42 Westbourne Grove London W2 5SH Data via plota.co.uk

26/03621/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of externally illuminated fascia and hanging signs measuring 5.10m x 1.34m and 0.60m x 0.60m. (Linked with 26/01268/FULL) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
3 Jun 2026
✓
Approved
22 Jun 2026

Approved on 22 Jun 2026 · Delegated Decision · Last checked 6 Jul 2026

Documents 13

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 22 Jun 2026 View ↗ PDF DELEGATED REPORT Report · 22 Jun 2026 View ↗

Plans & drawings 6

PDF PROPOSED GROUND FLOOR PLANS Drawing · 3 Jun 2026 View ↗ PDF EXISTING AND PROPOSED FRONT ELEVATION Drawing · 3 Jun 2026 View ↗ PDF LOCATION PLAN Location Plan · 3 Jun 2026 View ↗ PDF EXISTING FLOOR PLANS Drawing · 3 Jun 2026 View ↗ PDF SIGNAGE PLAN Drawing · 3 Jun 2026 View ↗ PDF SIGNAGE DETAILS Drawing · 3 Jun 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 3 Jun 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 16 Jun 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 4 Jun 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 4 Jun 2026 View ↗ PDF COVERING LETTER Background Papers · 3 Jun 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 8

Westbourne conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Direction Class E To C3 Out Central Activity Zone · Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Queensway/ Westbourne Grove
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
19 listed buildings within 150 m
Nearest: 48, Kensington Gardens Square W2, Grade II, 32 m away · 19 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 19 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square; National infrastructure project 1847 m away: London Strategic Heat Main Project, at pre-application.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £7,000,000 in October 2018. Other property, freehold.

10 October 2018£7,000,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W2 5SH
Received
3 Jun 2026
Validated
3 Jun 2026
Ward
Bayswater
Case officer
Show
Target decision
29 Jul 2026
Decision
Application Permitted
Decision date
22 Jun 2026
Decision level
Delegated Decision
Applicant
Show
Agent
WSP
Freehold owner
Show

How this decision compares

Decided in 19 days from validation, 18 days faster than Westminster's median of 37 for signs and adverts. Approved, as 84% of signs and adverts here are.

73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14968660
Planning Portal ref
PP-14968660
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
51 Westbourne Grove London W2 4UA
Display of one internally illuminated fascia sign measuring 0.32m x 3.195m and one extern…
25/08302/ADV
2025
52 Westbourne Grove London W2 5SH
Display of internally illuminated fascia and hanging signs measuring 0.22m x 1.65m and 0…
25/07650/ADV
2025
52 Westbourne Grove London W2 5SH
Replacement of shopfront. (Linked with 25/07650/ADV)
25/07649/FULL
2025
51 Westbourne Grove London W2 4UA
Display of one internally illuminated fascia sign measuring 0.32m x 3.195m and one intern…
25/07532/ADV
2025
Flat 7 55 Kensington Gardens Square London W2 4BA
Replacement and/or re-glazing of 3no rear windows, and minor interior alterations includi…
25/07416/LBC
2025
Flat 7 55 Kensington Gardens Square London W2 4BA
Replacement and/or re-glazing of 3no rear windows. (Linked with 25/07416/LBC)
25/07415/FULL
2025 Approved
25 Newton Road London W2 5JR
1 x Robinia (T1, front): Re-reduce all aspects of the crown by approx. 2.5 - 3m back to t…
25/06319/TCA
2025 Approved
27 Newton Road London W2 5JR
1 x Cherry (T1, front): Re-reduce all aspects of the crown by approx. 1.5 - 2m back to th…
25/06321/TCA
2025 Approved
60 - 62 Westbourne Grove London W2 5RU
Installation of replacement shopfront including front louvers, and replacement of externa…
25/05070/FULL
2025
Basement And Ground Floor 34 Westbourne Grove London W2 5SH
Display of X1 fascia sign and projecting sign measuring 1.1m x 3.4m and 0.3m x 0.6m
25/06384/ADV
2025 Approved
64 Westbourne Grove London W2 5SH
Display of fascia sign measuring 1.55m x 5.39m.
25/05387/ADV
2025 Withdrawn
56 Westbourne Grove London W2 5SH
Display of non-illuminated Estate Agent Marketing V-Board above shopfront measuring 1.20m…
25/04610/ADV
2025 Approved
College Park School Garway Road London W2 4PH
T1-6: Lime trees: crown reduce to previous, most recent reduction points, retaining short…
25/04434/TCA
2025 Refused
64 Westbourne Grove London W2 5SH
Display of internally illuminated fascia sign measuring 5.39m X 1.54m
25/04647/ADV
2025
4 Garway Road London W2 4NH
Enlargement of the existing closet wing extension at the first and second floors, reconfi…
25/01597/FULL
2025
14 Garway Road London W2 4NH
Lime Tree: Prune back to most recent previous reduction points leaving shortened furnishi…
25/01253/TPO
2025 Approved
Basement And Ground Floor 34 Westbourne Grove London W2 5SH
Display of one non illuminated fascia sign measuring 1.1m x 3.4m. (on Newton Road elevati…
25/00167/ADV
2024
27 Newton Road London W2 5JR
T1 Crab Apple - Fell to ground and treat remaining stump with herbicide to prevent regrow…
24/08107/TCA
2024
85 Westbourne Grove London W2 4UL
Replacement of rear second floor windows with double glazed new French doors and window…
24/07952/FULL
2024 Approved
38 Newton Road London W2 5LT
1 x lime: crown reduce to previous reduction points retaining selected shortened furnishi…
24/07110/TPO
2019 Refused
6 Garway Road London W2 4NH
Installation of a dormer window to the rear roof.
19/07199/FULL
2019 Approved
51 Westbourne Grove London W2 4UA
Use of an area of the public highway measuring 5.1m x 0.8m for placing of two tables, fou…
19/07409/TCH
2019 Approved
51 Westbourne Grove London W2 4UA
Display of non-illuminated logo signage on 2 barriers measuring 0.85m x 0.85m located on…
19/07410/ADV
2019 Approved
College Park School Garway Road London W2 4PH
6 x Sorbus (G1) (Garway Road): Crown reduce to previous most recent reduction points.1 x…
19/07383/TCA
2019 Approved
25 Newton Road London W2 5JR
1 x Robinia pseudoacacia Frisia: crown reduce to previous most recent reduction points, r…
19/08013/TCA
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.