Four-section advertisement hoardings at Land East Of Millenium Way Millennium Way, Chorley

“The application site comprises highway verge to the east side of Millenium Way at the edge of a site that is being developed for a range of buildings falling within employment use classes E(g), B2 and B8. The development is well progressed and the proposed signs are already in situ.”

“The development to which the signs relate comprises warehouse buildings of a functional design style typical of modern commercial units and are relatively large in scale. The site is located to the east of the M61 motorway in the settlement area of Chorley. Junction 8 of the motorway lies to the south west of the site and Millenium Way provides a link road to this junction.”

“Ref: 22/01243/FULMAJ Decision: PERFPP Decision Date: 30 April 2024 Description: Detailed planning application for an employment development (comprising a range of buildings in Use Classes E(g), B2 and B8), including new access of A674, internal circulation, parking, servicing, landscaping and ancillary works…”

“Overall, it is considered that the proposed hoarding signs are not detrimental to the character of the area on a temporary basis whilst the west side of the associated development site nearest Millenium Way is under construction. It is therefore considered that the proposal has no unacceptable impact on the amenity of the surrounding area subject to a condition limiting the period of time for the display of the advertisements.”

“The proposed advertisements would not result in any significantly detrimental harm to the amenities of the area or public safety on a temporary basis. Therefore, it is considered that the advertisements accord with the Framework and the application is accordingly recommended for approval, subject to conditions.”

“Representations in objection have been received from 13no. individuals raising the following concerns:”

“Adverse impact on public amenity and do not reflect the rural character of the area. • Highway safety issues due to distraction of drivers. • Highway direction signs have been obstructed. • The signs were erected without permission. • The content displayed on the adverts is questionable / misleading. • Repeated retrospective applications from the same developer.”

“After careful consideration, it was proposed by Councillor Alex Hilton, seconded by Councillor Craige Southern, and subsequently resolved (6 for, 2 against, 1 abstain) that advertisement consent be granted for a temporary period of 12 months from the date of the issuing of the decision, subject to conditions.”