52 Greek Street London W1D 4EQ Data via plota.co.uk

26/02000/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of a scaffolding shroud on the upper floors of the building to display a 1:1 image of the building but with a commercial advertising insert measuring 4.9m x 5.91m for a temporary period from 25 July 2026 to 25 January 2027. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
26 Mar 2026
✗
Refused
5 May 2026
Appeal
Not lodged

Refused on 5 May 2026 · Delegated Decision · Last checked 4 Aug 2026

Documents 22

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 5 May 2026 View ↗ PDF DELEGATED REPORT Report · 5 May 2026 View ↗

Statements & assessments 2

PDF HERITAGE IMPACT ASSESSMENT Heritage Statement · 26 Mar 2026 View ↗ PDF PLANNING STATEMENT Planning Statement · 26 Mar 2026 View ↗

Plans & drawings 10

PDF LOCATION PLAN Location Plan · 26 Mar 2026 View ↗ PDF SITE PLAN Location Plan · 26 Mar 2026 View ↗ PDF EXISTING NORTH ELEVATION Drawing · 26 Mar 2026 View ↗ PDF EXISTING EAST ELEVATION Drawing · 26 Mar 2026 View ↗ PDF PROPOSED NORTH ELEVATION Drawing · 26 Mar 2026 View ↗ PDF PROPOSED EAST ELEVATION Drawing · 26 Mar 2026 View ↗ PDF STANDARD SPECIFICATION Drawing · 26 Mar 2026 View ↗ PDF EXISTING VIEW Drawing · 26 Mar 2026 View ↗ PDF PROPOSED VIEW Drawing · 26 Mar 2026 View ↗ PDF STREET SCENECONTEXT PLAN - PROPOSED_INCLUDED_IN_STREET SCENECONTEXT PLAN - EXIST Background Papers · 26 Mar 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 26 Mar 2026 View ↗

Other documents 7

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 20 Apr 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 2 Apr 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 26 Mar 2026 View ↗ PDF CGI RENDER Photo · 26 Mar 2026 View ↗ PDF SCHEDULE OF CONDITION Background Papers · 26 Mar 2026 View ↗ PDF PROGRAMME OF WORKS Background Papers · 26 Mar 2026 View ↗ PDF SCHEDULE OF WORKS Background Papers · 26 Mar 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 50, Greek Street W1
List entry 1357053 · 11 m from the pin · 64 more listed buildings within 150 m (2 Grade I, 9 Grade II*, 53 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 64 with distances
Historic England ↗
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

28 Jul 2026Refused

Basement And Ground Floor 10 Greek Street London W1D 4DH

Display of externally illuminated projecting sign measuring 0.165m X 0.865m and ...

26/05079/ADV

Nearby new applications

7 Sept 2026Pending

Haymarket House 28 - 29 Haymarket London SW1Y 4SP

Details of a mock-up on site showing the treatment and relationship of the parti...

26/06110/ADFULL
26 Aug 2026Pending

54 Charing Cross Road London WC2H 0BB

Replacement shopfront.

26/05869/FULL
8 Sept 2026Pending

Prospect House 100 New Oxford Street London Camden WC1A 1HB

New fascia signage with internal illumination, new projecting signage with exter...

2026/3812/A
7 Sept 2026Pending

106 - 108 Regent Street London W1B 5RU

Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...

26/06087/ADV
4 Sept 2026Pending

106 - 108 Regent Street London W1B 5RU

Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...

26/06057/LBC
1 Sept 2026Pending

12 Golden Square London W1F 9JE

Replacement of a louvre to a window at fifth floor level.

26/05960/FULL

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 4EQ
Received
26 Mar 2026
Validated
26 Mar 2026
Ward
West End
Case officer
Show
Target decision
21 May 2026
Decision
Application Refused
Decision date
5 May 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Planning Insight

How this decision compares

Decided in 40 days from validation, 4 days slower than Westminster's median of 36 for signs and adverts. Refused, as 16% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 4 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14812422
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
34 Old Compton Street London W1D 4TR
Shopfront alterations; installation of external heaters; replacement ventilation grill; i…
25/05982/FULL
2025
Unit 1 Ilona Rose House Manette Street London W1D 4AL
Display of 3 vinyl lettering and opening times to glazing each measuring 0.30m x 0.40m (s…
25/07705/ADV
2025
5 - 7 Frith Street London W1D 3JA
Maintenance and repairs to front basement area; new inner tanking to pavement vault; main…
25/07406/LBC
2025
5 - 7 Frith Street London W1D 3JA
Maintenance and repairs to front basement area; new inner tanking to pavement vault; main…
25/07405/FULL
2025 Approved
53 Frith Street London W1D 4SJ
Replacement shopfronts along the front and side elevations at 53-55 Frith Street and 8-11…
25/05526/FULL
2025 Approved
17 Frith Street London W1D 4RG
Installation of one externally illuminated fascia sign measuring 0.26m x 1.45m and one ex…
25/05511/LBC
2025 Approved
Ilona Rose House Manette Street London W1D 4AL
Use of land for the placing of tables and chairs to seat 208 within an area measuring 42…
25/05473/FULL
2025 Approved
1 Frith Street London W1D 3HZ
Repair works to existing vaults, repair and replacement of steel lintels, replacement of…
25/06232/LBC
2025 Approved
34 Old Compton Street London W1D 4TR
Display of two externally illuminated fascia signs measuring 11.00m x 0.40m and 8.00m x 0…
25/05983/ADV
2025 Approved
Unit 1 Ilona Rose House Manette Street London W1D 4AL
Alterations to existing windows and doors to unit facade involving new glazing and ventil…
25/03983/FULL
2025 Approved
43 Frith Street London W1D 4SA
Replacement windows, painting the exterior window's concrete sills, headers, lintels, hor…
25/03450/FULL
2025 Approved
17 Frith Street London W1D 4RG
Display of one externally illuminated fascia sign measuring 0.26m x 1.45m and one externa…
25/05250/ADV
2025 Refused
47 Frith Street London W1D 4SE
Display of temporary printed marketing externally illuminated banner on scaffold measurin…
25/04442/ADV
2025 Approved
Basement And Ground Floor 17 Frith Street London W1D 4RG
Installation of a new shopfront. (Linked to 25/02714/FULL)
25/02715/LBC
2025 Approved
Basement And Ground Floor 17 Frith Street London W1D 4RG
Installation of a new shopfront. (Linked to 25/02715/LBC)
25/02714/FULL
2025
Basement And Ground Floor 17 Frith Street London W1D 4RG
Internal-fit out to restaurant including wall finishes to front of house - retention of b…
25/03599/LBC
2025
10 Old Compton Street London W1D 4TF
Replacement of an existing ground floor shopfront window with two new sash windows.
25/03534/FULL
2025
Basement And Ground Floor And Part First Floor 47 Frith Street London W1D 4HT
External alterations and internal reconfigurations to the rear first floor level of the v…
25/03401/LBC
2025
The House Of St Barnabas In Soho 1 Greek Street London W1D 4NQ
Repairs to internal walls, ceilings, and floors.
25/03312/LBC
2025
Basement And Ground Floor And Part First Floor 47 Frith Street London W1D 4HT
Variation of condition 1, 4, 5 and 8 of planning permission dated 4th July 2024 (RN:24/01…
25/03297/FULL
2020 Approved
23 Old Compton Street London W1D 5JL
Variation of condition 4 of planning permission dated 19th July 2018 (RN:18/04747) which…
20/03582/FULL
2020 Refused
36 - 38 Dean Street London W1D 3TE
Display of externally illuminated hanging sign measuring 0.45m x 0.45m. (Split decision)
20/03124/ADV
2020 Approved
19-21 Old Compton Street London W1D 5JJ
Use of the public highway measuring 0.9m x 7.6m for the placing of four tables & eight ch…
20/02212/TCH
2020 Approved
11 Old Compton Street London W1D 5JF
Display of one externally illuminated fascia sign measuring 0.24m x 1.2m and one non illu…
20/00553/ADV
2020 Approved
1-8 Bateman's Buildings London W1D 3EN
Variation of Conditions 1 and 12 of planning permission dated 07 January 2020 (RN: 19/089…
20/01754/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings