Goodies Farm Shop Frenchs Farm Wood Lane Pulham Market Norfolk IP21 4XU Data via plota.co.uk

Proposal

Proposed scheme of improvements and extensions to the existing food hall, comprising a food hall and cafe extension, farm shop extension, kitchen extension, and change of use of an existing agricultural barn to an events barn Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
17 Sept 2026
✓
Consultation
23 Sept 2026
Decision
Expected by 12 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 4 Nov 2026 and 4 Dec 2026, from South Norfolk Broadland's recent agricultural works.

Comments are open until 14 Oct 2026

Comment on this application ↗

Documents 18

All documents on the council site ↗

Site constraints 4

Grade II listed: French's Farmhouse
List entry 1050252 · 4 m away
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Historic England ↗
Nutrient neutrality catchment: Yare Broads and Marshes
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Agricultural land, grade 3a
Best and most versatile land (grades 1, 2 and 3a). Source: the Predictive Agricultural Land Classification Map (Defra and Natural England, 2025; the Welsh Government's Predictive ALC Map 2 in Wales), a model rather than a site survey. Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
National infrastructure project 133 m away: East Pye Solar
The site is 133 m from the project boundary. Generating station, under examination.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area638 m² (6,867 sq ft)
Energy ratingC (asset rating 57)
UseA1/A2 Retail and Financial/Professional services
HeatingMixed-mode with Natural Ventilation

From the energy performance certificate lodged in March 2014, the latest held for this property. The building may have changed since. View the certificate

Work with planning data?

Every application in South Norfolk Broadland - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Important details

Application type
Full
Postcode
IP21 4XU
Received
17 Sept 2026
Validated
17 Sept 2026
Ward
Beck Vale, Dickleburgh And Scole
Parish
Pulham Market
Target decision
12 Nov 2026
Applicant
Show
Agent
Pleydell Smithyman Limited

Decision outlook

Day 22 of the 56-day target. South Norfolk Broadland usually decides agricultural works by day 63.

Day 2241 days to the predicted decision (day 63)
48%decided within 8 weeks
85%approved
64decided in the last year

Plota live figures for agricultural works decided by South Norfolk Broadland in the last twelve months, from validation. South Norfolk Broadland decision record →

Public comments

No public comments yet.

4 neighbours consulted · Last counted 30 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14918103
Planning Portal ref
PP-14918103
Neighbours
23 Sept 2026
Consultation
23 Sept 2026
Comments by
14 Oct 2026
Statutory expiry
12 Nov 2026
Env. assessment
No
South Norfolk Broadland
Planning Authority Score
5.9/10
Average
#106 of 296 councils
Relevant to this application:
Change of use

South Norfolk Broadland ranks #136 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (95%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
South Norfolk Broadland decision statistics
Based on MHCLG data, the year to March 2026
93%
Overall approval rate
Above avg (87%) #50 of 296
95%
Householder approved
Above avg (90%) #71 of 296
67%
Decided in 8 weeks
Above avg (63%) #136 of 296
42%
Extended time limit
Above avg (41%) #161 of 296
82%
Minor dwellings approved
137 decided (1-9 homes)
92%
Major dwellings approved
12 decided (10+ homes)
100%
Change of use approved
33 decided
1,013
Total decisions
67 refused in the year to March 2026

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.