The Plaza 120 Oxford Street London W1D 1LT Data via plota.co.uk

26/04704/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of eight internally illuminated fascia signs, two measuring 0.25m x 2.94m, three measuring 0.25m x 3.84m and three measuring 0.7m x 0.65m; three internally illuminated light boxes, two measuring 2.06m x 2.03m and one measuring 2.46m x 1.01m; an internally illuminated projecting sign measuring 0.45m x 0.81m; and five internally illuminated window bed box signs measuring 0.18m x 4.43m, 0.17m x 4.37m, 0.18m x 2.77m, 0.11m x 7.07m and 0.11m x 3.51m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
14 Jul 2026
✓
Approved
7 Aug 2026

Approved on 7 Aug 2026 · Delegated Decision · Last checked 15 Aug 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 7 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 7 Aug 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN Location Plan · 14 Jul 2026 View ↗ PDF LIGHT BOXES DETAIL Drawing · 14 Jul 2026 View ↗ PDF COMBINED DRAWINGS Drawing · 14 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 14 Jul 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 7 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 16 Jul 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 14 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 8

East Marylebone conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
24 listed buildings within 150 m
Nearest: 133-135, Oxford Street, Grade II, 50 m away · 1 Grade II*, 22 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 24 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 1LT
Received
14 Jul 2026
Validated
14 Jul 2026
Ward
West End
Case officer
Show
Target decision
8 Sept 2026
Decision
Application Permitted
Decision date
7 Aug 2026
Decision level
Delegated Decision
Agent
Q+A Planning

How this decision compares

Decided in 24 days from validation, 12 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 15 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15073085
Env. assessment
No

Historical activity at this location

44 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Removal of existing 6 antennas (height to top: 4 at 34.2m and 2 at 34.5m) replaced with p…
25/04656/FULL
2025
Display of three internally illuminated fascia signs measuring (0.14m x 1.74m) and 2x (0…
25/00265/ADV
2023 Approved
The removal and replacement of 6 existing antennas with 9 new antennas, the installation…
23/00426/FULL
2022 Approved
Display of three internally illuminated (letters only) fascia signs measuring 1m X 4.5m…
22/00917/ADV
2021 Approved
Alteration to the shopfronts on the Oxford Street and Wells Street frontages.
21/06508/FULL
2021 Refused
Installation of telecommunications equipment and associated ancillary works at main roof…
21/04836/FULL
2020 Approved
Display of two internally illuminated (letters only) projecting signs measuring 0.6m x 0…
20/03113/ADV
2019 Approved
Use of part of second floor as office (Class B1).
19/09653/FULL
2020
Installation of additional plant to the roof of the building, including 4 condenser units…
20/00366/FULL
2019 Approved
Management plan pursuant to Condition 12 of planning permission dated 16 August 2017 (RN…
19/01585/ADFULL
2018 Approved
Display of an externally illuminated menu board measuring 520mm x 397mm, two halo illumin…
18/10798/ADV
2018 Approved
Details of full height kitchen extract duct and supplementary acoustic report pursuant to…
19/10770/ADFULL
2018 Approved
Amendments to planning permission dated 16 August 2017 (RN: 16/11237) for: Use of the gro…
18/10794/NMA
2018
Display of non-illuminated advertising attached to the hoarding at ground floor level on…
18/01704/ADV
2017 Approved
Amendments to planning permission dated 16 August 2017 (RN: 16/11237) for: 'Use of the gr…
17/09304/NMA
2017 Approved
Display of an internally illuminated projecting box sign measuring 800 mm x 800 mm on the…
17/03100/ADV
2016 Approved
Use of the ground and first floor unit on corner of Wells Street and Eastcastle Street as…
16/11237/FULL
2017 Withdrawn
Display of non-illuminated advertising attached to the hoarding at ground floor level on…
17/00398/ADV
2016 Approved
Infilling of the second floor void.
16/12071/CLOPUD
Within ~100m

Nearby activity

2025
147 Oxford Street London W1D 2JE
Installation of non illuminated fascia sign measuring 2.8m x 1.28m and internally illumin…
25/07863/LBC
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Display of internally illuminated fascia sign measuring 1.5m X 0.4m and non illuminated p…
25/07483/ADV
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07481/FULL)
25/07482/LBC
2025
Basement To Ground Floor 5 Noel Street London W1F 8GD
Replacement shopfront including new signage. (Linked to 25/07482/LBC)
25/07481/FULL
2025 Approved
47 Berwick Street London W1F 8SJ
Reinstatement and replacement of part of the internal staircase and associated internal w…
25/05503/LBC
2025
147 Oxford Street London W1D 2JE
Display of non illuminated fascia sign measuring 2.8m X 1.28m and internally illuminated…
25/06938/ADV
2025
4 Berners Street London W1T 3LE
Installation of replacement fully glazed shopfront.
25/06846/FULL
2025 Approved
111 Oxford Street London W1D 2HJ
Display of internally illuminated hanging sign measuring 0.60m x 0.60m; internally illumi…
25/05871/ADV
2025 Refused
4 Berners Street London W1T 3LE
Replacement shopfront.
25/03784/FULL
2025 Approved
4 Berners Street London W1T 3LE
Display of externally illuminated fascia sign measuring 4.23m X 1.05m and non illuminated…
25/04460/ADV
2025 Approved
66 Berners Street London W1T 3NL
Replacement of the existing external facade doors with a fixed glazed panel and upstand t…
25/03356/FULL
2025
147 Oxford Street London W1D 2JE
Internal alterations including sub-division of existing retail unit; removal of ATM; alte…
25/02867/FULL
2025
147 Oxford Street London W1D 2JE
Internal alterations including sub-division of existing retail unit; removal of ATM; alte…
25/02868/LBC
2025 Approved
47 Berwick Street London W1F 8SJ
Refurbishment and replacement of floorboards.
25/01431/LBC
2024 Approved
77A Wells Street London W1T 3QP
Display of externally illuminated projecting sign measuring 1.6m x 1m, display of externa…
24/09085/ADV
2024 Approved
87 - 91 Newman Street London W1T 3EY
Minor external works to the main entrance of the building to include a new canopy, featur…
24/06761/FULL
2024 Approved
Waverley House 7 - 12 Noel Street London W1F 8GH
Installation of 6no antennas on tripods fixed to steel grillage, 1no. 0.6m dish, 1no. 0.3…
24/07091/TELNOT
2024 Approved
The Ampersand Building 178 Wardour Street London W1F 8FY
Display of three vinyls on glazing measuring 4m x 3.5m for a temporary period from 14 Oct…
24/07074/ADV
2024
5 Noel Street London W1F 8GD
Display of A Board measuring 0.9m x 0.7m
24/06737/ADV
2024 Approved
Christmas Decorations Oxford Street London W1C 2DZ
Display of Christmas decorations along Oxford Street for a temporary period.
24/04464/ADV
2020 Refused
48 Berwick Street London W1F 8JD
Replacement of 6 front and one rear elevation windows with double glazed cord hung sash w…
20/01214/LBC
2019 Refused
77A Wells Street London W1T 3QP
Use of two areas of the public highway for the placing of tables and chairs; i) 5 tables…
19/09464/TCH
2019 Approved
Ground Floor 4 Berners Street London W1T 3LE
Use of ground and basement floors as a restaurant (Class A3) and / or fitness studio (Cla…
19/09950/FULL
2020
5 Noel Street London W1F 8GD
Change of use to restaurant/cafe (Class A3), replacement of shopfront with alterations to…
20/00548/FULL
2020
5 Noel Street London W1F 8GD
Use of basement and ground floor as restaurant/cafe (Class A3), replacement of shopfront…
20/00480/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings