95 - 97 Dean Street London W1D 3SY Data via plota.co.uk

25/05189/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of three internally illuminated fascia signs measuring 0.33m x 3.915m, 0.25m x 2.28m, and one non illuminated projecting sign measuring 0.75m x 0.55m. Linked with 25/05188/FULL Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
25 Jul 2025
✓
Approved
12 Sept 2025

Approved on 12 Sept 2025 · Delegated Decision · Last checked 30 Oct 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 12 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 12 Sept 2025 View ↗

Statements & assessments 1

PDF COVER LETTER PLANNING AND HERITAGE STATEMENT Background Papers · 25 Jul 2025 View ↗

Plans & drawings 2

PDF SHOPFRONT DETAILS Drawing · 25 Jul 2025 View ↗ PDF LOCATION PLAN Location Plan · 25 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 25 Jul 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 6 Aug 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 31 Jul 2025 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 12

Listed building: at the site
List entry 1290540 · 3 m away · 48 more listed buildings within 150 m (3 Grade II*, 44 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 48 with distances
Historic England ↗
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 956 m away: Thames Tideway Tunnel
The site is 956 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 105 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 3SY
Received
25 Jul 2025
Validated
25 Jul 2025
Ward
West End
Case officer
Show
Target decision
19 Sept 2025
Decision
Application Permitted
Decision date
12 Sept 2025
Decision level
Delegated Decision
Agent
Firstplan

How this decision compares

Decided in 49 days from validation, 7 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 30 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14201968
Planning Portal ref
PP-14201968
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Alterations to shopfront including installation of a solid metal stall riser; metal side…
25/05188/FULL
2024
Use of premises as a restaurant (Use Class E(B))
24/05007/FULL
Within ~100m

Nearby activity

2025 Approved
35 Soho Square London W1D 3QX
External alterations, replacement windows and plant and enclosure and creation of a terra…
25/07565/FULL
2025
3 Great Chapel Street London W1F 8FL
Display of a halo illuminated fascia sign measruing 0.33m x 1.30m; an externally illumina…
25/07131/ADV
2025
3 Great Chapel Street London W1F 8FL
Shopfront Alterations. (Linked with 25/07131/ADV)
25/07130/FULL
2025
109 Oxford Street London W1D 2HQ
Display of one internally Illuminated fascia sign measuring 0.7m x 4.019m and one interna…
25/07035/ADV
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04961/LBC
2025 Approved
2 Soho Square London W1D 3PX
Installation of metal railing entrance gate at front entrance steps
25/04960/FULL
2025
6 Carlisle Street London W1D 3BN
Like for like replacement of rear roof including lead flashing and other repair works.
25/06206/LBC
2025 Withdrawn
5 Carlisle Street London W1D 3BL
Installation of a openable glass conservatory structure and a fixed glass cover over acce…
25/04280/FULL
2025 Withdrawn
5 Carlisle Street London W1D 3BL
Installation of a openable glass conservatory structure and a fixed glass cover over acce…
25/04281/LBC
2025 Approved
21 - 25 St Anne's Court London W1F 0BJ
Display of two internally illuminated fascia signs each measuring 0.50m x 0.45m; two proj…
25/04195/ADV
2025
21 - 25 St Anne's Court London W1F 0BJ
Installation of a new partially openable shopfront.
25/04188/FULL
2025 Approved
2 Soho Square London W1D 3PX
Display for a temporary period of six months of a non-illuminated 'to let' board attached…
25/03453/AD7
2025 Refused
87 Dean Street London W1D 3SR
Installation of replacement shopfront, including replacement windows and entrance door, a…
25/02217/FULL
2025
1 Dean Street London W1D 3RB
Variation of condition 1 of planning permission dated 4th June 2024 (RN:24/01091/FULL) fo…
25/02917/FULL
2025
87 Dean Street London W1D 3SR
Display of internally illuminated (letters only) fascia sign measuring 4.95m X 0.45m and…
25/02218/ADV
2025
13 - 14 Dean Street London W1D 3RS
Erection of two storey roof extension (Class E Use), use of all of ground floor as Class…
25/01923/FULL
2025
35 Soho Square London W1D 3QX
Temporary display of 1:1 replica facade building wrap on the east elevation incorporating…
25/01819/ADV
2025
13 - 14 Dean Street London W1D 3RS
Installation of replacement windows to front and rear elevation including four lantern ro…
25/01125/FULL
2025 Approved
38 Soho Square London W1D 3HB
Display for a temporary period of six months of a non-illuminated estate agent board atta…
25/00372/AD7
2025
13 - 14 Dean Street London W1D 3RS
Display of non illuminated 1:1 replica facade building wrap to the west elevation mesurin…
25/00652/ADV
2020 Approved
West End House 91-92 Dean Street London W1D 3SY
Variation of Condition 5 of planning permission dated 1st March 2016 (RN: 15/11108/FULL)…
20/06112/FULL
2020 Approved
Crossrail Tottenham Court Road Western Ticket Hall Dean Street London
Request for plans and specifications pursuant to Schedule 7 of the Crossrail Act 2008 for…
20/05522/XRPS
2020 Refused
88 Dean Street London W1D 3ST
Internal alterations to create three flats
20/05266/LBC
2020 Approved
First Floor Flat 88 Dean Street London W1D 3ST
Alteration in connection with the use of first to third floors as 3 flats (Class C3)
20/05265/FULL
2020 Approved
2 Carlisle Street London W1D 3BH
Replacement of existing timber framed and panelled double entrance doors (Carlisle St ent…
20/03943/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings