Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU Data via plota.co.uk

26/05912/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC). Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
28 Aug 2026
✓
Approved
23 Sept 2026

Approved on 23 Sept 2026 · Delegated Decision · Last checked 25 Sept 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 23 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 23 Sept 2026 View ↗

Statements & assessments 1

PDF DESIGN ACCESS AND HERITAGE STATEMENT Design and Access Statement · 28 Aug 2026 View ↗

Plans & drawings 5

PDF PROPOSED ELEVATIONS AND PLAN Drawing · 28 Aug 2026 View ↗ PDF EXISTING ELEVATIONS AND PLAN Drawing · 28 Aug 2026 View ↗ PDF PROPOSED SIGANGE DETAILS Drawing · 28 Aug 2026 View ↗ PDF PROPOSED VISUALISATION Drawing · 28 Aug 2026 View ↗ PDF SITE LOCATION PLAN Location Plan · 28 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 28 Aug 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 22 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 3 Sept 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 8

Grade II listed: The Albery
List entry 1264767 · 6 m away · 50 more listed buildings within 150 m (4 Grade II*, 46 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 50 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Detailed drawings (including elevations and sections at scale of 1:10) of all ne...

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13 Jul 2026Approved

Duke Of York's Theatre 103 - 104 St Martin's Lane London WC2N 4BG

Display of one internally illuminated projecting sign measuring 5m x 0.68m and o...

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Nearby new applications

25 Jun 2026Pending

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Installation of new shopfront entrance doors to Unit 5; replacement awning and a...

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25 Jun 2026Pending

1 Irving Street London WC2H 7AT

Display of an internally illuminated fascia sign measuring 0.84m x 6.32m; and a ...

26/04214/ADV
1 Oct 2026Pending

Flitcroft House, 114-116 Charing Cross Road London WC2H 0JR

Demolition of the Lift Motor Room at Roof Level to implement application ref. 20...

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22 Sept 2026Pending

Basement And Ground Floor 3 New Row London WC2N 4LH

Installation of a replacement shopfront. (Linked with 26/06473/LBC)

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22 Sept 2026Pending

Basement And Ground Floor 3 New Row London WC2N 4LH

Installation of a replacement shopfront. (Linked with 26/06472/FULL)

26/06473/LBC
30 Sept 2026Pending

25 Monmouth Street London Camden WC2H 9DD

Fasica signage on 25 Monmouth Street and Neals Yard both shopfronts leading into...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2N 4AU
Received
28 Aug 2026
Validated
28 Aug 2026
Ward
St James's
Case officer
Show
Target decision
23 Oct 2026
Decision
Application Permitted
Decision date
23 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
MJ Consulting Ltd

How this decision compares

Decided in 26 days from validation, 10 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

74%decided within 8 weeks
84%approved
856decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 25 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15192325
Env. assessment
No

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Display of externally illuminated hanging sign measuring 8m X 2m and 1m X 2m (7 cross str…
25/00789/ADV
2024 Approved
Installation of an internally illuminated fascia sign with individual neon lettering meas…
24/03093/LBC
2024 Approved
Display of an internally illuminated fascia sign with individual neon lettering measuring…
24/03090/ADV
Within ~100m

Nearby activity

2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08106/LBC
2025
4 Goodwin's Court London WC2N 4LL
Change of use of four premises from Use Class E to residential, refurbishment of windows…
25/08105/FULL
2025
11 Garrick Street London WC2E 9AR
Internal alterations at first floor level and installation of an external condenser unit…
25/08002/LBC
2025
42 - 49 St Martin's Lane London WC2N 4EJ
Change of use from gym space (Class E) to a Live Music Jazz Venue with a sit-down food an…
25/07802/FULL
2025 Withdrawn
11 Garrick Street London WC2E 9AR
Installation of external condenser unit at 1st floor flat roof area; replacement of doors…
25/05904/LBC
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Display of digital sign, set within recess on wall under the theatre entrance canopy meas…
25/07418/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Digital display sign, set within recess on wall under the theatre entrance canopy. (Linke…
25/07417/LBC
2025
52 St Martin's Lane London WC2N 4EA
Installation of new internal fire doors throughout the building.
25/07315/LBC
2025 Approved
17 Garrick Street London WC2E 9BL
Variation of Condition 5 of planning permission dated 4th August 2023 (RN 23/04192/FULL)…
25/05660/FULL
2025
30 Charing Cross Road London WC2H 0DE
Increase in size of restaurant (Class E) including extract ducting.
25/06449/FULL
2025 Approved
Cranbourn Street London
Display of two internally illuminated star nets each measuring 10.3m x 9.7m x 0.75m hung…
25/04555/ADV
2025 Withdrawn
30 Charing Cross Road London WC2H 0DE
Use of basement, ground and first floors as restaurant/hot food take away (sui generis) a…
25/03763/FULL
2025 Withdrawn
30 Charing Cross Road London WC2H 0DE
Extension of extract duct between ground and first floor level within the rear lightwell.
25/04670/FULL
2025 Withdrawn
4 Goodwin's Court London WC2N 4LL
Internal alterations to 4-7 Goodwin's Court. (Linked with 25/03857/FULL)
25/03858/LBC
2025 Withdrawn
4 Goodwin's Court London WC2N 4LL
Use of 4-7 Goodwin's Court as four x two bedroom dwellings. (Linked with 25/03858/LBC)
25/03857/FULL
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an air-conditioning system comprising an external condenser unit on rear…
25/03638/LBC
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an external condenser unit to rear first floor roof. (Linked with 25/0363…
25/03637/FULL
2025
45 St Martin's Lane London WC2N 4HX
Display of a single Turtle Sculpture on St Martin's Lane outside number 45 (near kerbside…
25/03568/ADV
2025
Cecil Court London
Display of a single Turtle Sculpture on Cecil Court, outside number 16 measuring 1800mm (…
25/03575/ADV
2025
15 Garrick Street London WC2E 9AY
Alteration to the interior furniture to the two Porters Lodges situated within the main r…
25/03405/LBC
2022 Approved
50-51 St Martin's Lane London WC2N 4EA
Display for a temporary period of six months of a non-illuminated 'to let' board located…
22/02489/AD7
2022 Refused
7 - 9 Cranbourn Street London WC2H 7AG
Installation of four removable stainless steel brackets for the hanging of cross street f…
22/01152/LBC
2022 Approved
60 St Martin's Lane London WC2N 4JS
Display of one internally illuminated projecting sign measuring 0.8m x 0.8m and one inter…
22/01897/ADV
2021 Approved
10 - 12 Bear Street London WC2H 7AX
Use of an area of the public highway measuring 11m x 4.25m for placement of 11 tables and…
22/08698/TCH
2022
14A Goodwin's Court London WC2N 4LL
Use of the first and second floors as residential (Class C3) comprising 2 x 1-bedroom uni…
22/01855/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings