11 advertisement signs at Station Road, Balsall, Balsall Common

What was proposed

The application sought non-illuminated advertisement signs on three roundabouts, with four signs at two sites and three at the other.

“Proposal: Erect four identical, non-illuminated advertisement signs at 2 of the roundabouts, and four at the third.”

“4 non illuminated advertisement signs on the roundabout at the junction of Kenilworth Road and Station Road; • 3 non illuminated advertisement signs on the roundabout at the junction of Kenilworth Road and Hallmeadow Road; and • 4 non illuminated advertisement signs on the roundabout at the junction of Dengate Drive and Chapel Drive…”

Officer report

The three sites

The sites were highway roundabouts in Balsall Common, including locations at Station Road, Hallmeadow Road, and Dengate Drive and Chapel Drive.

“Site Address: Roundabout At Junction Of Kenilworth Road And Station Road, Balsall Common,CV7 7DN; Roundabout At Junction Of Dengate Drive And Chapel Drive, Balsall Common CV7 7EQ; Roundabout At Junction Of Kenilworth Road And Hallmeadow Road, Balsall…”

Officer report

Earlier applications

The Hallmeadow Road roundabout had previous applications including an approval and a refusal, while the Dengate Drive site had no history stated.

“The roundabout at the junction of Kenilworth Road and Hallmeadow Road has the following planning history:”

“The roundabout at the junction of Dengate Drive and Chapel Drive has the following planning history:”

Officer report

Why officers supported it

Officers considered the signs would fit with existing highway features and would not harm amenity or public safety.

“The application site consists of a hard surfaced highway roundabout located within Balsall Common village centre. Located at its centre is a street lighting column, with several large road traffic sights directly adjacent to it. Located more peripherally are several wooden planter structures and additional highway safety traffic signs/features.”

“The roundabout clearly forms part of the highway structure at this location, and adjacent pavements are home to a great deal of similar features and street furniture, including tall street lighting columns and highway signage. As such, the highway landscape is defined by typical and expected highway related structures and features.”

Officer report

Objections and consultation

Highways raised no objection, while three objections and a parish council objection cited safety, distraction, landscaping, clutter and visual amenity concerns.

“The application was advertised in accordance with the provisions set down in the Town and Country Planning (General Development Procedure) Order 2015. Three objections were received. Balsall Parsh Council have also objected. All correspondence has been reviewed and the main issues raised are summarised below (Planning Committee Members have access to all third party correspondence received):”

“Harmful to highway safety • Will create clutter, harmful to visual amenity…”

Officer report

Who spoke

A Balsall Parish Council councillor spoke against the application.

The committee decision

The committee granted conditional approval in accordance with the officer recommendation.

“PL/2025/01003/ADV - ROUNDABOUT AT JUNCTION OF KENILWORTH ROAD AND STATION ROAD Conditional approval as per Officer recommendation.”

Minutes