139 - 140 Cheapside London EC2V 6BJ Data via plota.co.uk

26/00942/ADVT - Advertisement Consent Approved

Proposal

Installation of: (i) one internally illuminated fascia sign displaying white lettering on grey background measuring overall 1075mm height by 6000mm width by 50mm depth, situated at a height above ground of 2420mm; and (ii) one internally illuminated projecting sign displaying white lettering on grey background, measuring overall 600mm height by 600mm width by 100mm depth, situated at a height above ground of 2725m. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
2 Jul 2026
✓
Consultation
16 Jul 2026
✓
Approved
14 Aug 2026

Approved on 14 Aug 2026 · Delegated Decision · Last checked 15 Aug 2026

Site constraints 12

Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: City of London AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project about 289 m away: Thames Tideway Tunnel
The site is about 289 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 189 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: Cheapside
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Scheduled monument about 105 m away: Goldsmiths' Hall
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
11 listed buildings within 150 m of the postcode pin
Nearest: Church of St Vedast, Grade I, about 35 m from the postcode pin · 5 Grade I, 4 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 11 with distances
Historic England ↗
Also on the record
Conservation area about 35 m away: Foster Lane; Wider setting of protected view 8A.1 Westminster Pier to St Paul's Cathedral; 9A.1 King Henry's Mound to St Paul's Cathedral; Inside the City and County of the City of London built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Designated open space about 22 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £83,129,681 in June 2016. Other property, freehold.

30 June 2016£83,129,681Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Application type
Advertisement Consent
Postcode
EC2V 6BJ
Received
2 Jul 2026
Validated
2 Jul 2026
Ward
Cheap
Case officer
Show
Target decision
27 Aug 2026
Decision
Approved
Decision date
14 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Astra Signs

How this decision compares

Decided in 43 days from validation, 34 days faster than City of London's median of 77 for signs and adverts. Approved, as 98% of signs and adverts here are.

35%decided within 8 weeks
98%approved
89decided in the last year

Plota live figures for signs and adverts decided by City of London in the last twelve months, from validation. City of London decision record →

Public comments

No public comments yet.

Last counted 15 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15054994
Planning Portal ref
PP-15054994
Consultation
16 Jul 2026
Comments by
30 Jul 2026
Committee
14 Aug 2026
Statutory expiry
27 Aug 2026
Env. assessment
No
City of London
Planning Authority Score
6.7/10
Good
#71 of 296 councils
Relevant to this application:
Other decisions

City of London is one of the fastest councils in England for householder decisions, ranking #1 out of 296. The council extends the time limit on 84% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 100% approval rate vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
City of London decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #3 of 296
100%
Householder approved
Above avg (90%) #1 of 296
100%
Decided in 8 weeks
Above avg (63%) #1 of 296
84%
Extended time limit
Above avg (41%) #296 of 296
50%
Minor dwellings approved
4 decided (1-9 homes)
91%
Change of use approved
22 decided
460
Total decisions
14 refused in the year to March 2026

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.