268-room apartment-hotel at 96 - 102 Broadway, West Ealing, London W13

What was proposed

The application proposed a part-eight and part-nine-storey apartment-hotel with 268 rooms, public ground-floor commercial space and associated works.

“The application seeks full planning permission for the erection of a building of up to nine storeys to provide a 268-room apart-hotel (Use Class C1) with publicly accessible commercial and co-working spaces at ground floor level, alongside associated landscaping, access, and servicing works. The proposal would occupy a currently vacant town centre site previously occupied by the former Woolworths building, which has since been demolished in 2020.”

“The design of the proposed building responds positively to the surrounding context, referencing the art-deco character of the former Woolworths building. The massing of part-8 and part-9 storeys would integrate with adjacent buildings, deliver a gradual height transition along Broadway and Singapore Road.”

Officer report

The site and surroundings

The vacant site was in Ealing Metropolitan Town Centre, had strong public transport access and was surrounded by mixed-use buildings.

“The following planning designations apply to the site: - Ealing Metropolitan Town Centre - Local Park Deficiency Area - The frontage facing Broadway is designated as Primary Shop Frontage…”

“The site itself is not an allocated Development Site in either the current or emerging Ealing Local Plan. However, it is surrounded by several allocated sites (indicated by red outlines), which have been identified as suitable for tall buildings in principle. The site is not within a Conservation Area and does not contain any listed buildings. However, there are some local heritage assets in the vicinity (indicated by the red dots in Figure 2).”

Officer report

What officers recommended

Officers recommended permission because the scheme made efficient use of a vacant site, supported the town centre and complied with the development plan overall.

“Conclusion: The proposed development would make efficient use of a vacant and prominent site within Ealing Metropolitan Town Centre, delivering a well-designed apart-hotel that would broaden the local visitor accommodation offer and provide publicly accessible commercial and co- working spaces.”

“After thorough consideration of all material planning considerations, including the NPPF (2025), the London Plan (2021), Ealing Development Management DPD (2013), Ealing Development (or Core) Strategy DPD (2012), Ealing Development Sites DPD (2013), and Ealing’s draft Local Plan (Regulation 33), and after carefully weighing the benefits and impacts in relation to the planning balance and alignment with the development plan as a whole, it is recommended that planning…”

Officer report

Who spoke at the meeting

A senior planning officer presented the application, and no objector registered to speak.

The vote and decision

The committee unanimously granted permission subject to legal agreements, conditions and the amended financial contribution.

“That for the reasons set out in the committee report and Briefing Note, planning permission for application REF 251869FUL be GRANTED subject to:”

Minutes