Horizon Centre Peachman Way Postwick Norfolk NR7 0WF Data via plota.co.uk

2025/2234 - Advertisement Approved

Proposal

2 no. internally illuminated fascia sign and 1 no. non-illuminated fascia sign Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
23 Jul 2025
✓
Consultation
3 Oct 2025
✓
Approved
7 Nov 2025

Approved on 7 Nov 2025 · Development Management Committee · Last checked 15 Oct 2026

Planning committee

Decided by South Norfolk Broadland Broadland Planning Committee on 5 Nov 2025.

Approved unanimously

Against officer advice: officers had recommended refusal.

  • Officers advised refusal because the roof sign’s size, position and illumination would harm the area’s character and appearance.
  • The parish council objected over brightness, light pollution, the rural character and possible effects on wildlife; highways raised no objection.
  • Members unanimously approved the signs, contrary to officers, with conditions for a midnight-to-7am curfew and luminance levels.
Read how the committee decided The proposal, site history, officers’ assessment, consultation responses, committee debate, vote and decision.

Source: Plota analysis of South Norfolk Broadland's committee minutes of 5 Nov 2025.

Documents 21

All documents on the council site ↗

Site constraints 5

Nutrient neutrality catchment: Yare Broads and Marshes
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Agricultural land, grade 3a, surveyed
Best and most versatile land (grades 1, 2 and 3a). Source: Natural England's post-1988 ALC field survey (Cambridge). Natural England's Provisional ALC map (1:250,000, 1970s) agrees.
Where development of farmland is needed, policy prefers poorer land over the best and most versatile (grades 1, 2 and 3a). Three sources: Natural England's post-1988 field surveys, which are definitive where they exist; the Defra predictive map for England (2025) and the Welsh Government predictive map, modelled from the soil map with 3a and 3b split; and the 1970s provisional map, which planners and other services still show, coarser and with grade 3 undivided. Where the provisional and predicted grades disagree, treat the predicted grade as the current estimate and expect an application to carry its own survey.
Survey report ↗
National infrastructure project 111 m away: Norwich Northern Distributor Road (NDR)
The site is 111 m from the project boundary. Highway, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Radon affected area, class 2; Inside the Norwich built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, the British Geological Survey and UK Health Security Agency (radon, contains BGS materials © UKRI) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement
Postcode
NR7 0WF
Received
23 Jul 2025
Validated
23 Jul 2025
Ward
Brundall
Parish
Postwick (Witton)
Case officer
Show
Target decision
7 Nov 2025
Decision
Approval with Conditions
Decision date
7 Nov 2025
Decision level
Development Management Committee
Applicant
Show
Agent
DT Architects

How this decision compares

Decided in 107 days from validation, 51 days slower than South Norfolk Broadland's median of 56 for signs and adverts. Approved, as 96% of signs and adverts here are.

54%decided within 8 weeks
96%approved
8%go to committee

Plota live figures for signs and adverts decided by South Norfolk Broadland in the last twelve months, from validation. South Norfolk Broadland decision record →

Public comments

No public comments yet.

54 neighbours consulted · Last counted 15 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14177983
Planning Portal ref
PP-14177983
Neighbours
3 Oct 2025
Consultation
3 Oct 2025
Comments by
17 Oct 2025
Site or press notice
4 Aug 2025
Committee
5 Nov 2025
Statutory expiry
17 Sept 2025
Env. assessment
No
South Norfolk Broadland
Planning Authority Score
5.9/10
Average
#106 of 296 councils
Relevant to this application:
Other decisions

South Norfolk Broadland ranks #136 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (95%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
South Norfolk Broadland decision statistics
Based on MHCLG data, the year to March 2026
93%
Overall approval rate
Above avg (87%) #50 of 296
95%
Householder approved
Above avg (90%) #71 of 296
67%
Decided in 8 weeks
Above avg (63%) #136 of 296
42%
Extended time limit
Above avg (41%) #161 of 296
82%
Minor dwellings approved
137 decided (1-9 homes)
92%
Major dwellings approved
12 decided (10+ homes)
100%
Change of use approved
33 decided
1,013
Total decisions
67 refused in the year to March 2026