Park And JVC House, 12 JVC Business Park Priestley Way London NW2 7BA
Details pursuant to condition 10 (construction method statement) of Full Planning Permiss…
20/5577/NAC
2020 Approved
Ground Floor Offices - JVC House, 12 JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to condition 4 (plant noise) of Full Planning Permission reference 20/18…
20/4189
2019 Approved
JVC Business Park, Priestley Way, London, NW2 7BA
Retention of 2 existing internally illuminated fascia signs to front and side of warehouse
19/2785
2018 Withdrawn
Units 3 & 4, JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to condition 12 (travel plan) of full planning application reference 17/…
18/2323
2018 Approved
Units 3 & 4, JVC Business Park, Priestley Way, London, NW2 7BA
Variation of condition 2 (application to built in accordance with approved plans) to allo…
18/0750
2018 Approved
Units 3 And 4 JVC Business Park Priestley Way London NW2 7BA
Variation of condition 2 (application to built in accordance with approved plans) to allo…
18/3940/NAC
2018 Approved
Unit 3, JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to condition number 7 (BREEAM pre-assessment) of full planning applicati…
18/1243
2018 Approved
Units 3 & 4, JVC Business Park, Priestley Way, London, NW2 7BA
Details pursuant to conditions 8 (site investigation) and 10 (air quality assessment) of…
18/0572
2018 Refused
Unit 3, JVC Business Park, Priestley Way, London, NW2 7BA
Non material amendment proposing additional extensions to the building of full planning a…
18/1294
2017 Approved
Unit 4, JVC Business Park, Priestley Way, London, NW2 7BA
Retrospective application for installation of internally illuminated fascia signs (x2), n…
17/5099
2017 Approved
Units 3 & 4, JVC Business Park, Priestley Way, London, NW2 7BA
Demolition of warehouse unit 4 to include customer car park, storage yard and service spa…
17/4512
2017 Approved
Units 3 And 4 JVC Business Park Priestley Way London NW2 7BA
Demolition of warehouse unit 4 to include customer car park, storage yard and service spa…
17/8036/NAC
2017 Approved
Unit 4, JVC Business Park, Priestley Way, London, NW2 7BA
Prior approval application for demolition of SELCO Builders' warehouse (Unit No. 4, Preis…
17/4139
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Householder decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.