Basement And Ground Floor 10 Greek Street London W1D 4DH Data via plota.co.uk
26/05079/ADV - Advert Application (ADV)
Refused
Proposal
Display of externally illuminated projecting sign measuring 0.165m X 0.865m and non illuminated other sign 3.85m x 1.42m Data via plota.co.uk
Track application
Save this application and get an email when its status or decision changes.
Alerts nearby
Get email alerts for new planning applications near this address.
View original council record ↗Last checked
Application progress
✓
Received
28 Jul 2026
✗
Refused
11 Aug 2026
Appeal
Not lodged
Refused on 11 Aug 2026 · Delegated Decision · Last checked 12 Aug 2026
Documents 11
Decision & officer reports 2
Plans & drawings 4
Application forms 2
Site constraints 8
Grade II listed: 8, Greek Street W1
List entry 1213909 · 12 m from the pin · 57 more listed buildings within 150 m (2 Grade I, 7 Grade II*, 48 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 57 with distances
- 26 m6, Greek Street W1Grade II
- 29 m58, Greek Street W1Grade II
- 29 m14, Greek Street W1Grade II
- 45 m3, Greek Street W1Grade II
- 45 m50, Greek Street W1Grade II
- 49 m14, Manette Street W1Grade II
- 51 m17, Greek Street W1Grade II
- 57 m48, Greek Street W1Grade II
- 59 mHouse of St BarnabasGrade I
- 61 m6, FRITH STREET W1 (See details for further address information)Grade II*
- 63 m5, Frith Street W1Grade II
- 66 m16 and 17, Manette Street W1Grade II
- 68 m26, Soho Square W1Grade II*
- 72 m20, Greek Street W1Grade II
- 75 mThe Hospital for WomenGrade II
- 78 m15, Frith Street W1Grade II*
- 78 m21, Greek Street W1Grade II
- 83 m16, Frith Street W1Grade II
- 84 m58 and 59, Frith Street W1Grade II
- 85 m60, Frith Street W1Grade II*
- 86 m61, Frith Street W1Grade II
- 88 m62, Frith Street W1Grade II
- 88 mThe Dog and Duck Public HouseGrade II
- 88 mNumbers 17 and 18 Including Upper Storeys of Number 18 and Access Thereto, Labelled 19Grade II
- 89 m63, Frith Street W1Grade II
- 90 m64, Frith Street W1Grade II
- 103 m6, Old Compton StreetGrade II
- 105 m101, Charing Cross RoadGrade II
- 106 mSt Patrick's PresbyteryGrade II
- 106 m4, Old Compton StreetGrade II
- 110 m2, Old Compton StreetGrade II
- 111 m49, Frith Street W1Grade II
- 111 mRoman Catholic Church of St PatricksGrade II*
- 116 m22, Frith Street W1Grade II
- 119 mQuo Vadis RestaurantGrade I
- 121 m9 and 10, Denmark StreetGrade II
- 122 mPhoenix TheatreGrade II
- 122 m13, Moor Street W1Grade II
- 123 m44-48, Frith Street W1Grade II
- 123 m99a, Charing Cross RoadGrade II
- 124 mQuo Vadis RestaurantGrade II
- 124 m5, Old Compton StreetGrade II
- 126 mCentral Timber Framed Arbour/Tool ShedGrade II
- 128 m12, Flitcroft StreetGrade II
- 128 m13-17, OLD COMPTON STREET W1 (See details for further address information)Grade II
- 129 m33 and 33a, Dean Street W1Grade II
- 132 m21, Soho Square W1Grade II
- 132 m40b, Greek Street W1Grade II
- 134 m20, DENMARK STREET (See details for further address information)Grade II
- 137 mNo 7 Denmark StreetGrade II*
- 140 m36, Soho Square W1Grade II
- 141 mStatue of Charles Ii in Square GardenGrade II
- 142 m34, Romilly Street W1Grade II
- 143 mNo 6 Denmark StreetGrade II*
- 144 mCoach and HorsesGrade II
- 147 mKettner's RestaurantGrade II
- 149 m5, Denmark StreetGrade II
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Work with planning data?
About Plota's data serviceEvery application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.
Other new applications on this street
Nearby new applications
7 Sept 2026Pending
Haymarket House 28 - 29 Haymarket London SW1Y 4SP
Details of a mock-up on site showing the treatment and relationship of the parti...
26 Aug 2026Pending
54 Charing Cross Road London WC2H 0BB
Replacement shopfront.
8 Sept 2026Pending
Prospect House 100 New Oxford Street London Camden WC1A 1HB
New fascia signage with internal illumination, new projecting signage with exter...
7 Sept 2026Pending
106 - 108 Regent Street London W1B 5RU
Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...
4 Sept 2026Pending
106 - 108 Regent Street London W1B 5RU
Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...
1 Sept 2026Pending
12 Golden Square London W1F 9JE
Replacement of a louvre to a window at fifth floor level.
Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1D 4DH
- Received
- 28 Jul 2026
- Validated
- 28 Jul 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 22 Sept 2026
- Decision
- Application Refused
- Decision date
- 11 Aug 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Pembrook Design Ltd
How this decision compares
Decided in 14 days from validation, 22 days faster than Westminster's median of 36 for signs and adverts. Refused, as 16% of signs and adverts here are.
This one14d
Council36d
UK54d
76%decided within 8 weeks
84%approved
502decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 12 Aug 2026
Consultation & key dates
- Alt. reference
- PP-15059361
- Env. assessment
- No
Historical activity at this location
27 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
Within ~100m
Nearby activity
2025
Unit 1 Ilona Rose House Manette Street London W1D 4AL
Display of 3 vinyl lettering and opening times to glazing each measuring 0.30m x 0.40m (s…
2025
5 - 7 Frith Street London W1D 3JA
Maintenance and repairs to front basement area; new inner tanking to pavement vault; main…
2025
5 - 7 Frith Street London W1D 3JA
Maintenance and repairs to front basement area; new inner tanking to pavement vault; main…
2025
Approved
17 Frith Street London W1D 4RG
Installation of one externally illuminated fascia sign measuring 0.26m x 1.45m and one ex…
2025
Approved
Ilona Rose House Manette Street London W1D 4AL
Use of land for the placing of tables and chairs to seat 208 within an area measuring 42…
2025
Approved
1 Frith Street London W1D 3HZ
Repair works to existing vaults, repair and replacement of steel lintels, replacement of…
2025
Approved
Unit 1 Ilona Rose House Manette Street London W1D 4AL
Alterations to existing windows and doors to unit facade involving new glazing and ventil…
2025
Approved
17 Frith Street London W1D 4RG
Display of one externally illuminated fascia sign measuring 0.26m x 1.45m and one externa…
2025
22 Soho Square London W1D 4NS
Removal and replacement of external cladding panels to the existing roof extension and ex…
2025
Approved
Basement And Ground Floor 17 Frith Street London W1D 4RG
Installation of a new shopfront. (Linked to 25/02714/FULL)
2025
Approved
Basement And Ground Floor 17 Frith Street London W1D 4RG
Installation of a new shopfront. (Linked to 25/02715/LBC)
2025
Basement And Ground Floor 17 Frith Street London W1D 4RG
Internal-fit out to restaurant including wall finishes to front of house - retention of b…
2025
10 Old Compton Street London W1D 4TF
Replacement of an existing ground floor shopfront window with two new sash windows.
2025
The House Of St Barnabas In Soho 1 Greek Street London W1D 4NQ
Repairs to internal walls, ceilings, and floors.
2025
Royal George 133 Charing Cross Road London WC2H 0EA
Display of one internally illuminated facsia sign measuring 0.482m x 6m.
2025
Basement And Ground Floor 15 Greek Street London W1D 4DP
Refurbishment of the existing front of house spaces including the installation of a new s…
2023
Approved
Phoenix Theatre 112 Charing Cross Road London WC2H 0JP
Detailed drawings or samples of materials of new internal door (condition 4a) and interna…
2024
Basement And Ground Floor 23 - 24 Greek Street London W1D 4DZ
Display of externally illuminated fascia sign measuring 1.72m x 0.63m and 2 externally il…
2024
Basement And Ground Floor 23 - 24 Greek Street London W1D 4DZ
Alterations to existing shopfronts. (Linked with 24/08914/ADV)
2024
Basement And Ground Floor 15 Greek Street London W1D 4DP
Replacement shopfront. (Linked with 24/08044/ADV)
2020
Development Site At 111-119 Charing Cross Road, 1-12 Manette Street, 1-4 Wedgwood Mews And 12 - 14 Greek Street London
Variation of condition 1, removal of condition 38 and details pursuant to conditions 3 (p…
2019
Withdrawn
18 Greek Street London W1D 4DS
Use of existing rear terrace areas at first and second floor level in association with th…
2020
Approved
3 Greek Street London W1D 4DE
Display for a temporary period of six months of a non-illuminated estate agent board loca…
2020
Withdrawn
3 Greek Street London W1D 4DE
Display for a temporary period of six months of a non-illuminated estate agent board loca…
2020
Approved
19 Greek Street London W1D 4DT
Use of the building for retail purposes (class A1).
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Track this application
Basement And Ground Floor 10 Greek Street London W1D 4DH
✓
Tracking this application
Not there in a minute? Check junk - especially Hotmail and Outlook.
Go to your dashboard →Sign in to view contact details
Applicant and case-officer names are hidden from public view for privacy. Create a free Plota account - or sign back in - and we'll show them, plus you get a dashboard for alerts and tracked applications.
✉