63 - 65 Piccadilly London W1J 0DY Data via plota.co.uk
26/05360/ADV - Advert Application (ADV)
Pending
Proposal
Display of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning with lettering above side entrance; two menu boards each measuring 0.71m x .45m; two operator plaques measuring 0.28m x 0.44m & 0.44m x 0.440m; and two flags. (Linked with 26/05356/LBC) Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
7 Aug 2026
✓
Validated
24 Aug 2026
Decision
Expected by 19 Oct 2026
This application is under consideration - no decision has been issued yet. Plota predicts a decision between 7 Oct 2026 and 18 Oct 2026, from Westminster's recent listed building works.
Documents 13
Plans & drawings 9
PDF
PROPOSED PART ELEVATION TO PICCADILLY
Drawing · 24 Aug 2026
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PDF
PROPOSED PART ELEVATION TO ALBEMARLE
Drawing · 24 Aug 2026
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PDF
EXISTING PART ELEVATION TO PICCADILLY
Drawing · 24 Aug 2026
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PDF
EXISTING PART ELEVATION TO ALBEMARLE
Drawing · 24 Aug 2026
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PDF
FLAG & CANOPY DETAIL
Drawing · 24 Aug 2026
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PDF
PROPOSED EXTERNAL SIGNAGE DETAIL
Drawing · 24 Aug 2026
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PDF
63-65 PICC SITE LOCN PLAN
Location Plan · 7 Aug 2026
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PDF
63-65 PICCADILLY SIGNAGE
Drawing · 7 Aug 2026
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PDF
ENTRANCE DETAILS
Drawing · 7 Aug 2026
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Application forms 1
Associated applications 3
- Listed buildingErection of canopies and lighting to external facades on Albemarle Street & Piccadilly.…26/05356/LBC
- AdvertisementDisplay of two externally illumianted fascia signs each measuring 0.44m x 4.70m; an awning…This application26/05360/ADV
Site constraints 10
Grade II listed: 63 and 65, Piccadilly W1
List entry 1265712 · 1 m from the pin · 35 more listed buildings within 150 m (2 Grade I, 9 Grade II*, 23 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 35 with distances
- 17 m50, Albemarle Street W1Grade II*
- 27 m49, Albemarle Street W1Grade II
- 37 m61, 61A, 62 AND 62A, PICCADILLY W1 (See details for further address information)Grade II
- 39 m49, ST JAMES'S STREET SW1 (See details for further address information)Grade II*
- 43 mUnnamed
- 45 m47, Albemarle Street W1Grade II
- 49 mThe Wolseley 157-160 Piccadilly including 1-3 Arlington StreetGrade II*
- 54 m45-46, Albemarle StreetGrade II
- 54 m48-50, OLD BOND STREET W1 (See details for further address information)Grade II
- 57 mDevonshire ClubGrade II
- 59 m10, Dover Street W1Grade II
- 62 m5, Albemarle Street W1Grade II
- 64 mPart of the Devonshire ClubGrade II
- 64 m162-165, PICCADILLY W1 (See details for further address information)Grade II
- 67 m44, Old Bond Street W1Grade II
- 72 mAgnew'sGrade II
- 72 mPart of the Devonshire ClubGrade II*
- 75 mWhite's ClubGrade I
- 79 m41 and 42, Dover Street W1Grade II
- 83 m1a, Old Bond Street W1Grade II
- 84 m7, Albemarle Street W1Grade II*
- 89 m41 Albemarle Street, London W1Grade II
- 92 mThe Ritz HotelGrade II*
- 96 mDudley HouseGrade II
- 107 mForecourt Railings and Gate Piers to Number 21Grade II*
- 126 m21, Arlington Street Sw1Grade II*
- 127 mPair of K6 Telephone Kiosks Adjacent to Western Corner of Ritz HotelGrade II
- 129 mDevonshire HouseGrade II
- 130 m70-72, JERMYN STREET SW1 (See details for further address information)Grade II
- 131 m31, Old Bond Street W1Grade II
- 132 mWimbourne HouseGrade II*
- 133 mOxford University PressGrade I
- 136 mPiccadilly ArcadeGrade II
- 145 mRoyal Arcade (Including Shops in Arcade and Albemarle Street Front)Grade II
- 149 m8 Lampstandards in Burlington House CourtyardGrade II
Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 147 m away: Green Park; Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1J 0DY
- Received
- 7 Aug 2026
- Validated
- 24 Aug 2026
- Ward
- West End
- Case officer
- Show
- Target decision
- 19 Oct 2026
- Applicant
- Show
- Agent
- Daniel Rinsler Limited
Decision outlook
Day 21 of the 56-day target. Westminster usually decides listed building works by day 51.
Day 2135 days to the 56-day target
65%decided within 8 weeks
90%approved
966decided in the last year
Plota live figures for listed building works decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 7 Sept 2026
Consultation & key dates
- Alt. reference
- PP-15141295
- Env. assessment
- No
Historical activity at this location
40 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
2025
External & Internal alterations in connection with approved implemented hotel development…
2025
External & Internal alterations in connection with approved implemented hotel development…
2025
Display of non-illuminated 16.7m (width) x 4.4m (height) advertisement set within a 1:1 f…
2022
Use of part of the ground and basement floors as restaurant (Class E).
2022
Approved
Confirmation that the following material operations can be undertaken lawfully in order t…
2022
Removal of Condition 11 of planning permission dated 8th June 2022 (RN: 22/02312/FULL) fo…
2022
Approved
Variation of condition 3 of planning permission dated 13th August 2019 (RN 19/04616/FULL)…
2022
Withdrawn
Variation of condition 3 of listed building consent dated 13th August 2019 (RN 19/04617/L…
2022
Approved
Use of ground and basement floors as a restaurant (Class E).
2022
Approved
Removal of external signage and ATMs and associated works. (Linked to 22/01804/LBC)
2022
Approved
Removal of external signage and ATMs and with associated works and internal alterations a…
2020
Refused
Installation of two pole mounted antenna, two 300mm dishes, three equipment cabinets to b…
2020
Refused
Installation of two pole mounted antenna, two 300mm dishes, three equipment cabinets to b…
2019
Refused
Details pursuant to Condition 3 of listed building consent dated 15 March 2019 (RN: 18/10…
2019
Refused
Detailed method statement for crittal window frame works pursuant to Condition 4 of plann…
Within ~100m
Nearby activity
2025
41 Albemarle Street London W1S 4BF
Refurbishment of the building to create retail use at lower ground and ground floor level…
2025
41 Albemarle Street London W1S 4BF
Refurbishment of the building to create retail use at lower ground and ground floor level…
2025
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.
2025
5 Albemarle Street London W1S 4HF
Display of non illuminated graphic on scaffolding measuring 12.15m X 5m for temporary per…
2025
52 Jermyn Street London SW1Y 6LX
Installation of an external door opening, window, and staircase to the central link block…
2025
52 Jermyn Street London SW1Y 6LX
Installation of an external door opening, window, and staircase to the central link block…
2025
Refused
5 Albemarle Street London W1S 4HF
Display of graphics on scaffolding for temporary period from 06 October 2025 until 10 Feb…
2025
Refused
5 Albemarle Street London W1S 4HF
Installation of scaffolding for temporary period from 06 October 2025 until 10 February 2…
2025
Approved
45 Old Bond Street London W1S 4QP
Installation of glass balustrade to the existing railing/structure to fifth floor terrace.
2025
Approved
10 Old Bond Street London W1S 4PL
Installation of plant machinery at main roof level.
2025
37 St James's Street London SW1A 1JD
External accessible passenger lift from the ground floor to basement level and internal a…
2025
37 St James's Street London SW1A 1JD
External accessible passenger lift from the ground floor to basement level and internal a…
2025
162 Piccadilly London W1J 9ED
Display of four back lit (letters only) fascia signs each measuring 1.42m x 0.19m; an int…
2025
162 Piccadilly London W1J 9ED
Display of four internally illuminated fascia signs each measuring 1.42m x 0.19m; an inte…
2025
Refused
De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT
Display of non-illuminated hoarding graphics measuring 14.65m x 7.76m and 20.63m x 7.60m.
2025
Ground Floor Left 169 Piccadilly London W1J 9EH
Installation of internally illuminated hanging sign and internally suspended illuminated…
2025
Ground Floor Left 169 Piccadilly London W1J 9EH
Display of internally illuminated hanging sign measuring 0.80m x 0.70m and internally sus…
2025
Approved
10 Old Bond Street London W1S 4PL
Installation of a new front entrance gate
2025
Approved
11 Old Bond Street London W1S 4PN
External alterations to the existing shopfront, including replacement of base cladding, i…
2025
Fifth Floor 49 St James's Street London SW1A 1JR
Internal refurbishment including replacement of existing non-original office fit-out; sus…
2023
Approved
Ground Floor 47 Albemarle Street London W1S 4JW
Installation of replacement signs and internal alterations
2023
Approved
Ground Floor 47 Albemarle Street London W1S 4JW
Display of a non-illuminated fascia sign measuring 30cm x 593cm; and an internally illumi…
2022
Refused
54 St James's Street London SW1A 1JT
Replacement of existing shopfront window facing onto Bennet Street with new openable wind…
2022
Approved
49 St James's Street London SW1A 1JT
Installation of plant equipment to the roof level, including the installation of two new…
2022
Approved
49 St James's Street London SW1A 1JT
Installation of plant equipment to the roof level, including the installation of two new…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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63 - 65 Piccadilly London W1J 0DY
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