109 Oxford Street London W1D 2HQ Data via plota.co.uk

25/07035/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one internally illuminated (letters only) fascia sign measuring 0.7m x 4.01m and one internally illuminated (letters only) projecting sign measuring 0.5m x 0.9m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Sept 2025
✓
Approved
13 Oct 2025

Approved on 13 Oct 2025 · Delegated Decision · Last checked 19 Oct 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 13 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 13 Oct 2025 View ↗

Plans & drawings 4

PDF LOCATIONPLAN Drawing · 30 Sept 2025 View ↗ PDF EXISTING PROPOSED ELEVATIONS Drawing · 30 Sept 2025 View ↗ PDF FASCIA LETTERS Drawing · 30 Sept 2025 View ↗ PDF PROJECTING SIGN Drawing · 30 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 30 Sept 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 10 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 6 Oct 2025 View ↗ PDF SITELOCATION Background Papers · 30 Sept 2025 View ↗ PDF TITLE PAGE (EX PHOTO) Photo · 30 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 11

Grade II listed: 105-109, Oxford Street and 16-18 Hollen Street
List entry 1066036 · The pin is inside its outline · 48 more listed buildings within 150 m (2 Grade II*, 44 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 48 with distances
Historic England ↗
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 1024 m away: Thames Tideway Tunnel
The site is 1024 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 59 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 2HQ
Received
30 Sept 2025
Validated
30 Sept 2025
Ward
West End
Case officer
Show
Target decision
25 Nov 2025
Decision
Application Permitted
Decision date
13 Oct 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Bell Design Consultants Ltd

How this decision compares

Decided in 13 days from validation, 29 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14373576
Planning Portal ref
PP-14373576
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
3 Great Chapel Street London W1F 8FL
Display of a halo illuminated fascia sign measruing 0.33m x 1.30m; an externally illumina…
25/07131/ADV
2025
3 Great Chapel Street London W1F 8FL
Shopfront Alterations. (Linked with 25/07131/ADV)
25/07130/FULL
2025
4 Berners Street London W1T 3LE
Installation of replacement fully glazed shopfront.
25/06846/FULL
2025 Approved
95 - 97 Dean Street London W1D 3SY
Alterations to shopfront including installation of a solid metal stall riser; metal side…
25/05188/FULL
2025 Approved
95 - 97 Dean Street London W1D 3SY
Display of three internally illuminated fascia signs measuring 0.33m x 3.915m, 0.25m x 2…
25/05189/ADV
2025 Approved
111 Oxford Street London W1D 2HJ
Display of internally illuminated hanging sign measuring 0.60m x 0.60m; internally illumi…
25/05871/ADV
2025
93 Newman Street London W1T 3EZ
Alterations to create roof terrace at fifth floor leveI including sliding doors to provid…
25/06092/FULL
2025 Approved
4 Berners Street London W1T 3LE
Display of externally illuminated fascia sign measuring 4.23m X 1.05m and non illuminated…
25/04460/ADV
2025
1 Dean Street London W1D 3RB
Variation of condition 1 of planning permission dated 4th June 2024 (RN:24/01091/FULL) fo…
25/02917/FULL
2025
93 Newman Street London W1T 3EZ
Display of internally illuminated canopy with backlit '93' building signage , measuring 3…
25/00586/ADV
2025
Payphone Site Outside 76 Oxford Street London W1D 1HP
Removal of condition 1 of advertisement consent dated 19th December 2024 (RN 24/04517/ADV…
25/00469/FULL
2025
Payphone Site Outside 76 Oxford Street London W1D 1HP
Removal of condition 2, 3, 4, 5, 6, 7, 8 and 12 of planning permission dated 19th Decembe…
25/00452/FULL
2024 Approved
87 - 91 Newman Street London W1T 3EY
Minor external works to the main entrance of the building to include a new canopy, featur…
24/06761/FULL
2024 Approved
The Ampersand Building 178 Wardour Street London W1F 8FY
Display of three vinyls on glazing measuring 4m x 3.5m for a temporary period from 14 Oct…
24/07074/ADV
2024
1 Rathbone Square London W1T 1FB
Removal of external staircase between 6F and 7F terraces and reinstatement of 7F parapet.
24/05897/FULL
2024
95 - 97 Dean Street London W1D 3SY
Use of premises as a restaurant (Use Class E(B))
24/05007/FULL
2024
Payphone Site Outside 76 Oxford Street London W1D 1HP
Display of internally illuminated LCD screen in communication hub measuring 167cm X 93.5c…
24/04517/ADV
2024
Payphone Site Outside 76 Oxford Street London W1D 1HP
Installation of an open access Communication Hub following the removal of existing commun…
24/04516/FULL
2024
Development Site On Land Bounded By Dean Street, Oxford Street, Diadem Court And Great Chapel Street London
Display of non-illuminated hoarding in three sections measuring 6.6m x 30.23m, 6.6m x 8.6…
24/04311/ADV
2024
90 - 92 Oxford Street London W1D 1BY
Display of two internally illuminated fascia signs each measuring 3.00m x 0.51m and one h…
24/03950/ADV
2021 Approved
103 Oxford Street London W1D 2HF
Confirmation that the works to the roof will lawfully implement planning permission grant…
21/01124/CLOPUD
2020 Approved
2 - 4 Dean Street London W1D 3RG
Display of an internally illuminated (letters/logo only) fascia sign measuring 4.35m x 0…
20/07464/ADV
2020 Approved
Basement Part, Ground Floor Part, First Floor Part And Second Floor 73 - 89 Oxford Street London W1D 2ES
Installation of three windows to rear facade at second floor level and brick infill of ex…
20/07028/FULL
2020 Approved
Crossrail Tottenham Court Road Western Ticket Hall Dean Street London
Request for plans and specifications pursuant to Schedule 7 of the Crossrail Act 2008 for…
20/05522/XRPS
2020 Approved
1 Noel Street London W1F 8GA
Display for a temporary period of six months of a non-illuminated estate agent board loca…
20/04564/AD7
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use